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	<title>Coca-Cola FEMSA archivos - T21</title>
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		<title>Retail drives FEMSA&#8217;s revenue in Q2 2026</title>
		<link>https://t21.us/retail-drives-femsas-revenue-in-q2-2026/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Tue, 28 Jul 2026 22:21:27 +0000</pubDate>
				<category><![CDATA[Sin categoría]]></category>
		<category><![CDATA[Coca-Cola FEMSA]]></category>
		<category><![CDATA[EBITDA]]></category>
		<category><![CDATA[FEMSA]]></category>
		<category><![CDATA[NET PROFIT]]></category>
		<category><![CDATA[Oxxo]]></category>
		<category><![CDATA[SECOND QUARTER OF 2026]]></category>
		<category><![CDATA[SPIN]]></category>
		<category><![CDATA[TOTAL REVENUE]]></category>
		<category><![CDATA[World Cup]]></category>
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					<description><![CDATA[<p>In the second quarter of 2026 (2Q26),  Fomento Económico Mexicano (FEMSA)  obtained revenues of 231 billion 002 million pesos (mdp) , which meant an increase of  9.3%  compared to the same period in 2025, driven by growth in Coca-Cola FEMSA, OXXO Mexico, Americas and Mobility, and Health, partially offset by a decrease in Europe. “During the second quarter, we achieved [&#8230;]</p>
<p>El cargo <a href="https://t21.us/retail-drives-femsas-revenue-in-q2-2026/">Retail drives FEMSA&#8217;s revenue in Q2 2026</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2026/07/FEMSA.jpg" /></p>
<p><span dir="auto">In the second quarter of 2026 (2Q26),  </span><strong><a href="https://www.femsa.com/es/"><span dir="auto">Fomento Económico Mexicano (FEMSA)</span></a><span dir="auto">  obtained revenues of 231 billion 002 million pesos (mdp)</span></strong><span dir="auto"> , which meant an increase of  </span><strong><span dir="auto">9.3%</span></strong><span dir="auto">  compared to the same period in 2025, driven by growth in Coca-Cola FEMSA, OXXO Mexico, Americas and Mobility, and Health, partially offset by a decrease in Europe.</span></p>
<blockquote><p><span dir="auto">“During the second quarter, we achieved solid results, reflecting encouraging performance at OXXO Mexico and sustained momentum in many of our </span><em><span dir="auto">retail</span></em><span dir="auto"> operations , while Coca-Cola FEMSA navigated a still challenging environment caused by weak consumer demand and increases in excise taxes in Mexico, which was more than offset by strong performances in South America,” said Jose Antonio Fernández Garza-Lagüera, CEO of FEMSA.</span></p></blockquote>
<p><span dir="auto">According to its operational and financial results report, the company detailed that its  </span><strong><span dir="auto">operating cash flow (EBITDA) </span></strong> <strong><span dir="auto">was 33,340 million pesos</span></strong><span dir="auto"> , an increase of 12.7% compared to the figure for the same period last year.</span></p>
<p><span dir="auto">Meanwhile, </span><strong><span dir="auto">gross profit in Q2 2026 was 92,611 million pesos</span></strong><span dir="auto"> , 7.8% higher than in the second quarter of 2025 (Q2 2025).</span></p>
<blockquote><p><span dir="auto">“The gross margin would have contracted by 20 basis points, from a base of 40.3% for the second quarter of 2025. On a like-for-like basis, which considers currency effects and the consolidation of OXXO Brazil, gross profit increased by 8.8%,” the firm explained.</span></p></blockquote>
<p><span dir="auto">During the period, </span><strong><span dir="auto">FEMSA&#8217;s operating profit totaled 19,110 million </span></strong><strong><span dir="auto">pesos</span></strong><span dir="auto"> , an increase of 7.2% compared to Q2 2025, driven by growth in Coca-Cola FEMSA and OXXO Mexico, &#8220;partially offset by decreases in Americas and Mobility, Europe, and Health.&#8221;</span></p>
<figure id="attachment_679483" class="wp-caption aligncenter" aria-describedby="caption-attachment-679483"><img fetchpriority="high" decoding="async" class="wp-image-679483 size-full" src="https://t21.com.mx/wp-content/uploads/2026/07/FEMSA2T26.jpg" sizes="(max-width: 865px) 100vw, 865px" srcset="https://t21.com.mx/wp-content/uploads/2026/07/FEMSA2T26.jpg 865w, https://t21.com.mx/wp-content/uploads/2026/07/FEMSA2T26-300x173.jpg 300w, https://t21.com.mx/wp-content/uploads/2026/07/FEMSA2T26-768x442.jpg 768w, https://t21.com.mx/wp-content/uploads/2026/07/FEMSA2T26-600x345.jpg 600w, https://t21.com.mx/wp-content/uploads/2026/07/FEMSA2T26-150x86.jpg 150w, https://t21.com.mx/wp-content/uploads/2026/07/FEMSA2T26-750x432.jpg 750w" alt="" width="865" height="498" data-pin-no-hover="true" /><figcaption id="caption-attachment-679483" class="wp-caption-text"><span dir="auto">Source: FEMSA.</span></figcaption></figure>
<p><span dir="auto">OXXO Mexico&#8217;s total revenue grew 11.8% and operating profit increased 12.3% compared to Q2 2025. Meanwhile, Spin by OXXO had 11.5 million active users, a 22.1% increase compared to the second quarter of last year.</span></p>
<blockquote><p><span dir="auto">“It’s worth highlighting OXXO Mexico’s quarter, which achieved double-digit revenue and profit growth and, importantly, a return to positive growth in customer traffic after several quarters of decline. While the World Cup made a positive contribution during the quarter, we believe there was an additional boost resulting from better execution across the country of commercial initiatives focused on key categories to increase traffic,” the executive emphasized.</span></p></blockquote>
<p><span dir="auto">Coca-Cola FEMSA&#8217;s total revenue </span><strong><span dir="auto">increased 4.7%</span></strong><span dir="auto"> and operating profit rose 9.1% year-on-year.</span></p>
<p><span dir="auto">Regarding its results in the first half of 2026 (1H26), </span><strong><span dir="auto">total revenues were 438,695 million pesos</span></strong><span dir="auto"> , 7.8% more than in the same period of 2025.</span></p>
<blockquote><p><span dir="auto">“Revenues were driven by growth in Coca-Cola FEMSA, OXXO Mexico, Americas and Mobility, and Health, partially offset by a decline in Europe. Revenues reflected a net negative foreign exchange effect due to the appreciation of the Mexican peso against other currencies; as a result, revenues grew 9.3% on a like-for-like basis,” the company stated in its report.</span></p></blockquote>
<p><span dir="auto">FEMSA&#8217;s gross profit was 176.666 billion pesos, representing a 7.3% increase compared to the same period last year. In its earnings report, the company indicated that its operating profit was 33.421 billion pesos in the first six months of 2026, a 6.5% year-over-year increase, driven by growth at Coca-Cola FEMSA and OXXO Mexico. EBITDA was 61.455 billion pesos, a 12.1% increase compared to the first half of 2025.</span></p>
<figure id="attachment_679484" class="wp-caption aligncenter" aria-describedby="caption-attachment-679484"><img decoding="async" class="wp-image-679484 size-full" src="https://t21.com.mx/wp-content/uploads/2026/07/FEMSA1S26.jpg" sizes="(max-width: 1006px) 100vw, 1006px" srcset="https://t21.com.mx/wp-content/uploads/2026/07/FEMSA1S26.jpg 1006w, https://t21.com.mx/wp-content/uploads/2026/07/FEMSA1S26-300x141.jpg 300w, https://t21.com.mx/wp-content/uploads/2026/07/FEMSA1S26-768x362.jpg 768w, https://t21.com.mx/wp-content/uploads/2026/07/FEMSA1S26-600x283.jpg 600w, https://t21.com.mx/wp-content/uploads/2026/07/FEMSA1S26-150x71.jpg 150w, https://t21.com.mx/wp-content/uploads/2026/07/FEMSA1S26-750x353.jpg 750w" alt="" width="1006" height="474" data-pin-no-hover="true" /><figcaption id="caption-attachment-679484" class="wp-caption-text"><span dir="auto">Source: FEMSA.</span></figcaption></figure>
<blockquote><p><span dir="auto">“Looking ahead, and despite continuing to face a weak consumer environment in Mexico that no longer has the boost of the World Cup, we view the current trajectory in most of our business units favorably, and we are cautiously optimistic about the second half of the year, although we anticipate that it may be more moderate,” said the CEO of FEMSA.</span></p></blockquote>
<p><span dir="auto">Comment and follow us on LinkedIn:  </span><a href="https://www.linkedin.com/company/t21-grupo-comunicai-n-y-medios/"><span dir="auto">@GrupoT21</span></a></p>
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<p>El cargo <a href="https://t21.us/retail-drives-femsas-revenue-in-q2-2026/">Retail drives FEMSA&#8217;s revenue in Q2 2026</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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			</item>
		<item>
		<title>Coca-Cola FEMSA&#8217;s revenue increases in Q1 2026; net profit declines</title>
		<link>https://t21.us/coca-cola-femsas-revenue-increases-in-q1-2026-net-profit-declines/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Wed, 29 Apr 2026 22:51:00 +0000</pubDate>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Coca-Cola FEMSA]]></category>
		<category><![CDATA[GROSS PROFIT]]></category>
		<category><![CDATA[INCOME]]></category>
