As part of a one billion dollar (USD) investment, General Motors (GM) will manufacture the Aveo and Groove models at its Ramos Arizpe, Coahuila complex, which will be destined for the domestic market, announced Francisco Garza, president and CEO of the automaker in the country.

“We will start in 2027 with Chevrolet Groove and later add our beloved Chevrolet Aveo, currently the best-selling vehicle in the Mexican market,” the executive highlighted.

During the event “General Motors of Mexico’s New Project for Mexico,” held in Toluca, State of Mexico, Garza highlighted that this new project is part of the one billion dollar investment announced last January for the operations of the US-based firm in the country and is aligned with the Mexico Plan .

“It is a project conceived in Mexico for Mexico, which strengthens the national industry, takes advantage of the installed capacity in our country and contributes to reducing dependence on foreign countries, promoting sustainable industrial development in line with the objectives of the Mexico Plan,” he emphasized.

The executive indicated that starting next year they will begin local assembly of units for the national market, with the goal of reaching an approximate capacity of 80,000 vehicles per year by 2030 .

This announcement comes in a context where Mexico imposed, since January 1, 2026, tariffs of up to 50% on 1,463 tariff classifications for countries with which it does not have a trade agreement, including China, Singapore, Indonesia, the Philippines, India, Thailand, Malaysia and others, in order to protect the country’s industrial sectors such as textiles and clothing, automotive and steel.

In his remarks, Marcelo Ebrard, head of the Ministry of Economy (SE) , said that 80,000 vehicles that are being imported from Asia to Mexico, which do not have Mexican parts, nor are they assembled here, will begin to be produced in the country.

“Those 80,000 vehicles represent a very big impact for General Motors to preserve, maintain and grow its manufacturing platform in our country, protect jobs, the plants they have, and it will mean a cost, an investment, because it was cheaper to do it elsewhere, but what must be acknowledged about General Motors is the decision made by its director, its global CEO, Mary Barra, to invest one billion dollars for now, plus whatever comes later,” he said.

Similarly, Ebrard indicated that these vehicles will be manufactured with more parts and components made in Mexico.

For his part, Francisco Garza pointed out that the Ramos Arizpe complex comprises five plants and employs more than 5,000 people, making it a benchmark for the country’s industrial transformation. He noted that with the projected 80,000 units, “we will be exceeding our vision of increasing vehicle production for the domestic market by 10% by 2030.”

With this project, GM is setting a precedent in the automotive industry at a time when the policy of Donald Trump, President of the United States, seeks the return of these companies to the United States.

According to data from the National Institute of Statistics and Geography (Inegi) , GM manufactured 291,031 light vehicles in Mexican plants during the period January-April 2026 , which meant a growth of 2.9% compared to the same cycle of 2025.

In the same period, the brand exported 263,159 units , a growth of 0.1% compared to the first four months of last year.

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In 2025, marked by trade uncertainty stemming from tariffs imposed by the United States, imported light vehicles of Chinese origin consolidated a 20.1% share of the Mexican market , with 306,351 units sold

With these figures, China reaffirmed its position as the main source of light vehicles in Mexico , surpassing its competitors such as the United States, which only reached 8.3% market share in Mexico with 126,204 units sold.

Brazil ranked third with 7.7% , selling 117,806 units; followed by India, with a 7.3% share , totaling 111,174 units, according to data from the National Institute of Statistics and Geography (Inegi) .

An analysis by T21 Business Intelligence identified that brands with units imported from China to Mexico had mixed performance in 2025. General Motors (GM) showed its leadership in the sector, despite a slight annual decline of 3.6% , registering 126,946 units sold.

MG Motor positioned itself in second place, although it registered the steepest drop with a negative variation of 18.8% , placing 48,816 units in Mexico in 2025.

Meanwhile, KIA and Geely stood out for their dynamism last year. KIA registered a 9.1% increase , selling 29,541 Chinese-made vehicles in the country; while Geely had the most significant increase, at 237.4% , reaching 22,258 units.

Regarding models imported from China, the best-selling in 2025 was the Chevrolet Aveo, from GM, with 61,066 units . It was followed by the MG5, from MG Motor, with 21,132 units sold, and the Chevrolet Tornado Van, also from GM, with 18,982 units sold.

In Mexico , 1,524,722 light vehicles were sold in 2025 , of which 925,736 units were imported , a slight growth of 0.1% compared to 2024.

