Geotab officially launched GO Focus AI , its new AI-powered front-view dash cam designed to help fleets prevent collisions, reduce operating costs, and enhance driver safety, according to José Calderón , Geotab’s country manager in Mexico.

The solution incorporates encrypted local processing and only records relevant events, allowing for high privacy standards without sacrificing operationally critical information.

The value of this technology lies in its ability to identify distractions and generate real-time feedback, Calderón commented in an interview with T21.

He highlighted that six out of ten drivers exhibit distracted behaviors , a warning sign for transportation companies. GO Focus AI integrates a “coach” that helps drivers correct their driving behaviors and facilitates the adoption of safer practices.

Calderón explained that this new generation is part of the GO Focus Plus family , based on Artificial Intelligence, and that its objective is to generate efficiency and reduce incidents.

The camera allows fleet managers to analyze critical points along the route, detect fatigue, cell phone use, or other distractions, and turn this data into immediate preventative actions. The technology also supports decisions related to maintenance, productivity, and the transition to hybrid or electric fleets.

Geotab ambassador and professional truck driver Majo Rodríguez reinforced the value of these tools from the operator’s perspective and told T21 how technology can become an ally for safer driving, emphasizing the importance of having systems that alert and prevent incidents before they occur.

Based on this operational vision, Geotab aims with GO Focus AI to consolidate a more robust security ecosystem , combining telematics, video telematics and advanced analytics so that companies can make faster and more effective decisions, Calderón explained.

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El cargo Geotab launches its new GO Focus™ AI camera apareció primero en T21.