		<category><![CDATA[México]]></category>
		<category><![CDATA[OPERATING PROFIT]]></category>
		<category><![CDATA[Quarterly report]]></category>
		<guid isPermaLink="false">https://t21.us/?p=635545</guid>

					<description><![CDATA[<p>Coca-Cola FEMSA obtained revenues of 70 billion 925 million pesos (mdp) in the first quarter of 2026 (1Q26), a growth of 1.1% compared to the same period in 2025. “Our first-quarter results reflected the resilience of our business and the advantages offered by geographic diversification. Consolidated volume growth was driven by most of our operations, including strong [&#8230;]</p>
<p>El cargo <a href="https://t21.us/coca-cola-femsas-revenue-increases-in-q1-2026-net-profit-declines/">Coca-Cola FEMSA&#8217;s revenue increases in Q1 2026; net profit declines</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2026/04/coca-cola-fl.png" /></p>
<p data-path-to-node="1"><strong><a href="https://coca-colafemsa.com/"><span dir="auto">Coca-Cola FEMSA</span></a><span dir="auto"> obtained revenues of 70 billion 925 million pesos (mdp) in the first quarter of 2026 (1Q26), a growth of 1.1%</span></strong><span dir="auto"> compared to the same period in 2025.</span></p>
<blockquote>
<p data-path-to-node="1"><span data-olk-copy-source="MessageBody"><span dir="auto">“Our first-quarter results reflected the resilience of our business and the advantages offered by geographic diversification. Consolidated volume growth was driven by most of our operations, including strong performance in Argentina, Brazil, Colombia, and Guatemala, which helped offset a volume decline in Mexico,” said Ian Craig, CEO of Coca-Cola FEMSA.</span></span></p>
</blockquote>
<p data-path-to-node="2"><span dir="auto">According to the report, </span><strong><span dir="auto">gross profit was MXN 33.255 billion in Q1 2026</span></strong><span dir="auto"> , representing a 4.5% increase compared to Q1 2025, and </span><strong><span dir="auto">the gross margin expanded 150 basis points to 46.9%</span></strong><span dir="auto"> , driven by lower sweetener and PET costs, as well as the appreciation of operating currencies. However, the result was limited by higher fixed labor costs and other expenses.</span></p>
<p data-path-to-node="2"><span dir="auto">Consolidated operating profit decreased by 2.3% to 9,032 million pesos during Q1 2026. Meanwhile, net profit attributable to majority shareholders closed at 4,342 million pesos, representing a year-on-year reduction of 15.5 percent.</span></p>
<figure id="attachment_673669" class="wp-caption aligncenter" aria-describedby="caption-attachment-673669"><img decoding="async" class="wp-image-673669 size-full" src="https://t21.com.mx/wp-content/uploads/2026/04/Captura-de-pantalla-2026-04-29-122202.png" sizes="(max-width: 1142px) 100vw, 1142px" srcset="https://t21.com.mx/wp-content/uploads/2026/04/Captura-de-pantalla-2026-04-29-122202.png 1142w, https://t21.com.mx/wp-content/uploads/2026/04/Captura-de-pantalla-2026-04-29-122202-300x98.png 300w, https://t21.com.mx/wp-content/uploads/2026/04/Captura-de-pantalla-2026-04-29-122202-1024x334.png 1024w, https://t21.com.mx/wp-content/uploads/2026/04/Captura-de-pantalla-2026-04-29-122202-768x251.png 768w, https://t21.com.mx/wp-content/uploads/2026/04/Captura-de-pantalla-2026-04-29-122202-600x196.png 600w, https://t21.com.mx/wp-content/uploads/2026/04/Captura-de-pantalla-2026-04-29-122202-150x49.png 150w, https://t21.com.mx/wp-content/uploads/2026/04/Captura-de-pantalla-2026-04-29-122202-1140x372.png 1140w, https://t21.com.mx/wp-content/uploads/2026/04/Captura-de-pantalla-2026-04-29-122202-750x245.png 750w" alt="" width="1142" height="373" data-pin-no-hover="true" /><figcaption id="caption-attachment-673669" class="wp-caption-text"><span dir="auto">Source: Coca-Cola FEMSA.</span></figcaption></figure>
<p data-path-to-node="3"><span dir="auto">In the </span><strong><span dir="auto">Mexico and Central America region</span></strong><span dir="auto"> (Mexico, Guatemala, Costa Rica, Panama, and Nicaragua), Coca-Cola FEMSA reported a 1.4% drop in revenue, totaling 39,117 million pesos during Q1 2026 compared to 39,669 million pesos in Q1 2025. Gross profit was 19,020 million pesos, a year-on-year increase of 0.7 percent.</span></p>
<p data-path-to-node="3"><span dir="auto">Conversely, operating profit fell 17.4% to 4,461 million pesos in the cycle, mainly affected by weak consumption and the Special Tax on Production and Services (IEPS).</span></p>
<figure id="attachment_673668" class="wp-caption aligncenter" aria-describedby="caption-attachment-673668"><img decoding="async" class="wp-image-673668 size-full" src="https://t21.com.mx/wp-content/uploads/2026/04/Captura-de-pantalla-2026-04-29-123726.png" sizes="(max-width: 1148px) 100vw, 1148px" srcset="https://t21.com.mx/wp-content/uploads/2026/04/Captura-de-pantalla-2026-04-29-123726.png 1148w, https://t21.com.mx/wp-content/uploads/2026/04/Captura-de-pantalla-2026-04-29-123726-300x107.png 300w, https://t21.com.mx/wp-content/uploads/2026/04/Captura-de-pantalla-2026-04-29-123726-1024x365.png 1024w, https://t21.com.mx/wp-content/uploads/2026/04/Captura-de-pantalla-2026-04-29-123726-768x274.png 768w, https://t21.com.mx/wp-content/uploads/2026/04/Captura-de-pantalla-2026-04-29-123726-600x214.png 600w, https://t21.com.mx/wp-content/uploads/2026/04/Captura-de-pantalla-2026-04-29-123726-150x53.png 150w, https://t21.com.mx/wp-content/uploads/2026/04/Captura-de-pantalla-2026-04-29-123726-750x267.png 750w, https://t21.com.mx/wp-content/uploads/2026/04/Captura-de-pantalla-2026-04-29-123726-1140x406.png 1140w" alt="" width="1148" height="409" data-pin-no-hover="true" /><figcaption id="caption-attachment-673668" class="wp-caption-text"><span dir="auto">Source: Coca-Cola FEMSA.</span></figcaption></figure>
<p data-path-to-node="7"><span dir="auto">In the </span><strong><span dir="auto">South America division</span></strong><span dir="auto"> (Brazil, Argentina, Colombia and Uruguay) the company recorded 31,809 million pesos in revenue in Q1 2026, an increase of 4.3% compared to the same period in 2025. Gross profit grew 10% and operating profit rose 18.8% year-on-year.</span></p>
<figure id="attachment_673678" class="wp-caption aligncenter" aria-describedby="caption-attachment-673678"><img decoding="async" class="wp-image-673678 size-full" src="https://t21.com.mx/wp-content/uploads/2026/04/KOF1T261.jpg" sizes="(max-width: 1180px) 100vw, 1180px" srcset="https://t21.com.mx/wp-content/uploads/2026/04/KOF1T261.jpg 1180w, https://t21.com.mx/wp-content/uploads/2026/04/KOF1T261-300x102.jpg 300w, https://t21.com.mx/wp-content/uploads/2026/04/KOF1T261-1024x350.jpg 1024w, https://t21.com.mx/wp-content/uploads/2026/04/KOF1T261-768x262.jpg 768w, https://t21.com.mx/wp-content/uploads/2026/04/KOF1T261-600x205.jpg 600w, https://t21.com.mx/wp-content/uploads/2026/04/KOF1T261-150x51.jpg 150w, https://t21.com.mx/wp-content/uploads/2026/04/KOF1T261-750x256.jpg 750w, https://t21.com.mx/wp-content/uploads/2026/04/KOF1T261-1140x389.jpg 1140w" alt="" width="1180" height="403" data-pin-no-hover="true" /><figcaption id="caption-attachment-673678" class="wp-caption-text"><span dir="auto">Source: Coca-Cola FEMSA.</span></figcaption></figure>
<p data-path-to-node="7"><span dir="auto">For the remainder of the year, Coca-Cola FEMSA seeks to strengthen its position through revenue management initiatives and sustainable volume growth.</span></p>
<p data-path-to-node="7"><strong><span dir="auto">The strategy includes leveraging the 2026 FIFA World Cup platform</span></strong><span dir="auto"> in its operating markets to boost sales. The operational focus will be on capturing efficiencies and savings to protect long-term profitability.</span></p>
<p data-path-to-node="7"><span dir="auto">Comment and follow us on LinkedIn:  </span><a href="https://www.linkedin.com/company/t21-grupo-comunicai-n-y-medios/"><span dir="auto">@GrupoT21</span></a></p>
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<p>El cargo <a href="https://t21.us/coca-cola-femsas-revenue-increases-in-q1-2026-net-profit-declines/">Coca-Cola FEMSA&#8217;s revenue increases in Q1 2026; net profit declines</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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		<title>Omnichannel with purpose: Coca-Cola FEMSA&#8217;s technology that empowers the human factor</title>
		<link>https://t21.us/omnichannel-with-purpose-coca-cola-femsas-technology-that-empowers-the-human-factor/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Thu, 26 Mar 2026 23:26:49 +0000</pubDate>
				<category><![CDATA[Logistics]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[ARTIFICIAL INTELLIGENCE (AI)]]></category>
		<category><![CDATA[Coca-Cola FEMSA]]></category>
		<category><![CDATA[CUSTOMER]]></category>
		<category><![CDATA[DIGITAL HOOKUP]]></category>
		<category><![CDATA[JUAN PABLO VELASCO]]></category>
		<category><![CDATA[Omnichannel]]></category>
		<category><![CDATA[PLATFORM]]></category>
		<category><![CDATA[USER]]></category>
		<guid isPermaLink="false">https://t21.us/?p=634794</guid>