In this context, China reaffirmed its central role in the sector, despite a 1.3% contraction compared to 2014, when it registered 310,662 units. This performance anticipates a competitive realignment in the Mexican market , where it is estimated that Chinese-made vehicles will continue to expand their presence, despite a complex trade environment.

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As part of a strategic alliance signed in September 2024 , General Motors (GM) and Hyundai Motor Company announced the joint development of five new vehicles , thus consolidating an unprecedented collaboration between two of the most influential manufacturers in the global automotive industry.

The agreement represents an effort to share platforms, reduce costs, and accelerate innovation , especially in emerging markets and the commercial electric vehicle segment.

The first fruits of this collaboration will include four models for Central and South America: a compact SUV, a compact sedan, and two pickups, in addition to an electric commercial van designed for the North American market, with launches scheduled to begin in 2028.

Although the vehicles will share common architectures, each will have a distinct interior and exterior design, preserving the identity of each brand. GM will lead the development of the midsize pickup, while Hyundai will be in charge of the compact vehicles and the electric van.

“Through this alliance, GM and Hyundai will offer customers more choices, faster and at a lower cost,” said Shilpan Amin, GM senior vice president.

Both firms estimate that, once full production is reached , sales of these vehicles could exceed 800,000 units per year .

In addition to joint developments, the alliance includes collaborative initiatives in material procurement, transportation and logistics , as well as the exploration of partnerships to use low-carbon steel, reinforcing both companies’ commitment to sustainability .

GM and Hyundai are also exploring other potential areas of cooperation, including propulsion technologies such as internal combustion engines, hybrids, battery electric vehicles, and hydrogen fuel cells, which could extend the global reach of their collaboration.

“This strategic collaboration with GM will allow us to continue offering value and choice to our customers across diverse segments and markets,” said José Muñoz, president and CEO of Hyundai Motor Company.

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Geotab continues to promote telematics solutions in Mexico with a focus on safety, cost reduction, and resource optimization for its customers.  

In an interview with T21, José Liborio Calderón, Geotab’s country manager , detailed his main initiatives and strategic alliances that improve efficiency and sustainability in fleet management. 

Geotab developed a technology platform that provides real-time visibilityinto fleet status, improving road safety and protecting company assets.  

Through its telematics solutions, the company offers tools that identify risky driving habits, such as harsh braking or distracted driving, and issue alerts to prevent incidents. 

“The platform not only helps reduce costs through preventative maintenance, but also allows us to monitor driver behavior and ensure that vehicles remain operational for as long as possible,” Calderón explained. 

A success story in innovation and sustainability 

Grupo Bimbo was recognized at the Geotab Innovation Awards for its focus on sustainability and operational efficiency. The company implemented telematics solutions for its fleet management in Mexico and other countries in the region, including Honduras, El Salvador, and Chile. 

“Bimbo has a clear goal for 2030: to achieve 50% electric or low-emission fleets. With our platform, they can manage routes, maintenance, and productivity, helping them advance their transformation strategy toward more sustainable mobility,” Calderón emphasized. 

Geotab’s achievements also include its integration with General Motors (GM) for light vehicles in Mexico, which will allow companies to access telematics solutions without the need for additional devices.  

This integration will facilitate the collection of data directly from vehicles, optimizing their performance and reducing operating costs. 

GM-integrated telematics offers key benefits, such as faster installation because the units come pre-equipped with telematics devices from the factory. This allows access to real-time data without the need to install additional hardware. Additionally, compatibility with the manufacturer is guaranteed, avoiding warranty issues and ensuring that the information obtained is accurate and directly extracted from the vehicle’s system. 

Four years leading the world in telematics 

For the fourth consecutive year , Geotab has been recognized by ABI Research as the number one telematics provider worldwide . Among the factors that have helped it maintain this leadership position are its focus on innovation, its big data analytics capabilities , and the development of solutions tailored to diverse industries. 

“We are a family business. A company that has dedicated the last 25 years to generating a very robust value proposition in telematics. Year after year, we are investing a significant amount of resources in updating the platform,” Calderón explained. 

Additionally, Geotab’s 2024 Sustainability Report highlighted how the company supports its customers in reducing carbon emissions and transitioning to greener fleets. Tools such as energy efficiency analysis and smart route management have been key in this process. 

In addition, the company launched the Fill the Fleet promotion , designed to facilitate the adoption of telematics solutions by new fleets. 

