Recognizing excellence in corporate fleet management and automotive innovation in Latin America, the second day of Fleet Latam Summit 2025 took place , where specialists addressed fleet electrification and the growing presence of Chinese electric vehicle manufacturers in the region.

In the corporate fleet management category , the winners of the Fleet LatAm Awards 2025 , presented by Global Fleet , were:

• Fleet LatAm Manager of the Year: Ligia Herrera and Guillermo Osorio , from Cargill.
• Fleet LatAm Safety Manager of the Year: Hernani Rocha , from Diageo.
• Fleet LatAm Sustainability Manager of the Year: Yoqtán Vázquez , from Solventum.

Meanwhile, in the manufacturers category , the winners were:

• Fleet LatAm LCV of the Year: Toyota Hilux.
• Fleet LatAm EV of the Year: BYD Dolphin.
• Fleet LatAm Car of the Year: Nissan Versa.

China, more than a threat, an opportunity

During the panel  The New OEM Ecosystem , participants agreed that the emergence of Chinese brands does not represent a threat, but rather an opportunity to boost the electric vehicle market.

Norma Ortiz, head of Administrative Services at  Bayer ; Carlos Moreno Giles, deputy director of Fleet Solutions at  Nissan ; and Eder Rodríguez, Fleet Director Mexico at Stellantis ,  highlighted that this competition drives innovation  and that many automakers have already established strategic alliances with Chinese manufacturers. They also noted that soon there won’t be a single vehicle in Mexico without Chinese components.

In the panel  “Fleet Dynamics in Four Key Markets: Brazil, Argentina, Colombia, and Central America ,” Ricardo de Bolle, Director of Global Business Development at  Arval BNP Paribas Group ; Alberto Vélez, CEO of  AutoCorp ; Mirella Juárez, CEO and Founder of  Smart Mobility ; and Mauricio Serna, CEO of  Renting Colombia ,  addressed the region’s challenges in the transition to electromobility and other topics.

Among the main obstacles, they mentioned the lack of tax incentives and adequate infrastructure. They also indicated that the arrival of manufacturers like BYD in Latin America has contributed to expanding the supply of electric vehicles in these countries .

The panel  entitled “Mexico Fleet Management Outlook 2026”  emphasized that Chinese manufacturers are transforming the automotive landscape in Latin America.

Meanwhile, in the panels  AI and Technology for a Safe, Productive, and Profitable Fleet and Transforming Fleet Management: Real-Time Visibility, Proactive Maintenance, and Efficiency at Scale , experts agreed that Artificial Intelligence (AI) has become a key tool for improving fleet safety, efficiency, and profitability.

Looking to the future, the event made it clear that electrification, technology, and international collaboration are the pillars that will transform fleet management in the region.

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As part of the transformation of transportation toward more sustainable solutions, Freightliner seeks to lead the adoption of clean technologies , with its focus on electrification, use of clean energy and implementation of vehicles that meet the highest emissions standards, according to Fernando Mar, Senior Manager of Strategy and Electrification at Daimler Truck Mexico .

Mar detailed the brand’s efforts to integrate solutions that respond to its customers’ diverse operational needs, adapting from last-mile to long-distance transportation.

Globally, Freightliner has implemented electric fleets in countries such as the United States and Europe, and is now working to expand this technology in the Mexican market .

In terms of sales data, according to the March 2025 report from the National Association of Bus, Truck and Tractor Producers (ANPACT) and the National Institute of Statistics and Geography (INEGI) , Freightliner maintains a significant share of the cargo vehicle market.

In March 2025, it sold 775 diesel-powered units at retail, representing a 26.1% market share. This figure represents a 32.6% decrease compared to March 2024, when 1,150 units were sold, representing a 38.3% market share .

In terms of wholesale sales, Freightliner reached 278 units in March 2025, representing a 12.3% market share. Compared to the same month in 2024, when sales were 1,242 units, representing a 45.3% market share , there was a 77.6% drop.

Although a decrease in sales was observed compared to last year, the company continued to meet its proposed goals and maintain its position as a leader in the heavy-duty truck market in Mexico and North America, Mar stated.

Mar emphasized that electrification isn’t a one-size-fits-all solution for all operations, as each customer has different needs . In this regard, Freightliner is focused on an orderly transition that allows its customers to adopt clean technologies based on the viability of their operations.

“The future has already caught up with us,” Mar said, referring to the growth of electrification as an immediate reality. Regarding the challenges , he explained that electric vehicle infrastructure remains one of the industry’s most significant obstacles.

He also emphasized that for the transition to electrification to be successful, it is necessary to work together with governments, regulatory agencies, and other companies in the sector.

“We are committed to responsible electrification,” Mar said, emphasizing that, although the process is underway, it must be done gradually and tailored to each operation.

Freightliner continues to work on developing solutions to facilitate the transition to cleaner technologies, focusing on emissions reduction. Despite the challenges, the company remains committed to innovation and the development of sustainable products within the transportation sector.

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