E -commerce continues to gain ground in the purchasing preferences of Mexican consumers, as in 2024 electronic commerce of goods and services had a share of 6.9% of the national Gross Domestic Product (GDP) , the National Institute of Statistics and Geography (Inegi) announced on Wednesday .

The contribution of e-commerce as part of GDP rose from 6.4% in 2023, the agency detailed.

According to the Gross Value Added of Electronic Commerce (Vabcoel) report , the 2024 results reflected the behavior of internet commerce in the economy , with an increase in the use of services through business-to-consumer (B2C) transactions.

The analysis indicated that the Gross Value Added of Electronic Commerce in 2024 was 2.3 trillion pesos.

Of the Gross Value Added (GVA) generated by electronic commerce in the aforementioned period, 51.3% corresponded to other services – such as real estate rental, hotel services, transportation, business support services, among others – that are offered through digital business-to-business (B2B) and B2C transactions.

Meanwhile, 29.1% corresponded to retail trade – marketplaces that sell directly to end consumers – whose increase was due to the increase in purchases made by users through social networks and instant messaging.

In turn, 19.6% were wholesale trade transactions , that is, companies that sell products to other companies.

The results from Vabcoel show that the digital economy is experiencing rapid growth , especially in e-commerce, which encompasses the process of buying, selling or exchanging goods, services and information through computer networks, driven, in part, by campaigns such as El Buen Fin and Hot Sale.

The data also reveals the behavior of the country’s economy, which grew 0.7% in 2025, according to information from Inegi.

According to the consulting firm Statista , in 2025 the Mexican e-commerce market had approximately 80 million users and was estimated to generate around 45 billion dollars.

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Trade tensions, geopolitical uncertainty and high interest rates kept investors cautious, resulting in a 3% drop in global Foreign Direct Investment (FDI) in the first half of 2025 (1H25) , the  United Nations Conference on Trade and Development (UNCTAD) revealed .

The decline was driven by developed economies, where cross-border mergers and acquisitions (M&A) fell 18% to $173 billion, according to the organization’s latest Global Investment Trends Report .

Overall, developing economies performed better, with flows remaining stable. “However, trends diverged by region. Capital inflows increased by 12% in Latin America and the Caribbean and by 7% in developing countries in Asia, but fell by 42% in Africa,” UNCTAD noted.

On the other hand, high borrowing costs and economic uncertainty continued to hold back investment in industry and infrastructure during the first half of 2025.

“Announcements of projects from scratch fell 17%, due to a 29% decrease in supply chain-intensive manufacturing , such as textiles, electronics and automotive, amid tariff uncertainty,” the analysis detailed.

Meanwhile, international project financing saw an 11% decrease in the number of transactions and an 8% decrease in their value.

The trend was more positive in developing economies, where project finance operations fell by only 2% after two years of sharp declines.

Meanwhile, the value of global investment in new plans increased by 7% , driven by major projects in Artificial Intelligence (AI) and the digital economy .

“The United States recorded $237 billion in new green infrastructure projects in the first half of 2025, a figure that almost equals the total for 2024 and quadruples the average for the first half of the previous decade. More than half of this value came from AI-related sectors, particularly semiconductors and data centers,” the UNCTAD report stated.

Investment projects related to the Sustainable Development Goals (SDGs) in developing countries fell by 10% in number and 7% in value at the beginning of 2025, following sharp declines in the previous year.

UNCTAD explained that internationally financed projects, including transport and utilities, remained approximately 25% below the decade average, while new construction infrastructure activity fell 31% in value and 25% in number, led by sharp contractions in Latin America and the Caribbean (-78% in value and -43% in number).

The United Nations report indicated that investment in renewable energy also weakened .

“Globally, international financing for projects in the sector fell by 9% in number and 10% in value. Global projects for new renewable energy installations also decreased by 55% in number and 21% in value. In developing economies, projects fell by 23%. In the least developed countries, the decrease was 31% in number and 18% in value,” he noted.

UNCTAD anticipated that geopolitical tensions, regional conflicts, economic fragmentation and efforts to reduce risks in supply chains will continue to affect capital flows for the remainder of 2025.

“Even so, the easing of financial conditions, the increase in mergers and acquisitions activity in the third quarter and the greater overseas spending by sovereign wealth funds could support a modest recovery by the end of the year ,” the agency estimated.

It is worth remembering that, during the second quarter of 2025 (2Q25), Mexico attracted a new all-time high in FDI, with 34 billion 265 million dollars , which meant an increase of 10.2% compared to the same period in 2024, when it was 31 billion 096 million dollars.

36% of FDI went to the manufacturing sector . “Financial services also stand out with 26.7%, followed by construction and mining with 7.6% and 7.2%, respectively,” the Ministry of Economy (SE) emphasized .

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CloudHQ announced a $4.8 billion investment to build a data center in Querétaro, which will have six campuses, according to Marcelo Ebrard, head of the Ministry of Economy .

“This will build a kind of highway for everything related to Artificial Intelligence (AI) in Mexico. To give you an idea, when we use ChatGPT, when we use our cell phone, airplane flights, your refrigerator service, if you have it connected to the internet, all of that depends on data centers,” Ebrard emphasized during this Thursday’s morning press conference.

At the event, Keith Harney, COO of CloudHQ, a global data center company, emphasized that the project will strengthen Mexico’s position in the digital economy .

In addition, 600 high-level jobs and 7,200 well-paid jobs will be created during the construction phase.

“Since 2021, CloudHQ has collaborated with the state of Querétaro and also with the governor of that state, Mauricio Kuri. They have provided us with their support throughout the land acquisition and development process leading up to CloudHQ,” Harney emphasized.

The executive stated that the company has worked constructively with the Federal Electricity Commission (CFE) and other agencies to  ensure the initial power supply  , “and we will continue to collaborate as this capacity increases.”

“CloudHQ is proud to have secured the initial energy to power  the first 200 MW (megawatts) of the 900 MW of electrical load at CloudHQ’s field,” he said.

He explained that the company has been operating for 10 years with 1.5 GW (gigawatts) of contracted capacity, 23 global campuses, and a global investment of just over $17 billion.

The complex will have a capacity of up to 600 MW of critical computing load and will have a 900 MW private substation, as well as a 2 GW substation to support the regional grid and the campus, planned for the second quarter of 2027 .

“Every service, almost every service—your laptop, your messaging systems, your access to artificial intelligence queries, your customer databases—is all linked to data centers,” Marcelo Ebrard emphasized.

According to consulting firm Mordor Intelligence , the data center market in Mexico is estimated to reach $6.6559 billion by 2029, growing at a compound annual growth rate of 7.71% from 2024 to 2029.

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