“For all current customers, Fill The Fleet is a promotion valid until June 30th. It consists of the free adoption of the cameras, for which you will only pay the monthly subscription price,” explained Calderón. 

The company also ventured into new areas, such as sponsoring pilot Majo Rodríguez, reflecting its commitment to innovation and sustainable mobility. 

In recent years, Geotab has experienced sustained growth in the country , with significant expansion in its customer base and connected vehicle subscriptions.  

The company expects this trend to continue in the coming years, driven by digitalization and the growing demand for telematics solutions in the sector. 

Geotab remains committed to innovation and development in Mexico , focusing on providing tools that improve the safety, efficiency, and sustainability of business operations. As a strategic market, the country represents a key opportunity to strengthen technological solutions that drive growth and competitiveness. 

Finally, Calderón emphasized that in the company, each member is part of a high-performance team, where perseverance and discipline are essential for success.  

He compared their training routine to soccer, pointing out that receiving the ball is just the beginning, and that what’s truly important is how they play. Therefore, he emphasized that they strive daily to be in top form and ensure that every action brings them closer to their goals.  

He also emphasized that his commitment extends not only internally but also to customers and distributors, whom he considers an essential part of the team. Ultimately, he explained, “true success lies in moving forward together.” 

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Geotab and General Motors (GM) Mexico have established an Original Equipment Manufacturer (OEM) partnership to provide telematics data to Geotab customers in the country who operate GM vehicles equipped with the OnStar system . This integration, powered by an Application Programming Interface (API), enables the seamless and secure exchange of information between both brands without the need for an external device.

“We are very excited about this collaboration between Geotab and GM, as it represents a significant achievement, being the first OEM integration of its kind in Mexico and, in the case of our partner, in Latin America. This alliance not only reaffirms our commitment to innovation but also opens up new opportunities for fleet operators in the region to access advanced technology that optimizes the sustainability, productivity, and safety of their operations,” emphasized Michael Martin, AVP Business Development, Latam & Asia Pacific at Geotab.

As a result of this alliance, Geotab will process and integrate key information in near real time , providing valuable insights to customers and fleet operators, the company said in a statement.

This integration is enabled through an API, allowing for seamless connectivity between systems. By leveraging this technology, Geotab offers telematics services directly through third-party platforms, eliminating the need to install a separate external device, as the technology is already built into GM vehicles from the factory.

This alliance offers telematics and connected mobility solutions for fleet operators, ready to deploy without the need for any external hardware or installation processes.

GM fleets operating electric and internal combustion vehicles will have access to a telematics platform , accessible through MyGeotab , that consolidates detailed data.

Among the benefits for GM vehicles equipped with this technology are integrated fleet management, access to data tailored to your needs, and broad compatibility, including electric and internal combustion vehicles.

“At OnStar, we work every day to offer the best safety and connectivity solutions to GM vehicle owners; with this integration with Geotab, we extend telematics services to our fleet customers,” emphasized Gonzalo Escobar, Director of Digital Services and Customer Experience at GM Mexico.

According to IoT Insight , global adoption of factory-integrated telematics systems in new vehicles has increased, with 75% of cars sold in 2023 equipped with these systems, up from 72% in 2022, highlighting the growing demand for unified fleet management solutions.

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General Motors (GM) announced Thursday the integration of its BrightDrop 400 and 600 commercial vans into the Chevrolet brand , in order to strengthen its electric vehicle portfolio .

“By adding BrightDrop to the Chevrolet portfolio, we are combining the advanced technology of these electric vehicles with the reliability and affordability that Chevrolet offers,” said Scott Bell, vice president of Chevrolet.

With a range of 437 kilometers on a full charge , both units are equipped with sliding front doors, a rear door with curtain opening and access to the cargo area from the cabin. In addition, they have a 360° vision camera, emergency braking assistance, front and rear proximity sensors, among other features.

“Chevrolet BrightDrop 400 and 600 are the alternative for our customers to improve their commercial performance, reduce emissions and optimize their operational or delivery services ,” said Adrián Enciso, Director of Electric Vehicles at GM Mexico.

Both units, produced under GM’s Ultium battery platform at the CAMI assembly plant in Ingersoll, Ontario, Canada, will be available for purchase in Mexico during the first quarter of 2025 .

It will be marketed under a fleet model through three distributors located in Monterrey, Mexico City and Guadalajara , who will also be responsible for after-sales service.

