Freight trucking is a fundamental activity in the Mexican economy and also contributes to society. More than 80% of national merchandise is transported by this mode of transport, while it accounts for more than 57% of total trade, in addition to contributing 3.7% to the Gross Domestic Product (GDP) .

Freight trucking companies and participants recognize that one of the main challenges is recruiting new trucking operators or retaining this workforce. In fact, the International Road Transport Union (IRU)  estimated that there will be a shortage of 99,000 trucking operators in these jobs by 2025.

Based on this reality, the Drive is Great certification , an initiative jointly launched in 2023 by VI-Human and Grupo T21 , aims to recognize organizations that have managed to develop a successful culture and good institutional practices, centered on the comprehensive development of its operators as a strategic basis for its operations, based on building trust among all collaborators, who enjoy winning through their roles.

Since this certification was launched in 2023 , a growing community has emerged, including the following companies:

• Pilot Auto Transport .
• García´s Trucking .
• Direct Express Group .
• STI Group .
• FEMA Transports .
• Trareysa .
• Route .
• Zinergia .

These companies are part of a group of organizations that maintain a commitment to their employees and their customers, which is why they have strengthened and sustained the constant development of their quality and service policies, and in particular, those focused on their human capital .

“Drive is Great honors organizations that have achieved organizational capabilities and competencies that lead to models for developing new talent, strengthening their employer brand, and retaining their operators, as well as their focus on establishing alternatives for operator development through ongoing training and awareness-raising to prioritize safety and well-being,” highlighted Einar Palomino, president of Drive is Great.

Drive is Great certification evaluates four major areas: new workforce development, operator retention strategies, employer branding, and training, education, and safety plans .

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MT Mexico is expanding its areas of influence and is adding Orizaba, Veracruz, to the most important fifth-wheel tractor competition held in Mexico. On November 9 and 10, a total of 100 operators will meet at the City of Sports in the city .

The MT Orizaba competition will be divided into three categories, in which 40 operators will participate in Sleeper Cab, 40 in Double Articulated and 20 for Cab Over . As in the last editions, the MT Orizaba will have a selection of directors in which 10 businessmen of the freight transport of the region will compete.

With this addition, MT will have influence in the southeastern region of the country, an area with significant commercial dynamism due to the influence of the port of Veracruz, the third most dynamic in the country due to its connectivity with the main ports of the United States, Latin America, Asia and Europe.

In this way, MT Mexico will have four locations: Nuevo Laredo, Tijuana, Allende and Orizaba; each considered a key region for the country’s cargo transportation . With the upcoming competition in Orizaba, the 12th edition of the largest fifth-wheel tractor truck operator maneuvering competition in Mexico, which began operations in 2020, will be totaled.

José Carlos Gilibert, delegate of the National Chamber of Cargo Transportation (Canacar) in Córdoba-Orizaba, explained that the MT Orizaba edition was the result of a negotiation that began at the beginning of the year. “The idea is for citizens to interact closely with the cargo transportation sector and to be in contact with the activities of the sector, so that a brotherhood is formed between citizens and transporters,” he commented.

For the MT Orizaba edition, registrations will be accepted from operators who are active in transportation companies in Veracruz, Puebla, Tabasco and the State of Mexico. Registration will be open between September 6 and October 14 and the draw will be held on October 17 on MT Mexico’s social networks.

Since its creation in 2020 until May 2024, 844 operators have participated, of which 30 have been women . In these four years, 379 transport companies have trusted the project and have contributed operator talent in each edition.

Throughout its history, MT Mexico has promoted visibility and dignified the work of freight transport operators in the country, in addition to fostering a sense of belonging, and seeks to have society recognize the value of freight transport and its influence on the national and international economy. In addition, it has opened the opportunity for women who are also dedicated to this profession to have a space that provides equal conditions to demonstrate their skills.

“The participation of women is very important in all areas of transportation. We currently have female operators who are contributing significantly to the family income. On the other hand, we also have women in management positions and in administrative areas,” explained Miguelina López Hernández, Canacar delegate in Veracruz.

Plans for next year include a national competition, in which all venues will compete: Nuevo Laredo, Tijuana, Allende and Orizaba.

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