Daimler Trucks Mexico presented its after-sales strategy for 2025 , focused on optimizing its customers’ time and improving the availability of units in operation.

Daimler Truck Mexico’s After-Sales Director, Perla Verdi, explained during a press conference that this plan is based on six fundamental pillars designed to ensure agility, synergy, and prevention in services.

“We must be aware that our customers’ time is very valuable, and therefore, our entire service structure must be focused on ensuring the operational continuity of their units,” Verdi said.

Six key pillars of after-sales strategy

According to Verdi, the after-sales strategy for 2025 is based on:

Solutions – Agility

Daimler seeks to provide agile, innovative, and cost-effective solutions to ensure that units spend less time in workshops and more time in operation.

“Our goal is to ensure that each unit is available in the shortest possible time,” Verdi said.

Trust – Allies

In the second pillar, the company will strengthen its relationship with its distributors and customers, building long-term relationships based on loyalty and reciprocity.

Synergy – Clients

Furthermore, Daimler considers its customers to be strategic partners in its business operations and seeks to develop solutions that maximize carrier profitability.

Anticipate – Prevent | Proactivity

With real-time monitoring tools, Daimler will implement preventive actions to avoid failures before they occur, anticipating needs.

Innovation – Sustainability

The company will strengthen the integration of sustainable technology and processes into its services.

“We are a leader in the industry, offering sustainable and innovative products and services,” he emphasized.

Experience – Profitability

The company emphasized that its industry expertise and investment in new technologies will boost its customers’ profitability and the industry’s development.

Digitalization and training as a central axis

As part of this transformation, the company also announced the launch of a digital learning platform for customers , which will enable real-time training.

According to Verdi, this tool will help improve operator training and optimize unit maintenance.

In addition, the company has carried out an internal restructuring of its service areas to ensure greater efficiency in component logistics and workshop support.

With this strategy, the company hopes to strengthen operational efficiency and establish itself as a leader in the commercial vehicle industry.

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Daimler Truck México announced the assignment of Perla Verdi as Aftersales Director of Daimler Truck in Mexico, reporting to Marcela Barreiro, president and CEO of the company.

Until June 30, Perla

In this new responsibility, Perla will have to create, lead, plan and execute strategies, programs, processes and continuous improvements, to provide customers with more profitable and innovative solutions that maximize the time on the road of their units and guarantee an unmatched customer experience. service and attention, throughout the useful life of your vehicles.

“Perla Verdi will be a great contribution to the benefit of the cargo transportation industry. Perla’s experience will be fundamental to ratify our position as market leaders in Mexico,” said Marcela Barreiro, president and CEO of Daimler Truck México, in a statement.

With a 16-year career in the corporation, Perla has been promoted from ISO analyst and has held eight different positions in the company , including senior manager of Commercial Training, senior manager of Human Resources and for the last two years manager. general at the REMAN Toluca Plant.

The new head of the After Sales Department has shown disruptive activity in Industry 5.0 that puts human well-being at the center. She promoted a program called “Inclusion in Action” at the Detroit REMAN Toluca Plant, which focuses on integrating people living with disabilities into the workforce.

In this program, the Detroit REMAN Toluca Plant was the first in North America to make a complete inclusion; Well, in addition to integrating people into different production processes, modifications were made to the infrastructure, attracting talent and culture, always with support from experts in the field.

“Within this new position, I will seek to contribute to the continuous improvement of our processes and the strengthening of our commercial relationships to continue delighting those who keep Mexico moving, our customers,” said Perla Verdi, director of Aftersales Daimler Truck Mexico.

Perla has a degree in Chemical Engineering and another in Psychology. She also has a Master’s Degree in Administration with a specialty in Human Resources and a Master’s Degree in Clinical Psychotherapy.

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El cargo Perla Verdi assumes the role of After-sales Director at Daimler Truck Mexico apareció primero en T21.