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The growing geopolitical tension between China and the United States is leading many companies to reconfigure their supply chains , opting for nearshoring in Mexico as a key strategy to ensure the continuity and efficiency of their production, Ernesto Chacón, general manager of T21, told T21. Fictiv Mexico .

Mexico’s manufacturing capacity , along with its proximity to the United States , places it as a key destination for attracting investments and industrial projects. In this context, Fictiv , a company with more than 10 years in the development of prototypes and manufacturing of mechanical products, decided to expand its presence in Mexico as part of its strategy to strengthen its global manufacturing network.

“The need for growth is aligned with a Mexico that has a lot of knowledge and many bases to operate as we do in other parts of the world,” said Ernesto Chacón.

In that sense, the company established a “center of operational excellence” in Monterrey , Nuevo León, and expanded its presence in Tijuana, focusing on key processes such as machining, plastic injection and metal working.

These centers will take advantage of the industrial clusters that exist in Mexico , with the aim of managing the supply chain for global clients such as Tesla , Apple and General Motors .

According to Chacón, the company’s digital platform allows its clients to obtain quotes for mechanical parts in less than 10 minutes , which considerably speeds up development times.

“Our competitive advantage lies in the speed and precision of our supply chain, and that is something our customers value greatly,” Chacón commented.

For the general manager of Fictiv, the growing demand for nearshoring by global corporations forces companies to offer fast and efficient solutions in an increasingly competitive manufacturing environment.

“Mexico is prepared to be a main player in this new era of global manufacturing,” said Chacón.

He indicated that speed has become a determining factor for nearshoring in Mexico . Reducing manufacturing times is key for many companies seeking to optimize their operations.

“Instead of the 16 to 22 weeks that mold manufacturing can take in other markets, in Mexico this process can be reduced to only eight to 12 weeks in our company,” said Chacón.

This represents a significant advantage for companies seeking to improve their response times in an increasingly demanding global environment.

It is important to mention that Grupo T21 will organize the Transportation and Logistics Meeting (ETYL) on October 9 and 10 in Monterrey, Nuevo León. The event will focus on the topic Maximizing logistics opportunities with nearshoring and will feature the participation of prominent leaders of this industrial trend in Mexico. 

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After the departure of Miguel Elizalde last January as executive president of the National Association of Bus, Truck and Tractor Producers (ANPACT) , the Board of Directors of this association announced the director who will be in this position.

“After an extensive selection and analysis process, the ANPACT Board of Directors appointed Rogelio Arzate as the new executive president of this association that represents the 15 market-leading brands and producers of heavy vehicles and their engines established in Mexico,” highlighted the organization’s statement.
Rogelio Arzate has more than 25 years of experience in the sector and extensive experience in trade negotiations and public policy development. His official entry into ANPACT will begin next July 1.

“The automotive industry established in Mexico is a world leader in the export and production of heavy vehicles, a leadership that we will continue to promote during my term as president of the association. The companies that make up the association invest, innovate and develop cutting-edge vehicles that are productive assets for all economic sectors of the country. In this sense, we will continue the efforts and work of institutional relations to promote safer, more efficient and environmentally friendly mobility,” said Rogelio Arzate, new executive president of ANPACT.

In his professional career, Arzate served as executive director of Government Relations and Institutional Affairs at General Motors (GM) of Mexico, he was responsible for leading and managing institutional relations with chambers and associations both nationally and in North America, along with who intervened and lobbied in legislative processes in the Chamber of Deputies and the Senate of the Republic.

The now executive president of ANPACT began his professional career in 1997 in the GM manufacturing area, where he worked in different positions and areas, including: Strategic Planning and Vehicle Development, Marketing and in an international assignment in GM Daewoo (South Korea). Later, Rogelio held the position of Director of Regulations and Commerce, where he had the opportunity to participate and work in the renegotiation of the T-MEC.

Arzate is an Industrial Engineer from Tecnológico de Monterrey, he has a Master’s degree in Manufacturing Engineering, issued by the University of Ann Arbor, Michigan; and a diploma in Foreign Trade from the Universidad Iberoamericana.

In his role as executive president of ANPACT, Rogelio Arzate will have the responsibility of representing the associated brands in public affairs, union issues of foreign trade and customs operations, internal market, legislative, regulatory and technical issues related to the industry, as well as collaborate and build bridges of dialogue with authorities for the benefit of the industry and society.

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