“This decision seeks to strengthen our execution capacity at a key moment in Coppel’s evolution. We will continue to build an agile, profitable company with a relevant value proposition for our customers, supported by a consistent and competitive omnichannel experience, as well as a solid governance model focused on results,” said Agustín Coppel, who has jointly served as President and CEO since 2008.

As CEO, Diego Coppel will be responsible for leading the group’s comprehensive operations, which include Tiendas Coppel, BanCoppel, and Afore Coppel , establishing and implementing the strategy, coordinating the executive team, and ensuring compliance with the organization’s purpose, vision, and strategic objectives, the company announced in a statement.

Diego holds a degree in Business Administration from the Monterrey Institute of Technology and an MBA from IE Business School (Spain).

Since joining Grupo Coppel in 2010, he has held key roles in operational and commercial areas, including stores, distribution centers, and categories, as well as the Furniture, Digital, and Marketing Commercial Department.

“We are consolidating a physical and digital ecosystem that better responds to our customers’ needs, in a competitive environment that demands speed and focus. I am responsible for supporting this transformation from a new role, but with the same commitment as always: working closely with the team and focused on the customer,” emphasized Diego Coppel.

According to the Mexican firm, this change is part of Grupo Coppel’s institutional evolution.

Coppel has more than  1,800 stores in 630 cities and towns in Mexico, and an international presence in Argentina.

Grupo Coppel announced a growth plan for 2025, for various initiatives that seek to strengthen its presence and commitment to sustainability, for which it will invest 14.2 billion pesos (mdp) for the expansion and remodeling of stores , as well as in digital transformation , and sustainable initiatives .

On June 9, the Mexican chain unveiled its new brand image , which represents a transformation that goes far beyond graphic design; it is an operational, technological, and logistical evolution that seeks to strengthen its value proposition and support its more than 15 million customers in an increasingly digital, agile, and interconnected era.

Main photo taken from coppel.com .

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