GUADALAJARA, JAL.- With the exhibition of 19 vehicles at Expo Transporte ANPACT 2025 , and the presentation of the Galaxus tractor-trailer and the View Grand van , Foton Mexico reaffirmed its commitment to the country, basing its strategy on investment in new energies, innovation in design, and the strengthening of alliances

Francisco Chávez, CEO of Foton Mexico, highlighted the brand’s global strength, with 29 years of history and 11 million units sold. This strength translates into a manufacturing expansion plan with the upcoming opening of a plant in Tlajomulco de Zúñiga, Jalisco, scheduled for January 2026.

This new facility will not only increase production capacity to 1,000 units per month, but will also focus on manufacturing “Made in Mexico” vehicles, including light electric and last-mile delivery vehicles, Chávez indicated.

Foton strengthened its presence with a strategic alliance with Motor Nation. This collaboration will add 26 dealerships to its network, reaching a total of 55 points of sale nationwide, and will initially focus on the marketing of pickups and vans .

At Expo Transporte , company executives presented the Galaxus tractor-trailer and the View Grand passenger van, both designed to optimize comfort, safety, and operational performance.

The Galaxus is presented as the brand’s spearhead in the heavy transport segment. Following its official global launch, this model arrives with the promise of redefining efficiency in long-distance transport, with a cutting-edge design focused on aerodynamics

The Galaxus’s performance is backed by its aerodynamic drag coefficient of 0.348, which places this unit among the tractor-trailers offering the best aerodynamic coefficient on the market, translating into better fuel efficiency for the carrier, vital for fleet profitability. Foton’s confidence in the Galaxus is absolute, projecting that the model will position itself in the top 3 of the Mexican market within the next two years, highlighted Pablo Torrejón, Commercial Director of Foton Mexico.

In the passenger and light cargo segment, the View Grand was unveiled as a completely redesigned unit. This vehicle focuses on operator comfort and safety, along with range and “Made in Mexico” manufacturing quality

The unit will be offered with a diesel engine and, as a significant first in the segment, with the option of integrating an automatic transmission. This configuration aims to optimize the driving experience and operational performance.

With both units, Foton seeks to strengthen its presence in the Mexican market in the heavy-duty and passenger segments.

Resilient Market

In terms of sales results, the brand has remained resilient. Despite a market decline of approximately 30% in the tractor-trailer segment, Foton has managed to maintain double-digit growth. Specifically in the Heavy Duty segment , it reported cumulative growth of nearly 250%, Torrejón noted.

Finally, the brand’s strategy is based on robust after-sales support, emphasized Sergio Chavarría, After-Sales Director of Foton Mexico, who highlighted the importance of the roadside assistance provided by the company, which helps its customers “have the confidence that wherever they are, we will arrive with our technical team.”

With an 11,000 square meter (m²) spare parts warehouse in Querétaro and a 24/7 roadside assistance service year-round, complemented by a telemetry system for fleet management and preventive maintenance, Foton seeks to guarantee the profitability and confidence of its customers.

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During his official presentation, Chávez stated that he will work to further establish the brand throughout the country, based on a focused strategy. In an interview with T21, the executive communicated that the brand is currently working on joint strategies with its distributor network.

“We are investing in the specialization of the commercial and customer service areas. For this, we will have distribution contracts for commercial vehicles and distribution contracts for pickups and vans (passenger segment). This way, we will differentiate the attention and commercialization of our products to specialize our activities,” detailed Chávez.

The executive shared that the next step in Foton’s plan is to evaluate those commercial vehicle distributors who may be eligible or susceptible to carry a bus franchise contract, according to the entities that seem potential for the commercialization of this type of vehicle.

Chávez indicated that the batteries are charged to address the pickup and van segments and continue the growth of commercial vehicles. Additionally, he detailed that Foton Mexico currently has 24 distributors, with plans to add 16 more by the end of the year.

While the process of opening a new distributor requires several steps, for Francisco Chávez, one of the most important is the training of technicians who will be responsible for the after-sales service of the units.

“Until recently, we did not have specific training content for Mexico; everything was brought from China; that’s why in 2023, we prepared a team of masters who are responsible for assisting new distributors with materials in our language with a language that allows understanding all the concepts of vehicle technologies,” affirmed the CEO of Foton.

To consolidate the above, Foton established the distributor development area with a specialized structure for each segment, both in the commercial and after-sales service parts. “This allowed us to create a standard dealer, which we are rolling out to new distributors and adapting to the old ones, with the aim of having the same level of attention in all the locations we have,” he said.

Likewise, to strengthen the commercial area and meet the goal of selling 12 thousand units in 2024, Foton appointed Pablo Torrejón as the leader of the area. In an interview with T21, the executive stated that the strategy is to consolidate trust in the products and services that the brand offers.

“The purpose is to meet the needs of each of the clients based on the perfect understanding of their operations; we seek to adapt to them and not the other way around. In this sense, we have specialists in each of the segments we handle: passengers, light and medium duty, heavy-duty, and electrification,” Torrejón indicated.

It is worth mentioning that as of June 1 of the current year, José Manuel Armenta assumed the role of Vice President of Commercial and Institutional Relations of LDR Solutions, the parent company of Foton in Mexico.

“These transitions mark a new chapter in our history; I am convinced that with this renewed management team, we are well positioned to face the challenges and seize the opportunities that arise in the future. Their experience, leadership, and commitment to excellence will be fundamental to continue driving the growth and success of Foton,” detailed Miguel Ángel Velasco, CEO of Grupo LDR Solutions.

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LDR Solutions, the holding company of FOTON Mexico, has announced various organizational changes that address both entities, effective from June 1st.

In the first movement announced, José Manuel Armenta, who served as CEO of FOTON Mexico, has been promoted and will now assume the position of Corporate Vice President of Commercial and Institutional Relations at LDR Solutions.

With this move, FOTON Mexico reported that Francisco Chávez, who led the commercial direction, will now assume the responsibility of the CEO.

To continue strengthening FOTON Mexico’s efforts and achieve new milestones, Pablo Torrejón has been promoted as the brand’s Commercial Director. Just last January, Torrejón took over as the Divisional Sales Director for Cargo.

“Pablo Torrejón will be in charge of the Commercial Direction of all product lines of the brand. Pablo will report directly to Francisco Chávez,” shared FOTON Mexico.

In the period from January to April 2024, FOTON has sold 164 units of cargo and passenger transport in retail sales, while in wholesale sales, it has moved 350 units, according to data from the National Institute of Statistics and Geography (Inegi).

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El cargo LDR Solutions and Foton Mexico Announce Organizational Changes. apareció primero en T21.