The growing industrial activity in northern Mexico continues to drive investments related to the transportation and distribution of commercial vehicles.

In that context, MAGMA Automotive Mexico , the exclusive distributor of Dongfeng for commercial vehicles, opened new dealerships in Saltillo and Torreón, in Coahuila , the company reported in a statement.

The new facilities are located in the Saltillo Industrial Park in Ramos Arizpe and the Las Américas Industrial Park in Torreón , two areas with a high concentration of manufacturing and logistics operations. According to the company, these locations allow for direct access to industrial corridors and routes used for the movement of goods in the region.

Coahuila has established itself as one of the country’s main manufacturing hubs, particularly in the automotive industry, where a significant network of suppliers and assembly plants generates a constant flow of freight transport. Meanwhile, Torreón maintains a key role as a connection point between northern, central, and Bajío regions of Mexico.

Philipp Heldt, general manager of MAGMA Automotive Mexico, noted that the openings respond to the need to strengthen the brand’s presence in strategic regions for the mobility of goods and passengers.

“These openings respond to the need to be closer to our customers in key logistics regions. The north of the country is fundamental for the transport of goods and passengers,” he stated.

The new dealerships will offer commercial vehicles, including pickups, vans, and light and medium trucks, as well as after-sales services, maintenance, spare parts, and technical support backed by the brand’s national distribution center .

With this expansion, Dongfeng strengthens its presence in one of the country’s most dynamic industrial regions, where manufacturing and logistics activity continues to demand transportation solutions for the mobility of goods and products.

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The commercial vehicle market in Mexico is not showing uniform behavior. According to Philipp Heldt, general manager of Magma Automotive Mexico , while heavy trucks continue to decline, “segments such as vans and light vehicles (related to last-mile delivery) have registered growth in the last year.”

This behavior has reshaped the market dynamics, with greater dynamism in operations linked to urban distribution, where activity is concentrated in lighter segments, Heldt explained.

In this scenario, the Dongfeng Mexico brand , represented in the country by Magma Automotive, has sought to position itself with an offering that covers different segments, from light vehicles to tractor-trailers, allowing it to participate in different market niches.

Heldt indicated that the company began operations in Mexico in the second half of 2024 and that, after its first full year, it closed with around three thousand units sold , in addition to a network of more than 27 agencies nationwide.

He added that, despite an environment he described as volatile during 2025 , the company expects to maintain a growth trajectory in 2026.

Beyond volume, the executive highlighted that the brand’s participation in the country has been supported by an offering that covers different segments of transportation, including trucks in different capacities, vans in cargo and passenger versions, as well as work pickups.

He also noted that one of the key aspects of the operation has been the development of a nationwide service network , with readily available spare parts, qualified personnel, and after-sales services, as part of the strategy to serve customers in the country.

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During Expo Transporte ANPACT 2025 , Dongfeng Mexico announced the consolidation of its operations in the country under a unified corporate identity in partnership with Grupo Magna , responsible for representing the brand.

The announcement was led by Philipp Heldt, general manager of Magna Automotive and representative of Dongfeng, and Alfredo Carsolio, vice president of the brand in Mexico, who detailed the current state of the network, after-sales support and the strategy in the face of the regulatory environment.

Heldt explained that this integration responds to the need to streamline operations and strengthen customer service. He acknowledged that in the past, vehicles sold by other importers were registered, but clarified that “that part was canceled; there was no progress in opening dealerships,” confirming that the entire current network operates under the brand’s formal structure.

The company currently has 27 sales and service points in the country , with a projection of exceeding 30 units in the coming months.

Carsolio explained that Dongfeng operates a spare parts distribution center in northern Mexico City, managed by Estafeta , with more than 60,000 parts in stock, allowing them to supply the entire network in very short times.

In terms of technology, the brand highlighted that its portfolio incorporates Cummins engines and configurations focused on efficiency and durability, characteristics that have allowed three thousand units to currently circulate in Mexico.

Regarding the impact of the tariffs on Chinese vehicles planned for 2026, the brand explained that it is closely monitoring any adjustments to the schedule, but made it clear that its operations in Mexico will not be modified.