					<description><![CDATA[<p>Coca-Cola FEMSA has adopted omnichannel as an enabler that empowers both its employees and its customers, without replacing the human factor ; and seeks the integration of data and digital tools to enhance the capabilities of its sales force and ensure that the value proposition is realized at the physical point of sale. &#160; In an interview with [&#8230;]</p>
<p>El cargo <a href="https://t21.us/omnichannel-with-purpose-coca-cola-femsas-technology-that-empowers-the-human-factor/">Omnichannel with purpose: Coca-Cola FEMSA&#8217;s technology that empowers the human factor</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2026/03/JPV.jpg" /></p>
<p><a href="https://coca-colafemsa.com/"><span dir="auto">Coca-Cola FEMSA</span></a><span dir="auto"> has adopted omnichannel </span><strong><span dir="auto">as an enabler that empowers both its employees and its customers, without replacing the human factor</span></strong><span dir="auto"> ; and seeks the integration of data and digital tools to enhance the capabilities of its sales force and ensure that the value proposition is realized at the physical point of sale.</span></p>
<p>&nbsp;</p>
<p><span dir="auto">In an interview with Grupo T21, Juan Pablo Velasco, the company&#8217;s Marketing and Commercial Capabilities Director, pointed out that </span><strong><span dir="auto">omnichannel </span></strong><strong><span dir="auto">seeks to integrate technology with traditional physical execution to enhance the value delivered to the customer</span></strong><span dir="auto"> .</span></p>
<blockquote><p><span dir="auto">“By omnichannel, we mean definitely using all the data, technology, artificial intelligence, and digital tools we’ve been developing, but to empower the physical side, that is, our true strength (…) Our value proposition is fulfilled when the product physically reaches the customer. That’s where we’re delivering on our promise,” he said.</span></p></blockquote>
<p data-path-to-node="9"><span dir="auto">Velasco </span><strong><span dir="auto">shared that digitization only makes sense when it solves real customer needs and facilitates the work of those operating in the market</span></strong><span dir="auto"> . He also noted that the company&#8217;s approach moves away from cold automation to focus on a service platform that supports the growth of small businesses.</span></p>
<blockquote data-path-to-node="11">
<p data-path-to-node="11,0"><span dir="auto">“The platform vision becomes a success when we put the customer at the center. As we continue to understand our customers, truly putting them at the center to address pain points and opportunities, we believe this platform can continue to deliver many successes and much growth. We believe it can also become a service platform,” he said.</span></p>
</blockquote>
<h4><strong><span dir="auto">Vision for the Future: To enhance the platform</span></strong></h4>
<p><span dir="auto">The main challenge for the organization </span><strong><span dir="auto">lies in communicating in the best way that technology is meant to empower people</span></strong><span dir="auto"> , such as shopkeepers and pre-salespeople, and not to replace them.</span></p>
<p><span dir="auto">Looking ahead, Coca-Cola FEMSA projects that its digital platform will evolve beyond basic transactions to become a comprehensive service ecosystem. Regarding the path forward, </span><strong><span dir="auto">Velasco concluded that the platform is constantly being improved and that efforts will be made to refine its value propositions</span></strong><span dir="auto"> .</span></p>
<blockquote><p><span dir="auto">“We believe the platform has the potential to continue growing, to further refine our value propositions, and to expand our service level beyond transactions to include value-added services and additional services for our clients. For example, more detailed order tracking, asset tracking, and things like that. We believe it can also become a service platform,” he concluded.</span></p></blockquote>
<p><span dir="auto">Comment and follow us on LinkedIn:  </span><a href="https://www.linkedin.com/in/miroslavacallejas/"><span dir="auto">@miroslavacallejas </span></a><span dir="auto"> /  </span><a id="menur2qe" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" title="https://www.linkedin.com/company/t21-grupo-comunicai-ny-medios/" href="https://www.linkedin.com/company/t21-grupo-comunicai-n-y-medios/" target="_blank" rel="noreferrer noopener" aria-label="Link @GrupoT21"><span dir="auto">@GrupoT21</span></a></p>
<p>El cargo <a href="https://t21.us/omnichannel-with-purpose-coca-cola-femsas-technology-that-empowers-the-human-factor/">Omnichannel with purpose: Coca-Cola FEMSA&#8217;s technology that empowers the human factor</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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		<title>Omnichannel and digital vision: Coca-Cola FEMSA&#8217;s commitment to transforming operations</title>
		<link>https://t21.us/omnichannel-and-digital-vision-coca-cola-femsas-commitment-to-transforming-operations/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Wed, 25 Mar 2026 22:00:14 +0000</pubDate>
				<category><![CDATA[Logistics]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Coca-Cola FEMSA]]></category>
		<category><![CDATA[CUSTOMER]]></category>
		<category><![CDATA[DIGITIZATION]]></category>
		<category><![CDATA[INTEGRATED REPORT]]></category>
		<category><![CDATA[Omnichannel]]></category>
		<guid isPermaLink="false">https://t21.us/?p=634763</guid>

					<description><![CDATA[<p>In a move to optimize sales and transform the operational reality of millions of small retailers, Coca-Cola FEMSA shared its omnichannel strategy during the presentation of the 2025 Integrated Report. Through tools like Juntos+ and Juntos+ Advisor , the company aims to position itself as one of the few global companies to successfully integrate a deep digital platform with large-scale physical execution . The [&#8230;]</p>
<p>El cargo <a href="https://t21.us/omnichannel-and-digital-vision-coca-cola-femsas-commitment-to-transforming-operations/">Omnichannel and digital vision: Coca-Cola FEMSA&#8217;s commitment to transforming operations</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2026/03/FEMSA-CC.jpg" /></p>
<p><span dir="auto">In a move to optimize sales and transform the operational reality of millions of small retailers, </span><a href="https://coca-colafemsa.com/"><span dir="auto">Coca-Cola FEMSA</span></a><span dir="auto"> shared its omnichannel strategy </span><b data-path-to-node="3" data-index-in-node="133"><span dir="auto">during the presentation of the 2025 Integrated Report.</span></b></p>
<p data-path-to-node="3"><span dir="auto">Through tools like </span><b data-path-to-node="3" data-index-in-node="335"><span dir="auto">Juntos+</span></b><span dir="auto"> and </span><b data-path-to-node="3" data-index-in-node="345"><span dir="auto">Juntos+ Advisor</span></b><span dir="auto"> , </span><strong><span dir="auto">the company aims to position itself as one of the few global companies to successfully integrate a deep digital platform with large-scale physical execution</span></strong><span dir="auto"> . The former, an omnichannel physical and digital platform, reported 1.3 million users; the latter is &#8221; </span><span class="cursor-pointer group" title="Play from 1:14"><span class="group-hover:bg-base-200 rounded p-0.5 -m-0.5 bg-primary/25 transition-all duration-200" data-start="73540" data-end="78320" data-active=""><span dir="auto">the digital tool used by pre-sales agents </span></span></span><span class="cursor-pointer group" title="Play from 1:18"><span class="group-hover:bg-base-200 rounded p-0.5 -m-0.5" data-start="78320" data-end="80800"><span dir="auto">to complete the omnichannel strategy&#8221; using tools such as Artificial Intelligence (AI).</span></span></span></p>
<blockquote data-path-to-node="11">
<p data-path-to-node="11,0"><span dir="auto">“Our customers have the opportunity to place their orders at their own pace, using that application at their own pace, but when our sales representatives arrive to make their sales visit, they arrive with a tool called Juntos+ Advisor, which gives them very precise instructions, personalized for that customer,” said Gerardo Cruz, CFO of Coca-Cola FEMSA.</span></p>
</blockquote>
<p data-path-to-node="3"><span dir="auto">Likewise, Juan Pablo de Velasco, the company&#8217;s Marketing and Commercial Capacity Director, pointed out that the success of this transformation also lies in the fact that digitalization is not an end in itself, </span><strong><span dir="auto">but the means to empower its sales force</span></strong><span dir="auto"> , and reiterated putting the customer at the center of the process.</span></p>
<blockquote data-path-to-node="4">
<p data-path-to-node="4,0"><span dir="auto">“This platform vision leverages the belief that growth starts earlier. Growth begins, as one of our principles dictates, when we put the customer at the center. What are our customers&#8217; pain points? What do they need? How can we help them grow more rapidly? And based on those pain points, we begin developing a digital vision from there,” he stated.</span></p>
