Trucking is an essential activity for the Mexican economy and for daily life in the country: more than 80% of domestic goods are transported by road, it accounts for more than 57% of total trade, and it contributes 3.7% to the Gross Domestic Product (GDP). However, one of its biggest challenges remains the recruitment and retention of drivers.

The International Road Transport Union (IRU) estimates that by 2025 there will be a shortage of 99,000 operators in Mexico, resulting from multiple structural factors affecting the sector.

Based on this reality, the Drive Is Great certification , created in 2023 by VI-Human and Grupo T21 , recognizes organizations that have developed strong cultures and effective operator management models.

Its objective is to recognize companies that have successfully strengthened internal trust, consolidated institutional practices, and promoted the comprehensive development of talent as a strategic focus.

Companies that share a commitment to professionalization, quality service, and the consolidation of models focused on the well-being of their employees.

The certification assesses four main areas:

– Development of new workforce.
– Operator retention strategies.
– Employer brand strengthening.
– Training, development, and safety plan.

In its third edition, and within the framework of Transportation Awards 2025 , Drive Is Great recognized the following companies according to the areas evaluated:

MexAmerik Group :
– New Operator Development.
– Operator Retention Strategies.
– Employer Branding Development.

Trareysa :
– Development of New Operators.
– Training, Capacity Building and Safety.

Pathway :
– Operator Retention Strategies.
– Training, Development and Safety.

Xihutec :
– Development of New Operators.
– Training, Capacity Building and Safety.

501RT Revolutionizing Transportation :
– Training, Education and Safety.

Gomsa :
– Operator Retention Strategies.

HG Transportaciones :
– Development of New Operators.

Companies that were recertified in 2025 were also recognized ; that is, those that obtained their certification for the first time in 2023 and again met the criteria of the model:

García’s Trucking Transport :
– Training, Development and Safety.
– Employer Branding Development.

Career path:
– Development of New Operators.
– Development of Employer Branding.

Zinergia :
– Training, Development, and Safety.
– Employer Branding Development.

In addition, the following companies with current certification were recognized :
– Super International Transport .
– FEMA Transport .

With this edition, Drive Is Great reaffirms the importance of building environments where operators can develop with stability, security and professional growth, while reinforcing the competitiveness of the trucking industry in Mexico.

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Freight trucking is a fundamental activity in the Mexican economy and also contributes to society. More than 80% of national merchandise is transported by this mode of transport, while it accounts for more than 57% of total trade, in addition to contributing 3.7% to the Gross Domestic Product (GDP) .

Freight trucking companies and participants recognize that one of the main challenges is recruiting new trucking operators or retaining this workforce. In fact, the International Road Transport Union (IRU)  estimated that there will be a shortage of 99,000 trucking operators in these jobs by 2025.

Based on this reality, the Drive is Great certification , an initiative jointly launched in 2023 by VI-Human and Grupo T21 , aims to recognize organizations that have managed to develop a successful culture and good institutional practices, centered on the comprehensive development of its operators as a strategic basis for its operations, based on building trust among all collaborators, who enjoy winning through their roles.

Since this certification was launched in 2023 , a growing community has emerged, including the following companies:

• Pilot Auto Transport .
• García´s Trucking .
• Direct Express Group .
• STI Group .
• FEMA Transports .
• Trareysa .
• Route .
• Zinergia .

These companies are part of a group of organizations that maintain a commitment to their employees and their customers, which is why they have strengthened and sustained the constant development of their quality and service policies, and in particular, those focused on their human capital .

“Drive is Great honors organizations that have achieved organizational capabilities and competencies that lead to models for developing new talent, strengthening their employer brand, and retaining their operators, as well as their focus on establishing alternatives for operator development through ongoing training and awareness-raising to prioritize safety and well-being,” highlighted Einar Palomino, president of Drive is Great.

Drive is Great certification evaluates four major areas: new workforce development, operator retention strategies, employer branding, and training, education, and safety plans .

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