El Buen Fin 2024 , held from November 15 to 18, recorded sales of 173.8 billion pesos (mmp), marking a growth of 15.5% compared to the previous edition, according to a press release from the Ministry of Economy (SE).  

This program serves as a key strategy to support Mexican families with affordable prices and strengthen small and medium-sized enterprises (SMEs). 

In this regard, the SE reported that one of the most notable characteristics of this year was the impact of local consumption , which represented 75% of total sales. 

According to official data, 89% of participating micro, small and medium-sized businesses reported that sales during these days accounted for between 15% and 30% of their annual income, due to initiatives such as the “Consume Local” program, which encourages purchases from SMEs. 

“The participation of entrepreneurs, businesses and consumers has been essential to the success of this program. Thanks to them, we continue to strengthen Mexican companies,” the Ministry of Economy said in its final report. 

Among the most in-demand products were electronics and technological devices . Sectors such as tourism, educational services (35%) and professional services (15%) also recorded a significant share, reflecting a diversification in consumption. 

For its part, the Tax Administration Service (SAT) held the “ El Buen Fin ” Raffle, awarding more than 320 thousand prizes to those who made purchases of more than 250 pesos in registered businesses. 

El Buen Fin 2024 also sought to stimulate the national economy and strengthen local commerce, and highlighted its importance as one of the most anticipated events of the year for families and business owners alike. 

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In the framework of the upcoming El Buen Fin , Mercado Libre México has launched ambitious investments in its logistics infrastructure.

Omar Ramírez, its Senior Director of Operations, highlighted the importance of these efforts to shorten delivery times and improve the shopping experience, a key element in today’s market.

In this regard, Ramírez commented that Mercado Libre is working on expanding its operational capacity with the opening of a fulfillment center in Hidalgo, a complex with a surface area of ​​100 thousand square meters (m²), capable of processing up to 400 thousand shipments per day.

The executive also explained that the idea is to continue expanding operations, with the Tultepec distribution center being the sixth in the State of Mexico and  joining 10 others that are strategically located in different states of the country .

“We are delivering to more than 25 cities on the same day and 55% of our deliveries are made in less than 24 hours,” Ramírez stressed.

The opening of the fulfillment center will generate more than seven thousand direct jobs and three thousand indirect jobs , which translates into an economic and social impact in the region.

In addition, Ramírez reiterated that to optimize delivery nationwide, within the framework of El Buen Fin , Mercado Libre relies on a fleet of more than 900 electric vehicles and a network of four dedicated aircraft that perform night flights.

This system allows them to reach users in hard-to-reach locations, including the north and southeast of the country, within 24 hours.

“We have an air hub in Querétaro, where we consolidate cargo and distribute it throughout the country,” Ramírez explained.

He also highlighted the importance of using artificial intelligence in its distribution centres to manage product rotation. This technology allows high-demand items to be strategically located, optimising processing times and reducing environmental impact by maximising vehicle use.

“We are managing to be more responsible in the use of resources and improve the efficiency of the logistics system in general,” Ramírez added.

El Buen Fin: discounts and accessible payment methods

Company representatives commented that El Buen Fin represents one of the most important seasons of the year for Mercado Libre. In this context, Alejandro Caballero, marketplace senior director , pointed out that this is a great opportunity for consumers in Mexico, who already trust the platform as their first purchase option.

“Mercado Libre is already the most popular marketplace in Mexico, with millions of monthly visitors and the best level of service in the market,” Caballero added.

For his part, Jorge Cabrera, Commercial Director of Mercado Pago Mexico , highlighted the financial benefits, such as 12% discounts and up to 18 months without interest on purchases with the Mercado Pago credit card. This, along with additional promotions from the main banking institutions.

With these preparations, Mercado Libre representatives indicated that the company is on track to have record sales during this edition, strengthening its position in the Mexican market and getting ever closer to the consumer experience and service levels of markets such as Brazil and Argentina.

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