</blockquote>
<p data-path-to-node="3"><span dir="auto">For his part, Rodrigo Espinosa, director of Digital Platforms, </span><strong><span dir="auto">pointed out that the company is undergoing a technological transformation and is becoming &#8220;platformized</span></strong><span dir="auto"> ,&#8221; and stressed that its success is closely linked to the success of these micro-entrepreneurs.</span></p>
<blockquote data-path-to-node="7">
<p data-path-to-node="7,0"><span dir="auto">“This business transformation we&#8217;re discussing has two very simple but very powerful concepts: one, empowering people. We want to empower various figures, but primarily the key players; and two, seeking the success of the shopkeeper, the small store owner, the kiosk owner, or the corner store owner. It&#8217;s about seeking the success of that small business owner because it&#8217;s a very logical concept: if the shopkeepers are successful, we will consequently be successful as well,” he stated.</span></p>
</blockquote>
<p data-path-to-node="15,0"><span data-path-to-node="14,1"><span class="citation-69"><span dir="auto">During the last year, FEMSA&#8217;s digital sales represented </span><strong><span dir="auto">three billion 500 million dollars (USD) in 2025</span></strong><span dir="auto"> , a growth of 13.6% compared to 2024, and is approximately 40% of its total customers in the traditional channel. </span></span></span></p>
<p data-path-to-node="15,0"><span dir="auto">Comment and follow us on LinkedIn:  </span><a href="https://www.linkedin.com/in/miroslavacallejas/"><span dir="auto">@miroslavacallejas </span></a><span dir="auto"> /  </span><a id="menur2qe" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" title="https://www.linkedin.com/company/t21-grupo-comunicai-ny-medios/" href="https://www.linkedin.com/company/t21-grupo-comunicai-n-y-medios/" target="_blank" rel="noreferrer noopener" aria-label="Link @GrupoT21"><span dir="auto">@GrupoT21</span></a></p>
<p>El cargo <a href="https://t21.us/omnichannel-and-digital-vision-coca-cola-femsas-commitment-to-transforming-operations/">Omnichannel and digital vision: Coca-Cola FEMSA&#8217;s commitment to transforming operations</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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		<title>Coca-Cola FEMSA is committed to a more inclusive logistics approach focused on female operators</title>
		<link>https://t21.us/coca-cola-femsa-is-committed-to-a-more-inclusive-logistics-approach-focused-on-female-operators/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Fri, 20 Mar 2026 22:01:29 +0000</pubDate>
				<category><![CDATA[Land]]></category>
		<category><![CDATA[Coca-Cola FEMSA]]></category>
		<category><![CDATA[FEMALE TALENT]]></category>
		<category><![CDATA[freight transport]]></category>
		<category><![CDATA[INCLUSIVE LOGISTICS]]></category>
		<category><![CDATA[Road Safety]]></category>
		<category><![CDATA[THE LOGISTICS WORLD SUMMIT & EXPO]]></category>
		<category><![CDATA[WOMEN OPERATORS]]></category>
		<guid isPermaLink="false">https://t21.us/?p=634680</guid>

					<description><![CDATA[<p>Mexican logistics rests on a foundation that is rarely seen: unpaid work and the role of women in the economy . In this sense, the sector is beginning to rethink its own structures at a time when talent shortages, turnover, and insecurity are putting pressure on the trucking industry. In this context, the inclusion of women in the [&#8230;]</p>
<p>El cargo <a href="https://t21.us/coca-cola-femsa-is-committed-to-a-more-inclusive-logistics-approach-focused-on-female-operators/">Coca-Cola FEMSA is committed to a more inclusive logistics approach focused on female operators</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2026/03/coca-cola.jpg" /></p>
<p><span dir="auto">Mexican logistics rests on a foundation that is rarely seen: unpaid work and </span><strong><span dir="auto">the role of women in the economy</span></strong><span dir="auto"> . In this sense, the sector is beginning to rethink its own structures at a time when talent shortages, turnover, and insecurity are putting pressure on the trucking industry.</span></p>
<p><span dir="auto">In this context, the </span><strong><span dir="auto">inclusion of women in the trucking industry</span></strong><span dir="auto"> emerges as an operational necessity. Currently, 46% of women in Mexico are employed or seeking employment, but only 6% hold management positions and 55% work in the informal sector, according to José Mucio Jiménez Orozco, Operations Manager for Western Mexico and Primary Distribution at </span><a href="https://coca-colafemsa.com/"><span dir="auto">Coca-Cola FEMSA</span></a><span dir="auto"> , speaking at The Logistics World Summit &amp; Expo.</span></p>
<p><span dir="auto">He pointed out that these conditions not only reflect inequality, but also a missed opportunity for the </span><strong><span dir="auto">logistics sector</span></strong><span dir="auto"> .</span></p>
<p><span dir="auto">José Mucio Jiménez commented that the challenge is evident in the freight transport sector. Despite women representing 52% of the population in Mexico, their presence in this industry is limited: only 13.8% of the workforce is female, and there are barely </span><strong><span dir="auto">seven thousand federal licenses for female drivers, compared to more than 700,000 for men</span></strong><span dir="auto"> .</span></p>
<blockquote><p><span dir="auto">This low participation occurs in an environment facing structural problems: high operator turnover, an aging workforce, and increasing competition for talent, including from the United States, which has attracted Mexican operators.</span></p></blockquote>
<p><span dir="auto">Given this situation, </span><strong><span dir="auto">integrating more women </span></strong><strong><span dir="auto">not only expands the available talent pool but also brings operational improvements</span></strong><span dir="auto"> . According to shared experience, female operators exhibit lower accident rates, greater fuel efficiency, and a high level of commitment to route execution.</span></p>
<p><span dir="auto">Inclusion , however, does not happen automatically. It requires structural changes within companies: from infrastructure improvements, such as bathrooms, changing rooms, showers, and dormitories, to the redesign of recruitment, training, and operational processes </span><strong><span dir="auto">.</span></strong></p>
<blockquote><p><span dir="auto">“We can say that we are going to hire more women, but if we don’t have the right conditions, the model doesn’t work,” Jiménez pointed out.</span></p></blockquote>
<p><span dir="auto">One of the concrete efforts to advance along this path is the </span><strong><em><span dir="auto">Juntas en la Ruta (Together on the Road)</span></em><span dir="auto"> program , developed by Coca-Cola in 2024</span></strong><span dir="auto"> , to train professional female truck drivers. From more than 200 applicants, 10 were selected for the first cohort, which underwent a six-week theoretical and practical training program.</span></p>
<p><span dir="auto">These types of initiatives not only </span><strong><span dir="auto">aim to provide training</span></strong><span dir="auto"> , but also to break down paradigms in an industry historically dominated by men. In fact, the perception that women cannot operate heavy equipment has begun to fade in light of tangible results in safety, productivity, and performance.</span></p>
<p><span dir="auto">In addition, complementary actions have been promoted such as </span><strong><span dir="auto">safe rest stops with adequate infrastructure for women</span></strong><span dir="auto"> , road safety certification programs and alliances with actors in the sector to professionalize female talent.</span></p>
<p><span dir="auto">Even so, </span><strong><span dir="auto">the challenge remains significant</span></strong><span dir="auto"> . Globally, less than 3% of trucking operators are women, while in logistics they represent between 20% and 25% of the workforce, primarily in administrative roles.</span></p>
<p><span dir="auto">The transition to </span><strong><span dir="auto">more inclusive logistics</span></strong><span dir="auto"> is not solely driven by diversity goals, but also by the need to strengthen a key industry for the economy. In Mexico, sectors such as manufacturing, commerce, and agriculture depend directly on transportation, making it a cross-cutting pillar of development.</span></p>
<blockquote><p><span dir="auto">“Inclusion is not just a goal, it is the path to building a stronger, more diverse and sustainable industry,” the executive concluded.</span></p></blockquote>
<p><span dir="auto">With this, the participation of women in road transport is beginning to emerge as a strategic piece in the transformation of the sector, at a time when every talent counts.</span></p>