Heldt stated that, although this type of decision generates nervousness in the industry and among customers, Dongfeng will maintain its offering, network and expansion plans unchanged, and that any technical or commercial adjustments will only be evaluated when definitive information is available.

“We came to stay; we are not going to modify the operation because of a change in the tariff schedule,” he said.

He added that the project to install an assembly plant in Mexico is part of the brand’s comprehensive plan and, in the future, could help mitigate any regulatory adjustments.

Executives emphasized that Dongfeng’s strategy in Mexico is based on three pillars: competitive entry prices, immediate availability of spare parts, and an expanding network.

For Carsolio, these elements form “a value ecosystem for the carrier, with the goal of being a reliable business partner.”

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An after-sales service approach to support all units that may be placed in the Mexican market, as well as an organization of authorized master dealers to market the units in the country, are the differentiators that Dongfeng will offer in the Mexican market.

At the opening of its corporate offices in the Santa Fe area of ​​Mexico City, Gabriel de Uriarte Occelli, CEO and President of the Board of Directors of Dongfeng Camiones México, emphasized that this new business entity will represent the Dongfeng DFMC division (business unit of Dongfeng Motor Corporation), which focuses on Class 6 to 8 trucks, as well as vocational trucks, which will be the portfolio with which they will work in the Mexican market.

De Uriarte stated that although there is a Dealer Agreement with another business group that has sales for the Querétaro region, State of Mexico and Mexico City , talks are already underway to achieve the same strategy for the market and ensure that customers are not affected in the after-sales and product sales strategies.

With more than 20 years of experience in the transportation industry, Gabriel de Uriarte anticipated that there is a defined strategy for entering the Mexican market, where the presence of other Chinese brands has been analyzed and areas of opportunity have been identified.

“The market is hungry for serious brands that really have a structure and a corporate order, and I see an opportunity there, because today there are brands that are involved in scandals and others whose distributors are in the backyard, that is where we think we can take part,” said Gabriel de Uriarte.

The route that Dongfeng DFMC will follow in Mexico is the implementation of a service network and for this purpose a parts warehouse has been implemented that will initially have 2,500 square meters (m2), by 2027 it will reach 5,000 m2 and in 2030 it will have 8,000 m2.

“Although we will initially bring 130 trucks starting next November, our service support will consider support as if we had 500 units on the market ,” anticipated the CEO of Dongfeng Trucks, who also shared that talks are underway with various business groups to end the year with six distributors, although the goal is to have coverage with 24 points nationwide in the short term.

Dongfeng Trucks’ initial portfolio will consist of the GX tractor units, a 6×4 configuration model with a 560 horsepower (hp) Cummins engine, 2,650 Nm of torque and Eaton automatic transmission.

The other model to be introduced to the national market is the KX, which has the same power and torque, but with manual transmission and will be available in diesel and natural gas.

The 130 units of the GX and KX models that will be introduced to the Mexican market starting in November will have engines that comply with EURO 6 regulations, which will be in force in Mexico starting in January 2025. “Currently, the units being introduced are EURO 5.”

The portfolio also includes the KR model, a 260 hp rigid truck with ZF transmission (an electric version is available), the KL, also a rigid truck with a 340 hp engine (an electric version is also available), and the KC vocational 6×4 arrangement with a 400 hp engine and 1,800 Nm of torque.

Clear accounts

In Mexico, Dongfeng Motor Corporation currently has a presence with its DFAC division to serve the light truck segment and trucks up to Class 4 , which is represented by a group of investors from Central America. The heavy truck division called DFMC is currently represented by the master dealer Energon, as well as Dongfeng Trucks , which has representation for the rest of the national territory.

Guochao Liang, representative of Dongfeng Motor Corporation, described that the structure as they are present in Mexico is oriented to serve all market divisions where they have a presence, and that even in China, they are served with different production plants.

De Uriarte Occelli anticipated that there is already an assembly plant in Jalisco , where the tractor trucks that will arrive in CKD (Complete Knock Down) will be assembled and that will allow the tractor trucks to be assembled on Mexican soil.

“We are in talks with our colleagues at DFAC and even with Energon to take advantage of economies of scale to assemble all the trucks imported at this plant, and in this way be more competitive. These are the actions we want to send to customers that they can trust the brand,” described Gabriel de Uriarte.

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