Grupo DEACERO, one of the largest companies in the production and distribution of steels, has announced a strategic partnership with Google Cloud, aiming to drive a digital transformation that will redefine the landscape of this industry.

The agreement represents the joining of the steel industry to one of the world’s most innovative technological platforms to enhance its digital capabilities and strengthen its leadership in the sector.

This technological collaboration will allow Grupo DEACERO to scale its infrastructure resources, data analytics, and information management flexibly, according to changing business needs. Additionally, it will leverage industry-leading cloud technologies, ensuring high levels of performance and availability to enhance its operational efficiency.

Among the highlighted benefits of this alliance is the adoption of advanced data storage and processing solutions, as well as access to emerging technologies such as artificial intelligence and machine learning, which will drive the company’s digital transformation strategy.

Julio Velázquez, director of Google Cloud Mexico, expressed his enthusiasm for supporting Grupo DEACERO on its journey towards the future of manufacturing, providing innovative solutions to address key industry challenges.

Antonio Neri, Director of Transformation and Digital at Grupo DEACERO, shared the aspiration to become a success story in digital transformation.

“Our aspiration is to become a success story in the digital transformation of a manufacturing company, achieving, through our strategic partners, our value equation, which is: enabling business capabilities and generating productivity throughout our value chain,” added Antonio Neri.

With over 70 years of experience, Grupo DEACERO has built a solid reputation in the market, recognized for its culture, products, and focus on sustainability. Now, with the implementation of an integrated and efficient digital architecture, supported by Google Cloud technology, the Mexican company is poised to reach new levels of operational efficiency and adaptability.

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