<p><span dir="auto">Comment and follow us on LinkedIn:  </span><a href="https://www.linkedin.com/in/greily-karina-quintero-quintero-7b79a5121/"><span dir="auto">@Karina Quintero</span></a><span dir="auto">  /  </span><a id="menurj3" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" title="https://www.linkedin.com/company/t21-grupo-comunicai-ny-medios/" href="https://www.linkedin.com/company/t21-grupo-comunicai-n-y-medios/" target="_blank" rel="noreferrer noopener" aria-label="Link @GrupoT21"><span dir="auto">@GrupoT21</span></a></p>
<p>El cargo <a href="https://t21.us/coca-cola-femsa-is-committed-to-a-more-inclusive-logistics-approach-focused-on-female-operators/">Coca-Cola FEMSA is committed to a more inclusive logistics approach focused on female operators</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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		<title>Coca-Cola FEMSA reports &#8220;bubbly&#8221; revenue in Q4 2025</title>
		<link>https://t21.us/coca-cola-femsa-reports-bubbly-revenue-in-q4-2025/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Tue, 24 Feb 2026 22:15:21 +0000</pubDate>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[4Q25 RESULTS]]></category>
		<category><![CDATA[BOTTLING COMPANY]]></category>
		<category><![CDATA[Coca-Cola FEMSA]]></category>
		<category><![CDATA[FIFA]]></category>
		<category><![CDATA[GROSS PROFIT]]></category>
		<category><![CDATA[OPERATING PROFIT]]></category>
		<category><![CDATA[REVENUE]]></category>
		<guid isPermaLink="false">https://t21.us/?p=633884</guid>

					<description><![CDATA[<p>Coca-Cola FEMSA recorded a solid performance in the fourth quarter of 2025 (4Q25), obtaining revenues of 75.75 billion pesos (mdp) , which meant a growth of 2.9% compared to the same quarter of 2024, when they were 75.528 billion pesos “The increase was driven primarily by our revenue management initiatives, partially offset by unfavorable mix and currency translation effects [&#8230;]</p>
<p>El cargo <a href="https://t21.us/coca-cola-femsa-reports-bubbly-revenue-in-q4-2025/">Coca-Cola FEMSA reports &#8220;bubbly&#8221; revenue in Q4 2025</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2026/02/CCFEMSA.jpg" /></p>
<p><a href="https://coca-colafemsa.com/"><span dir="auto">Coca-Cola FEMSA</span></a><span dir="auto"> recorded a solid performance in the fourth quarter of 2025 (4Q25), </span><strong><span dir="auto">obtaining </span></strong><strong><span dir="auto">revenues of 75.75 billion pesos (mdp)</span></strong><span dir="auto"> , which meant a growth of 2.9% compared to the same quarter of 2024, when they were 75.528 billion pesos</span></p>
<blockquote><p><span dir="auto">“The increase was driven primarily by our revenue management initiatives, partially offset by unfavorable mix and currency translation effects to Mexican pesos in most of our operating currencies. Excluding currency translation effects, total revenue increased 6%,” the bottler explained in its earnings report.</span></p></blockquote>
<p><span dir="auto">The company detailed that its  </span><strong><span dir="auto">gross profit</span></strong><span dir="auto">  was 36,321 million pesos in Q4 2025, an increase of 1.8% compared to the same period last year.</span></p>
<p><span dir="auto">Regarding  </span><strong><span dir="auto">operating profit</span></strong><span dir="auto"> , Coca-Cola FEMSA showed good performance during the period, reaching 13,702 million pesos, which represented an increase of 13.3 percent.</span></p>
<p><span dir="auto">In Q4 2025, its operating cash flow was 18,169 million pesos, a 12.8% increase compared to the same period in 2024.</span></p>
<p><strong><span dir="auto">The bottler reported a 1.3% increase in volume to 1.093 billion unit cases</span></strong><span dir="auto"> , &#8220;driven mainly by growth in most of our operations which was partially offset by a slight drop in volume from Mexico.&#8221;</span></p>
<figure id="attachment_668800" class="wp-caption aligncenter" aria-describedby="caption-attachment-668800"><img decoding="async" class="wp-image-668800 size-full" src="https://t21.com.mx/wp-content/uploads/2026/02/CCF1.jpg" sizes="(max-width: 1440px) 100vw, 1440px" srcset="https://t21.com.mx/wp-content/uploads/2026/02/CCF1.jpg 1440w, https://t21.com.mx/wp-content/uploads/2026/02/CCF1-300x78.jpg 300w, https://t21.com.mx/wp-content/uploads/2026/02/CCF1-1024x265.jpg 1024w, https://t21.com.mx/wp-content/uploads/2026/02/CCF1-768x199.jpg 768w, https://t21.com.mx/wp-content/uploads/2026/02/CCF1-600x155.jpg 600w, https://t21.com.mx/wp-content/uploads/2026/02/CCF1-150x39.jpg 150w, https://t21.com.mx/wp-content/uploads/2026/02/CCF1-750x194.jpg 750w, https://t21.com.mx/wp-content/uploads/2026/02/CCF1-1140x295.jpg 1140w" alt="" width="1440" height="373" data-pin-no-hover="true" /><figcaption id="caption-attachment-668800" class="wp-caption-text"><span dir="auto">Source: Coca-Cola FEMSA.</span></figcaption></figure>
<blockquote><p><span dir="auto">“Through decisive actions to address short-term challenges, particularly in Mexico, and strong execution in South America, we achieved sequential volume improvement throughout the year. We finished the fourth quarter positively, with consolidated volumes growing and achieving the highest volume December in the company&#8217;s history for our four largest operations,” emphasized Ian Craig, CEO of Coca-Cola FEMSA</span></p></blockquote>
<h4><strong><span dir="auto">Cumulative 2025 and performance in Latin America</span></strong></h4>
<p><span dir="auto">Regarding </span><strong><span dir="auto">the </span></strong> <strong><span dir="auto">consolidated results for the entire year 2025</span></strong><span dir="auto"> , the company noted that its volume decreased by 1.8% to 4,150.4 million unit cases compared to 2024.</span></p>
<p><span dir="auto">Revenue increased 4.3% to 291,746 million pesos, while gross profit increased 3.4% to 133,176 million pesos compared to 2024. Meanwhile, operating profit also grew in 2025, reaching 42,937 million pesos, a 7% increase compared to 2024. EBITDA was 59,110 million pesos, a 5.2% increase over 2024.</span></p>
<figure id="attachment_668801" class="wp-caption aligncenter" aria-describedby="caption-attachment-668801"><img decoding="async" class="wp-image-668801 size-full" src="https://t21.com.mx/wp-content/uploads/2026/02/CCF2.jpg" sizes="(max-width: 970px) 100vw, 970px" srcset="https://t21.com.mx/wp-content/uploads/2026/02/CCF2.jpg 970w, https://t21.com.mx/wp-content/uploads/2026/02/CCF2-300x81.jpg 300w, https://t21.com.mx/wp-content/uploads/2026/02/CCF2-768x207.jpg 768w, https://t21.com.mx/wp-content/uploads/2026/02/CCF2-600x162.jpg 600w, https://t21.com.mx/wp-content/uploads/2026/02/CCF2-150x41.jpg 150w, https://t21.com.mx/wp-content/uploads/2026/02/CCF2-750x203.jpg 750w" alt="" width="970" height="262" data-pin-no-hover="true" /><figcaption id="caption-attachment-668801" class="wp-caption-text"><span dir="auto">Source: Coca-Cola FEMSA.</span></figcaption></figure>
<p><span dir="auto">Regarding the results of its  </span><strong><span dir="auto">Mexico and Central America division (Mexico, Guatemala, Costa Rica, Panama and Nicaragua)</span></strong><span dir="auto"> , Coca-Cola FEMSA specified that during Q4 2025 its revenues increased 1.6% year-on-year, while its gross profit registered an increase of 2.6% compared to the same period in 2024.</span></p>
<p><span dir="auto">In its  </span><strong><span dir="auto">South American division (Brazil, Argentina, Colombia and Uruguay)</span></strong><span dir="auto"> , the company pointed out that its revenues increased by 4.6%, and its gross profit grew by 0.6% in the cycle.</span></p>
<blockquote><p><span dir="auto">“Looking ahead to 2026, we are well-prepared to both address the impact of the increased  </span><span class="gs_tkn"><span dir="auto">Special  Tax </span></span><span class="gs_tkn"><span dir="auto">on  </span></span><span class="gs_tkn"><span dir="auto">Production  </span></span><span class="gs_tkn"><span dir="auto">and  </span></span><span class="gs_tkn"><span dir="auto">Services (IEPS)</span></span><span dir="auto"> in Mexico and accelerate growth in South America, leveraging our revenue management initiatives, increased brand presence due to the FIFA World Cup </span><a href="https://www.fifa.com/es/home"><span dir="auto">,</span></a><span dir="auto"> and the continued rollout of our innovative digital capabilities. By combining these initiatives with an agile and efficient operating model, we are well-positioned to continue delivering long-term, sustainable growth,” emphasized Ian Craig.</span></p></blockquote>
<p><span dir="auto">Comment and follow us on LinkedIn:  </span><a href="https://www.linkedin.com/company/t21-grupo-comunicai-n-y-medios/"><span dir="auto">@GrupoT21</span></a></p>
<p>El cargo <a href="https://t21.us/coca-cola-femsa-reports-bubbly-revenue-in-q4-2025/">Coca-Cola FEMSA reports &#8220;bubbly&#8221; revenue in Q4 2025</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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		<title>Coca-Cola FEMSA uses simulators to train its operators in road safety</title>
