Fultra delivered a comprehensive transportation solution to Transportes MexAmerik , a Mexican company with 29 years of experience in the sector, which included 75 International LT S13 tractor trucks and 150 53-foot dry vans with Dymondply interior lining, the companies reported in a press release

The units were delivered by International-Sierra Norte , while the dry vans were supplied by Fruehauf . With this transaction, MexAmerik joins the “One Fultra” model, which integrates different business units of the group to offer coordinated solutions.

According to the statement, this scheme allowed for reduced delivery times and the simultaneous start of operations with new trucks and trailers, in addition to ensuring the supply of spare parts through International-Sierra Norte.

Vianey Arévalo, Supply and Purchasing Manager of Grupo MexAmerik, noted that the company has built a strategic alliance with the group, highlighting the attention and support provided during the process.

“We are extremely satisfied with Grupo Fultra. We have managed to build a strategic alliance as business partners in our company. They have understood our needs very well, and the attention and support provided have significantly contributed to achieving the established commitments. There is a strong commitment from the entire team,” he commented.

For his part, Rodrigo Arcos, Commercial Director of Fultra, indicated that the confidence in the One Fultra model  is due to the efficiency, quality and service offered from the advice to the simultaneous delivery of the units and trailers.

Fultra reported that it will continue to offer comprehensive freight transportation solutions, with a presence in North America through different brands

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Olson, who has more than 25 years of experience in industries such as transportation , truck bodies and specialty vehicles , has held management positions at firms such as Wabash National , LEER Group , among others.

Throughout his career, he led operational transformation, business integration, and advanced manufacturing processes, in addition to driving improvements in the supply chain and the development of national accounts.

The change in executive management seeks to strengthen East Trailers’ operations with a focus on agility, efficiency, and customer orientation, key elements of the business model of Fultra, the group to which the company belongs.

Jorge Martínez, CEO of Fultra, emphasized that Olson’s addition responds to the need for leadership that translates strategy into concrete results.

“His leadership will be key to building an agile, efficient, and customer-focused operation,” Martínez noted.

East Trailers , based in Randolph, Ohio, and with over five decades in business, is recognized for manufacturing aluminum trailers for cargo transportation in North America.

The company thanked Tom Wiseman, who served as CEO for the past year and a half and will now focus on leading the team at Fruehauf Inc. , also part of Fultra’s portfolio.

With this transition, the company seeks to consolidate its presence in the region, maintaining its commitment to quality, innovation, and customer service.

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FULTRA has proposed a transformation strategy that includes a renewed organizational culture based on seven values ​​that will guide each action, and will be reflected in its new visual identity: a logo that symbolizes professionalism, trust, closeness and boldness.

FULTRA’s approach to its transport partner considers a strategy in which it seeks to be the preferred partner, highlighting two fundamental pillars:

• Partner : Committed to the success of its clients through trust and shared value with a long-term perspective,
• Preferred : Agile and innovative solutions that adapt to the needs of its clients.

“FULTRA was created to offer a comprehensive solution. Today, thanks to the joint efforts of our companies and teams, we are more aligned than ever to ensure the success of our clients,” said Jorge Martínez Madero, CEO of FULTRA.

The Fultra 2030 vision was presented at the Meeting with Leaders , where Salvador Alva highlighted the role of leadership in this transformation, and clients such as DX (Directo Express) , TUMSA , HG Transoprtaciones and Ximple Logistics shared their best practices. It was also strengthened at the annual event of its sales force “Conecta”, with the participation of commercial leaders and panels with clients such as  TMS , Express del Norte , Border Freight , OXXO and Estafeta .

FULTRA includes the companies Fruehauf, East, Amparts, Promare, International-Sierra Norte and Fultra Capital (Idealease Noreste, Fultra Rent and Fruehauf Financial) with presence in North America.

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Fultra, a business group that brings together several business units such as East Manufacturing , Fruehauf , Amparts-Promare and Sierra Norte , announced the creation of a new commercial development area, called One Fultra, which will focus on offering comprehensive solutions that contribute to the success of transporters, the company reported in a statement.

In this regard, he indicated that Leandro Radomile , who served as general director of Fruehauf Mexico, assumed the management of One Fultra on November 1 .

“Radomile, with its extensive experience in the sector and knowledge of customer needs, will be the leader of this new area focused on integrating products and services from the different companies that make up the Fultra Group,” the company said.

Meanwhile, Miguel Martínez Treviño , who was serving as director of Tráileres México, will take over as general manager of Fruehauf México, consolidating both positions.

“Miguel will be responsible for manufacturing, commercial operations and after-sales for Fruehauf Mexico, maintaining the commitment to provide trailer solutions designed to last,” according to Martínez Treviño’s experience.

Regarding the new responsibilities, the company said that both executives will report to Fultra’s general management.

“Our vision is to be the best partner for the carrier and we are convinced that with the talent and leadership of Miguel and Leandro we will strengthen our ability to contribute to the success of our clients,” said Jorge Martínez Madero, CEO of Fultra.

It is worth recalling that last March, Fultra appointed Dave Kinsley as its Chief Procurement Officer (CPO). At that time, the company indicated that Kinsley would focus on aligning the business objectives of Fultra and all of its business units , including East, Fruehauf, Amparts-Promare and Sierra Norte.

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