During the presentation of the analysis, Ricardo Delfín , lead partner of Clients and Market at KPMG Mexico, highlighted that although reservations persist about global and national economic performance, almost 80% of the companies surveyed expect to grow in Mexico , and nearly half estimate sales increases of more than 6%, well above economic growth projections.

“Companies are learning to operate in an ambiguous and changing world. Disruption, complexity, and uncertainty are now part of the everyday language of senior management,” Delfín noted.

The study, which gathered the opinions of more than 500 C-level executives and key decision-makers , revealed that while there is less appetite for large physical expansions , such as new plants or greenfield projects (those developed entirely from scratch), there is a clear willingness to invest in digital transformation, innovation, automation, and artificial intelligence , with the aim of gaining operational resilience.

Tariff policies and the review of the United States-Mexico-Canada Agreement (USMCA) are emerging as key factors in strategic planning. Senior management acknowledges that changes in rules of origin and international trade have increased costs and created logistical challenges , leading companies to seek greater operational efficiency to absorb these impacts without fully passing them on to prices.

From the regulatory perspective, Susana Galán , Transfer Pricing partner at KPMG Mexico, emphasized that oversight remains active: 49% of companies have faced formal review processes , while the administrative burden and complexity of tax compliance are consolidating as the main “headaches” for senior management.

“Tax enforcement today begins long before an on-site audit. It starts with data analysis, CFDI (Digital Tax Receipts via the Internet) , electronic accounting, and foreign trade,” explained Galán, noting that 64% of executives already use technology to automate tax processes , although a lag persists that represents risks of non-compliance.

Talent, artificial intelligence, and emotional salary

Human talent management remains a strategic priority. Nearly 70% of companies plan to modify their workforce , reducing automatable positions and strengthening strategic areas such as sales, customer service, and high-value operations.

The study confirmed that artificial intelligence (AI) will not replace human talent , but rather those who fail to prepare to integrate it. In this context, emotional salary, work flexibility, career development plans, and technological training are gaining importance compared to traditional compensation schemes.

For his part, Gerardo Rojas , lead partner of Advisory at KPMG Mexico, highlighted that companies are leaving behind reactive innovation to survive and are moving towards strategies aimed at improving the customer experience, generating new revenue and developing business solutions .

Between 2% and 5% of revenue is the range of investment in innovation that senior management considers appropriate, with an emphasis on cloud, data analytics and AI , both for internal efficiencies and to strengthen customer relationships.

Risk management is evolving towards a more holistic approach, encompassing intangible risks such as loss of relevance, changes in consumer habits, and environmental, social, and governance (ESG) factors. Currently, 71% of companies already incorporate ESG criteria into their risk management , a trend that is expected to continue rising in light of future reporting obligations and increased scrutiny.

“The greatest risk may be complacency,” Rojas warned, emphasizing the importance of updating risk plans and conducting materiality analyses appropriate to the sector and size of each organization.

Mexico, resilient in the face of disruption

Despite global volatility, the study concluded that Mexico maintains key attributes for attracting investment: geographic location, competitive workforce, and economic openness. Meanwhile, the review of the USMCA could become a catalyst for strengthening regional value chains , once the rules of the game are defined.

In short, top management in Mexico faces 2026 with prudence, but also with a clear conviction: investing in innovation, talent and resilience is essential to grow in an environment of constant disruption .

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The story of María Griselda Hernández Fábregas , current Chief Commercial Officer (CCO) and Chief Marketing Officer (CMO) of Estafeta , is that of a woman who has known how to turn every challenge into an opportunity and every decision into a firm step towards the consolidation of an exemplary career in logistics, an activity that has marked every stage of her professional life.

From a young age, he knew that processes, organization, and service were his calling.

“Logistics is wonderful because no day is the same. People may think it’s very routine, but the reality is that every day there’s a new challenge, and it’s a way to serve a company, a client, a person,” he tells T21.

An industrial engineer by profession from the Universidad Panamericana, she worked full-time from her second semester to support her studies. That determination shaped the style with which she has faced every challenge: resilience, discipline, and passion .

His first exposure to logistics came with the arrival of UPS in Mexico in 1991, where he was part of the founding team.

“I was employee number 10. We had to design the distribution network from scratch, the arrival of planes, the vehicles, the buildings, the entire planning of the operation,” she recalls.

He remained with the company for 22 years, managing Mexico, Central America, and the Caribbean. The experience, he says, showed him that logistics is a service that changes lives: “You help other businesses operate. It’s a passion because you serve, because you facilitate, and because your work is reflected in the success of your clients ,” he notes.

However, a decision that many women face in their careers came into her life, and after more than two decades at UPS, Hernandez decided to step away from logistics to prioritize her family.

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In a sector where decision-making becomes the core of operations, Edgard Mojarro , co-founder and CEO of NAVI CARGO , has been able to forge his way with determination and strategic vision, which is why he has been selected to represent Mexico at the G20 Young Entrepreneurs Alliance (YEA) 2025 , one of the most relevant global platforms for young business leaders.

The summit will take place from September 12 to 20 in South Africa , in the cities of Cape Town and Johannesburg , and will bring together entrepreneurs from the world’s leading economies to share experiences, build alliances, and promote proposals on the future of entrepreneurship and innovation.

Edgard founded NAVI CARGO in 2020 , amid a turbulent global environment marked by the COVID-19 pandemic, logistical disruptions, and a growing need for more flexible freight transport solutions.

Far from seeing obstacles, he saw opportunities. He opted for a company based on efficiency, technology, and customer service, capable of moving at the pace demanded by a more interconnected, but also more uncertain, world.

In 2023, his work was recognized in the industry when he was included in T21’s list of The 21 Youngest , which highlights the new generations who are transforming the logistics sector.

“As young entrepreneurs, we know that the path to success isn’t always easy, however, we firmly believe in the importance of perseverance and never stop dreaming big. We encourage all entrepreneurs to follow their passion and not fear failure; the journey can be challenging, but the rewards are incomparable. Never underestimate your potential to make a lasting impact on the world,” Mojarro said in 2023, making his vision clear.

Now 31, he will be part of the Mexican delegation representing a new generation of entrepreneurs , ready to influence not only their businesses but also the public policies and collaborative networks that define the direction of global entrepreneurship.

But beyond the numbers, Edgard Mojarro represents a generation that understands entrepreneurship as a platform for transformation.

Their participation in the G20 YEA not only reaffirms their commitment to innovation, but also their conviction that Mexican talent has much to contribute to the international scene.

The G20 Young Entrepreneurs Alliance is a network of more than 500,000 young entrepreneurs and the organizations that support them .

Each year, delegations meet ahead of the G20 Leaders’ Summit to position entrepreneurship as a fundamental pillar of economic growth, social development, and sustainable innovation.

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