		<link>https://t21.us/coca-cola-femsa-uses-simulators-to-train-its-operators-in-road-safety/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Thu, 11 Dec 2025 22:23:34 +0000</pubDate>
				<category><![CDATA[FEATURED]]></category>
		<category><![CDATA[Land]]></category>
		<category><![CDATA[CERTIFICATION]]></category>
		<category><![CDATA[Coca-Cola FEMSA]]></category>
		<category><![CDATA[OPERATORS]]></category>
		<category><![CDATA[Road Safety]]></category>
		<category><![CDATA[SIMULATOR]]></category>
		<category><![CDATA[TRIAINING]]></category>
		<guid isPermaLink="false">https://t21.us/?p=632542</guid>

					<description><![CDATA[<p>In an effort to raise road safety standards and professionalism on the road, Coca-Cola FEMSA is advancing its simulator-based training program, a tool that allows the recreation of real driving scenarios to strengthen the decision-making of its operators. During a demonstration session, Marco Ávila, Director of Transportation at Coca-Cola FEMSA, explained that the company has operational simulators , which [&#8230;]</p>
<p>El cargo <a href="https://t21.us/coca-cola-femsa-uses-simulators-to-train-its-operators-in-road-safety/">Coca-Cola FEMSA uses simulators to train its operators in road safety</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2025/12/coca-cola.jpg" /></p>
<p><span dir="auto">In an effort to raise road safety standards and professionalism on the road, </span><strong><a href="https://coca-colafemsa.com/"><span dir="auto">Coca-Cola FEMSA</span></a></strong><span dir="auto"> is advancing its simulator-based training program, a tool that allows the recreation of real driving scenarios to strengthen the decision-making of its operators.</span></p>
<p><span dir="auto">During a demonstration session, Marco Ávila, Director of Transportation at Coca-Cola FEMSA, explained that the company </span><strong><span dir="auto">has operational simulators</span></strong><span dir="auto"> , which they use to travel </span><strong><span dir="auto">to all the bases in the country</span></strong><span dir="auto"> until the training of each assigned operator is complete.</span></p>
<p><img decoding="async" class="wp-image-663509 aligncenter" src="https://t21.com.mx/wp-content/uploads/2025/12/shared-image-3.jpg" sizes="(max-width: 864px) 100vw, 864px" srcset="https://t21.com.mx/wp-content/uploads/2025/12/shared-image-3.jpg 2048w, https://t21.com.mx/wp-content/uploads/2025/12/shared-image-3-300x169.jpg 300w, https://t21.com.mx/wp-content/uploads/2025/12/shared-image-3-1024x576.jpg 1024w, https://t21.com.mx/wp-content/uploads/2025/12/shared-image-3-768x432.jpg 768w, https://t21.com.mx/wp-content/uploads/2025/12/shared-image-3-1536x864.jpg 1536w, https://t21.com.mx/wp-content/uploads/2025/12/shared-image-3-600x338.jpg 600w, https://t21.com.mx/wp-content/uploads/2025/12/shared-image-3-150x84.jpg 150w, https://t21.com.mx/wp-content/uploads/2025/12/shared-image-3-750x422.jpg 750w, https://t21.com.mx/wp-content/uploads/2025/12/shared-image-3-1140x641.jpg 1140w" alt="" width="864" height="486" data-pin-no-hover="true" /></p>
<p><span dir="auto">The model includes </span><strong><span dir="auto">small groups of eight operators per day</span></strong><span dir="auto"> , allowing for personalized sessions focused on key safety maneuvers: braking, speed control, operation on downhill slopes, and proper use of the engine brake.</span></p>
<p><span dir="auto">The company </span><strong><span dir="auto">certifies its operators once a year</span></strong><span dir="auto"> , which represents about </span><strong><span dir="auto">1,500 trained operators annually</span></strong><span dir="auto"> .</span></p>
<p><span dir="auto">The simulator also offers evaluation tools. Each operational base tracks the operator&#8217;s subsequent performance based on this information.</span></p>
<p><span dir="auto">One of the most recurring issues during training sessions is speeding. Although the company&#8217;s vehicles are regulated to 80 kilometers per hour (km/h), the manager emphasized that the goal is for drivers to understand why maintaining lower speeds is safer.</span></p>
<p><span dir="auto">At the close of the session, Ávila reiterated that the commitment to simulation technology aims </span><strong><span dir="auto">to train operators who respond technically, not intuitively, to adverse conditions</span></strong><span dir="auto"> .</span></p>
<blockquote><p><span dir="auto">“The reason we invest in training is because we believe in discipline, effort, and perseverance. We want them to face difficult situations in a safe environment so that, when they reach the real world, they can make decisions based on skills they have already developed,” he emphasized.</span></p></blockquote>
<p><span dir="auto">Comment and follow us on X:  </span><a href="https://x.com/karinaquintero"><span dir="auto">@karinaquintero</span></a><span dir="auto"> /  </span><a href="https://twitter.com/GrupoT21"><span dir="auto">@GrupoT21</span></a></p>
<p>El cargo <a href="https://t21.us/coca-cola-femsa-uses-simulators-to-train-its-operators-in-road-safety/">Coca-Cola FEMSA uses simulators to train its operators in road safety</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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		<title>Coca-Cola FEMSA reports bubbly revenue in 3Q25</title>
		<link>https://t21.us/coca-cola-femsa-reports-bubbly-revenue-in-3q25/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Fri, 24 Oct 2025 23:56:16 +0000</pubDate>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[3Q25 RESULTS]]></category>
		<category><![CDATA[BMV]]></category>
		<category><![CDATA[Coca-Cola FEMSA]]></category>
		<category><![CDATA[EBITDA]]></category>
		<category><![CDATA[GROSS PROFIT]]></category>
		<category><![CDATA[INCOME]]></category>
		<category><![CDATA[MEXICAN STOCK EXCHANGE]]></category>
		<guid isPermaLink="false">https://t21.us/?p=631348</guid>

					<description><![CDATA[<p>During the third quarter of 2025 (3Q25), Coca-Cola FEMSA obtained revenues of 71,884 million pesos (mdp) , which represented an increase of 3.3% compared to the same period in 2024, when its revenues totaled 69,601 million pesos. This increase was primarily driven by &#8220;our revenue management initiatives, partially offset by a slight decrease in volume, promotional activity, [&#8230;]</p>
<p>El cargo <a href="https://t21.us/coca-cola-femsa-reports-bubbly-revenue-in-3q25/">Coca-Cola FEMSA reports bubbly revenue in 3Q25</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2025/10/COCAFEMSA.jpg" /></p>
<p><strong><span dir="auto">During the third quarter of 2025 (3Q25), </span><a href="https://coca-colafemsa.com/"><span dir="auto">Coca-Cola FEMSA</span></a><span dir="auto"> obtained revenues of 71,884 million pesos (mdp)</span></strong><span dir="auto"> , which represented an increase of 3.3% compared to the same period in 2024, when its revenues totaled 69,601 million pesos.</span></p>
<blockquote><p><span dir="auto">This increase was primarily driven by &#8220;our revenue management initiatives, partially offset by a slight decrease in volume, promotional activity, and unfavorable currency translation effects, primarily due to the depreciation of the Argentine peso and most of our operating currencies in Central America to Mexican pesos,&#8221; the company explained.</span></p></blockquote>
<p><span dir="auto">According to its earnings report, submitted to the </span><a href="https://www.bmv.com.mx/"><span dir="auto">Mexican Stock Exchange (BMV)</span></a><span dir="auto"> , its </span><strong><span dir="auto">gross profit</span></strong><span dir="auto"> was 32.391 billion pesos in 3Q25, an increase of 0.9% compared to the same period last year.</span></p>
<p><span dir="auto">Regarding </span><strong><span dir="auto">operating income</span></strong><span dir="auto"> , Coca-Cola FEMSA showed a good performance during the period, reaching 10,291 million pesos compared to 9,638 million pesos in the third quarter of 2024 (3Q24), which represented an increase of 6.8 percent.</span></p>
<p><span dir="auto">In 3Q25, its </span><strong><span dir="auto">operating cash flow (EBITDA)</span></strong><span dir="auto"> was 14.449 billion pesos, an increase of 3.2% compared to the same period in 2024.</span></p>
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<p><span dir="auto">Despite the positive results for the period, </span><strong><span dir="auto">the bottler recorded a 0.6% reduction in volume to 1.035 billion unit cases</span></strong><span dir="auto"> , mainly due to &#8220;decreases in volume in Mexico and Panama, which were partially offset by volume growth in Brazil, Colombia, Argentina, Guatemala, Costa Rica and Nicaragua.&#8221;</span></p>
<blockquote><p><span dir="auto">“During the third quarter, we achieved a gradual improvement in our results despite facing a challenging environment. Sales volume declined slightly, driven primarily by Mexico, where we are navigating a slowing macroeconomic environment, which is translating into lower consumption,” explained Ian Craig, CEO of Coca-Cola FEMSA.</span></p></blockquote>
<h4><strong><span dir="auto">Accumulated and performance in Latin America</span></strong></h4>
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<div class="teads-ui-components-label"><span dir="auto">Regarding </span><strong><span dir="auto">consolidated results for the first nine months of 2025</span></strong><span dir="auto"> , the company noted that its volume decreased 2.8% to 3,056.8 million unit cases.</span></div>
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<p><span dir="auto">Revenue increased 5% to 213.98 billion pesos, while gross profit increased 4.3% to 96.85 billion pesos. Meanwhile, operating profit also grew year-to-date, reaching 29.234 billion pesos, a 4.3% increase compared to the same period in 2024.</span></p>
<p><span dir="auto">EBITDA was 40.939 billion pesos, an increase of 2.2% over the first nine months of 2024.</span></p>
<p><span dir="auto">Regarding the results of its </span><strong><span dir="auto">Mexico and Central America division (Mexico, Guatemala, Costa Rica, Panama and Nicaragua)</span></strong><span dir="auto"> , Coca-Cola FEMSA stated that during the 3Q25 its revenues decreased 0.2% at an annual rate, while its gross profit fell 2.6 percent.</span></p>
<p><span dir="auto">In its </span><strong><span dir="auto">South American division (Brazil, Argentina, Colombia and Uruguay)</span></strong><span dir="auto"> , the company noted that its revenue increased 8.7%, and its gross profit grew 7.2% in the period.</span></p>
<blockquote><p><span dir="auto">“Looking beyond this year, we will leverage Coca-Cola FEMSA&#8217;s ability to adapt to challenging operating conditions, including the impact of the increased beverage tax in Mexico,” Ian Craig emphasized.</span></p></blockquote>
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<p><span dir="auto">Comment and follow us on X:  </span><a href="https://twitter.com/GrupoT21"><span dir="auto">@GrupoT21</span></a></p>
<p>El cargo <a href="https://t21.us/coca-cola-femsa-reports-bubbly-revenue-in-3q25/">Coca-Cola FEMSA reports bubbly revenue in 3Q25</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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		<title>Technology as an ally in road safety</title>
		<link>https://t21.us/technology-as-an-ally-in-road-safety/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Thu, 28 Aug 2025 23:12:23 +0000</pubDate>
				<category><![CDATA[FEATURED]]></category>
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		<category><![CDATA[artificial intelligence]]></category>
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		<category><![CDATA[Coca-Cola FEMSA]]></category>
		<category><![CDATA[Daimler Truck México]]></category>
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		<category><![CDATA[International]]></category>
		<category><![CDATA[Isuzu]]></category>
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		<category><![CDATA[Motum]]></category>
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		<guid isPermaLink="false">https://t21.us/?p=630096</guid>

					<description><![CDATA[<p>SAN JUAN DEL RÍO, QRO.– On Mexican roads, safety no longer depends solely on the operator. In recent years, technology has become a silent co-pilot that alerts, corrects and predicts risks before they occur, as explained by transporters, suppliers and manufacturers during the 9th National Road Safety Congress of the National Association of Private Transportation (ANTP) , when presenting the innovations [&#8230;]</p>
<p>El cargo <a href="https://t21.us/technology-as-an-ally-in-road-safety/">Technology as an ally in road safety</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2025/08/ANTP-TECNOLOGIA.jpg" /></p>
<p><span dir="auto">SAN JUAN DEL RÍO, QRO.– On Mexican roads, safety no longer depends solely on the operator. In recent years, </span><strong><span dir="auto">technology</span></strong><span dir="auto"> has become a silent co-pilot that alerts, corrects and predicts risks before they occur, as explained by transporters, suppliers and manufacturers during the </span><strong><span dir="auto">9th National Road Safety Congress</span></strong><span dir="auto"> of the </span><a href="https://www.antp.org.mx/"><span dir="auto">National Association of Private Transportation (ANTP)</span></a><span dir="auto"> , when presenting the innovations that today transform the operation of cargo transportation.</span></p>
<p><span dir="auto">Ninety percent of </span><strong><span dir="auto">accidents</span></strong><span dir="auto"> are related to human error. Therefore, </span><a href="https://www.transportesazteca.com.mx/"><span dir="auto">Transportes Azteca</span></a><span dir="auto"> relies on artificial intelligence-based systems that detect distractions, fatigue, or lane departures, in addition to automated transmissions that reduce the driver&#8217;s decision-making burden, explained Aldo Daniel Osuna, representing Transportes Azteca.</span></p>
<blockquote><p><span dir="auto">“Every technological advance is an opportunity to save a life,” Osuna said.</span></p></blockquote>
<p><span dir="auto">Along the same lines, </span><a href="https://www.canva.com/"><span dir="auto">Coca-Cola FEMSA</span></a><span dir="auto"> explained how the </span><strong><span dir="auto">use of simulators and indoor and outdoor cameras</span></strong><span dir="auto"> has strengthened the training of its personnel.</span></p>
<p><span dir="auto">&#8220;The operator is the central axis, which is why we look for tools that make their work easier and safer,&#8221; said Sebastián Cerón, Primary Processes and Distribution Manager, highlighting that the company&#8217;s strategy combines trained talent, </span><strong><span dir="auto">digitalization, and technological support</span></strong><span dir="auto"> .</span></p>
<p><strong><span dir="auto">The innovation</span></strong><span dir="auto"> contribution came from </span><a href="https://www.tecnomotum.com.mx/"><span dir="auto">Motum</span></a><span dir="auto"> , which develops integrated solutions for fatigue monitoring, fuel management, safety alerts, and even laboratory-tested engine shutdowns.</span></p>
<blockquote><p><span dir="auto">&#8220;The key is for artificial intelligence to help make decisions in real time and for everything to be integrated into a single ecosystem,&#8221; emphasized Carlos Cota, VP of Revenue at TecnoMotum, underscoring the need for these tools to respond to the reality of Mexican roads.</span></p></blockquote>
<p><span dir="auto">For its part, </span><a href="https://kenworth.com.mx/"><span dir="auto">Kenworth</span></a><span dir="auto"> has made it clear that safety is one of its design pillars. Its models include advanced driver assistance systems (ADAS) such as adaptive cruise control, collision mitigation, and digital rearview cameras.</span></p>
<blockquote><p><span dir="auto">&#8220;Our commitment is to ensure that operators understand and make the most of these technologies,&#8221; said Gerardo Vega, the company&#8217;s Product Planner.</span></p></blockquote>
<p><a href="https://daimler.com.mx/es-mx/"><span dir="auto">Daimler Truck Mexico</span></a><span dir="auto"> demonstrated the potential of artificial intelligence to simplify processes for operators and monitors.</span></p>
<p><span dir="auto">“AI doesn’t replace humans, it empowers them to make better decisions and prevent accidents,” said Itzel Alpízar, manager of Connectivity and Electric Mobility Strategy at Daimler Truck Mexico, when presenting the Detroit Assurance 5.0 suite, integrated into </span><a href="https://freightliner.com.mx/"><span dir="auto">Freightliner</span></a><span dir="auto"> tractor trucks and capable of detecting fatigue, issuing intelligent alerts and centralizing critical information.</span></p>
<p><span dir="auto">At </span><a href="https://vwcamionesybuses.com.mx/"><span dir="auto">Volkswagen Truck &amp; Bus</span></a><span dir="auto"> , product engineer Jaime Cano emphasized that artificial intelligence is no longer a science fiction dream, but a reality. He said the brand&#8217;s vehicles integrate traffic sign detection, hill start assist, blind spot radars, and automatic speed adjustment systems.</span></p>
<p><span dir="auto">In addition, the company is advancing autonomous transportation projects in Europe that set the tone for the future, according to Cano.</span></p>
<p><a href="https://www.isuzumex.com.mx/"><span dir="auto">Isuzu Mexico</span></a><span dir="auto"> &#8216;s turn was marked by the presentation of its new cabin, designed with ergonomic and safety in mind. Its innovations included impact absorption systems, speed alarms, and a rearview camera.</span></p>
<blockquote><p><span dir="auto">&#8220;We want every trip to be safe and comfortable, because the operator spends a large part of his or her life in the truck,&#8221; said Víctor Flores, Isuzu Product Planning Manager.</span></p></blockquote>
<p><span dir="auto">Finally, </span><a href="https://mexico.internationaltrucks.com/"><span dir="auto">International</span></a><span dir="auto"> emphasized </span><strong><span dir="auto">preventive and reactive safety</span></strong><span dir="auto"> : from tire pressure monitoring to anticipate failures to systems that allow for automatic response to an incident.</span></p>
<blockquote><p><span dir="auto">&#8220;Prevention is key to avoiding road risks,&#8221; said Marcel do Prado, Business Support Director of International Mexico.</span></p></blockquote>
<p><span dir="auto">The common thread running through all the presentations was the premise that road safety is no longer limited to training operators or improving infrastructure. Today, technology—from sensors, cameras, and artificial intelligence—is positioned as an </span><strong><span dir="auto">indispensable ally in protecting lives</span></strong><span dir="auto"> and addressing the challenges of Mexican roads.</span></p>
<p><span dir="auto">Comment and follow us on X:  </span><a href="https://x.com/karinaquintero"><span dir="auto">@karinaquintero</span></a><span dir="auto">  /  </span><a href="https://twitter.com/GrupoT21"><span dir="auto">@GrupoT21</span></a></p>
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<p>El cargo <a href="https://t21.us/technology-as-an-ally-in-road-safety/">Technology as an ally in road safety</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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		<title>When there is no rest, the road takes its toll</title>
		<link>https://t21.us/when-there-is-no-rest-the-road-takes-its-toll/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Wed, 27 Aug 2025 22:52:43 +0000</pubDate>
				<category><![CDATA[FEATURED]]></category>
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		<category><![CDATA[DRIVING HOURS]]></category>
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		<category><![CDATA[TMS]]></category>
		<guid isPermaLink="false">https://t21.us/?p=630068</guid>

					<description><![CDATA[<p>SAN JUAN DEL RÍO, QRO.- Rest has stopped being a luxury and has become a safety factor, as Raúl Monroy, general director of Transportes Monroy Schiavon (TMS) , made clear , acknowledging that the origin of many of the industry&#8217;s problems lies in the lack of rest for operators. Being sleepy or sleeping inadequately , he warned, not only deteriorates health, it [&#8230;]</p>
<p>El cargo <a href="https://t21.us/when-there-is-no-rest-the-road-takes-its-toll/">When there is no rest, the road takes its toll</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2025/08/ANTP-S.jpg" /></p>
<p><span dir="auto">SAN JUAN DEL RÍO, QRO.- </span><strong><span dir="auto">Rest</span></strong><span dir="auto"> has stopped being a luxury and has become a </span><strong><span dir="auto">safety factor, as Raúl Monroy, general director of </span></strong><a href="https://tms.com.mx:8080/"><span dir="auto">Transportes Monroy Schiavon (TMS)</span></a><span dir="auto"> , made clear , acknowledging that the origin of many of the industry&#8217;s problems lies in the lack of rest for operators.</span></p>
<p><strong><span dir="auto">Being sleepy or sleeping inadequately</span></strong><span dir="auto"> , he warned, not only deteriorates health, it also opens the door to harmful practices such as substance use to stay awake.</span></p>
<blockquote><p><span dir="auto">“We have a sick industry, unfortunately,” said Monroy during the </span><strong><span dir="auto">9th National Road Safety Congress</span></strong><span dir="auto"> , organized by the  </span><a href="https://www.antp.org.mx/"><span dir="auto">National Association of Private Transportation (ANTP)</span></a><span dir="auto"> .</span></p></blockquote>
<p><span dir="auto">He explained that, to avoid situations resulting from operator </span><strong><span dir="auto">sleep deprivation</span></strong><span dir="auto"> , TMS has restricted unnecessary nighttime trips by more than 85%, in addition to relying on technology to stop operators in time and give them a chance to sleep.</span></p>
<p><span dir="auto">The magnitude of the problem became evident when recalling that in 2024, 374,949 traffic accidents were recorded in urban and suburban areas, with a balance of 4,666 fatalities and 85,985 injured people, according to data presented by Marcelo Casillas, moderator of the panel and representative of </span><a href="https://www.lacorona.com.mx/"><span dir="auto">La Corona Soap Factory</span></a><span dir="auto"> .</span></p>
<p><span dir="auto">He said that more than 70% of these accidents are directly linked to the operator&#8217;s condition, primarily due to fatigue.</span></p>
<p><span dir="auto">Regarding the medical perspective on this issue, Lizbeth Garduño Estrada, Primary Distribution Health and Wellness Coordinator at </span><a href="https://coca-colafemsa.com/"><span dir="auto">Coca-Cola FEMSA</span></a><span dir="auto"> , noted that the circadian cycle (a natural process that influences sleep) should be the basis for any travel planning.</span></p>
<p><span dir="auto">Based on his experience, he emphasized that </span><strong><span dir="auto">interrupting nighttime rest</span></strong><span dir="auto"> has immediate effects on operators&#8217; alertness and reaction time. To prevent risks, Coca-Cola FEMSA implements cognitive fatigue tests (PBT), similar to those used on Formula 1 drivers, capable of measuring reaction times and determining whether an operator is fit to operate.</span></p>
<p><span dir="auto">With these protocols, the company estimates a 25% to 35% reduction in workplace and road accidents. &#8220;Today we monitor the truck with GPS, but what about the person?&#8221; he asked.</span></p>
<p><span dir="auto">Technology was the central theme of Claudia Sánchez, Account Executive at <a href="https://www.samsara.com/mx/pages/gps-tracking?utm_source=google&amp;utm_campaign=gps_tracking_mx&amp;utm_medium=search&amp;utm_content=b&amp;utm_term=monitoreo+gps+de+vehiculos&amp;utm_ext_ad_id=kwd-297494496441&amp;utm_ext_adset_id=72288526252&amp;utm_ext_campaign_id=1711181650&amp;utm_network=g&amp;utm_device=c&amp;utm_creative=656164484550&amp;utm_extensionid=&amp;gad_source=1&amp;gad_campaignid=1711181650&amp;gbraid=0AAAAAC3TVJIWKC2FTalzzL8lX2WMmRqhu&amp;gclid=CjwKCAjwtrXFBhBiEiwAEKen11PzVeY-4AQ1iybjeJjvN1VikLeH0usoxl_Njx8DaGSQufq48kVZQhoC6toQAvD_BwE">Samsara , who emphasized that her role is not just to monitor, but to support. &#8220;Operators are heroes without capes who risk their </a></span><strong><span dir="auto">lives</span></strong><span dir="auto"> every day to keep us on the table,&#8221; she stated.</span></p>
<p><span dir="auto">From this perspective, Samsara seeks to provide real-time visibility into what&#8217;s happening behind the wheel: driving time, signs of fatigue, lane departures, or alerts that enable immediate decision-making.</span></p>
<p><span dir="auto">The goal, he explained, is to reduce the administrative burden, structure more effective training, and, above all, ensure operators feel supported by tools that protect their safety and that of their families.</span></p>
<p><span dir="auto">The debate made it clear that </span><strong><span dir="auto">Standard 087</span></strong><span dir="auto"> (NOM-087-SCT-2-2017, which regulates the hours of service and rest for federal truck drivers in Mexico) is just the starting point.</span></p>
<p><span dir="auto">Raúl Monroy acknowledged that compliance also depends on customers and merchandise owners, who must respect loading and unloading schedules so as not to put undue pressure on operators.</span></p>
<blockquote><p><span dir="auto">&#8220;This isn&#8217;t just an industrial issue; it&#8217;s a social issue. The more operators are aware of road safety, the safer our families&#8217; transportation will be,&#8221; he emphasized.</span></p></blockquote>
<p><span dir="auto">For her part, Lizbeth Garduño stated that self-care and medical empathy are key to breaking the monotony and detecting problems early, from addictions to chronic conditions.</span></p>
<blockquote><p><span dir="auto">&#8220;If an operator has a financial or family problem behind the wheel, it also affects their performance,&#8221; he noted.</span></p></blockquote>
<p><span dir="auto">Claudia Sánchez emphasized that technology can be the bridge that connects all actors in the chain—doctors, businesses, and transporters—to design </span><strong><span dir="auto">safe travel plans</span></strong><span dir="auto"> , reduce risks, and improve the quality of life for those who travel the country&#8217;s roads.</span></p>
<p><span dir="auto">The panel concluded with a consensus: integrating health, transportation, and technology is not optional; it&#8217;s the only way for operators to operate safely, and for compliance with operating hours to translate into fewer accidents and more safe lives on the road.</span></p>
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<p>El cargo <a href="https://t21.us/when-there-is-no-rest-the-road-takes-its-toll/">When there is no rest, the road takes its toll</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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