GUADALAJARA, JAL.- Within the framework of Expo Transporte ANPACT 2025 , Daimler Truck Mexico officially presented the fifth generation Freightliner Cascadia , a model that represents the latest technological and efficiency evolution of the brand.

The presentation was led by Marcela Barreiro , president and CEO of Daimler Truck Mexico, accompanied by collaborators from the Saltillo and Santiago plants , as well as representatives from the distributor network and REMAN , the division in charge of remanufacturing components.

“It is our history that has shaped this cutting edge, this technology, and the advancement of our products. I am sure that as soon as you try it, you will love it, because behind each unit there is a dedicated operator and a team working to make everything run smoothly,” said Barreiro , presenting the new Cascadia.

Aerodynamic redesign and greater efficiency

The fifth-generation Cascadia features a complete redesign of the hood, grille, and headlights, elements that, according to Barreiro, were optimized after “many hours of engineering and wind tunnel testing.” These structural improvements achieve fuel efficiency of up to 2.9% , with a cumulative improvement of 35% compared to previous models , the result of years of development and continuous testing.

According to Jorge Vargas , Director of Market Development and Product Portfolio at Daimler Truck Mexico , the new model is equipped with a Detroit Diesel DD13 engine with GHG24 technology , whose pairing with the DT12 transmission facilitates operation and improves the profitability of the unit.

Barreiro added that this configuration offers a more comfortable ride for the operator and a more competitive total cost of ownership.

“We’ve worked on the hood, creating a more aerodynamic redesign, a wider grille, and LED headlights that improve driver performance. All of this translates into greater profitability for our customers,” the executive explained.

Security, connectivity and technology

The new Cascadia comes standard with the Detroit Assurance system , which integrates driver assistance features, and the Freightliner Link platform , offering real-time connectivity and monitoring. It also includes the Driver Coach tool , designed to improve driving habits and reduce fuel consumption.

“We are talking about a vehicle totally focused on efficiency, safety and connectivity,” he pointed out.

The new Cascadia is manufactured in Mexico , primarily at the Saltillo plant , with support from the Santiago Tianguistenco complex . Barreiro emphasized that it is a collaborative effort between the engineering teams, plant employees, and customers, whose feedback was incorporated into the final design.

“It has been a collaborative effort from our engineers and field staff, working with our customers and our dealer network to ensure this vehicle delivers the best performance,” the executive stated.

The fifth-generation Freightliner Cascadia is positioned as the new benchmark in Daimler Truck Mexico’s portfolio. Innovations in design, aerodynamics, telemetry, and ergonomics solidify its role as the brand’s flagship vehicle in the heavy-duty segment.

Barreiro highlighted that the engineers worked on a simplified architecture that facilitates maintenance and improves after-sales service, with the purpose of reducing operational complexity and standardizing customer fleets .

“It is a fully technological vehicle and we know it will be a turning point for our product portfolio,” he stated.

The launch of the new Cascadia seeks to contribute to Daimler Truck Mexico’s strategy of promoting solutions that combine productivity, connectivity and safety, while maintaining the national manufacturing hallmark and the commitment to innovation that characterizes the brand, explained company representatives.

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GUADALAJARA, JAL.- Within the framework of Expo Transporte ANPACT 2025 , Daimler Truck Mexico presented the pillars guiding its development strategy, including efficiency, technology, and customer service, according to Marcela Barreiro , its president and CEO.

Under a comprehensive approach that unites product, service, and financing, the company showcased the progress of its divisions and its commitment to the professionalization of transportation

The meeting was led by Marcela Barreiro , Carlos García Amandi , General Director and Vice President of Sales and Marketing at Daimler Truck Financial Services Mexico ; and Holger Dürrfeld , CEO of Mercedes-Benz Buses , and Till Oberwörder, CEO of Daimler Buses .

Barreiro highlighted that Daimler ‘s presentation at this edition of Expo Transporte ANPACT 2025 seeks to reflect the brand’s evolution, from its origins to the technology that distinguishes it today.

“Behind each unit there is a story: a committed operator, an entrepreneur who is committed to profitability, and a team that works to make everything run smoothly. That evolution is what drives us,” said Barreiro .

She emphasized that the ” Cascadia” (the brand’s model) is currently the most efficient tractor-trailer on the market, “made in Mexico and with the quality that distinguishes our plants in Saltillo and Santiago,” she said

During his message, he recalled that the brand obtained the ” Made in Mexico” distinction, a recognition that supports the quality of its national manufacturing and its commitment to the country’s industry.

Specialized Financing for Transportation

In his remarks, Carlos García Amandi shared the evolution of Daimler Truck Financial Services Mexico , which has been in the country for more than 30 years and since 2023 has focused exclusively on the heavy vehicle market

“Today we continue to support our customers and distributors with tailored financing, aligned with the evolution of the business,” he commented.

He explained that the finance company restructured its operations under the North American model to improve processes and offer more efficient service. In that context, he announced the opening of the North America Service Center , which will operate from Mexico to serve customers in the United States and Canada

“This center represents a vote of confidence in Mexican talent and in our ability to operate with international standards,” García Amandi noted.

Mercedes-Benz Buses: Innovation and Sustainability

At the event, Till Oberwörder, CEO of Daimler Buses, emphasized that for the electrification of transportation in Mexico to occur, three important factors are necessary: ​​regulations from the authorities, operating companies that must have the same objectives, and the availability of infrastructure.

“It’s like a mathematical formula: if any of these variables is multiplied by zero, the result is zero. If one is not aligned, electrification cannot be achieved,” he explained.

He added that the transformation of passenger transportation is going through a decisive stage driven by urbanization, sustainability, and the recovery of the long-distance segment.

He stressed that these three trends define what he considers “ the decade of the bus ,” a stage in which mass mobility must respond with cleaner, more efficient, and more accessible solutions

“The bus has been, is, and will continue to be the most efficient, ecological, and sustainable means of transport,” he stated.

The executive pointed out that the brand’s global strategy is progressing toward the gradual electrification of all segments, from urban to long-distance.

In Europe, he explained, up to 50% of recent sales already correspond to electric buses, and the next step will be to extend this technology to intercity and tourist vehicles.

However, he acknowledged that by 2030 the main challenge will not be the technology, but the charging infrastructure: the availability and distribution of energy that allows large units to be charged on long journeys.

“The question will be whether there will be sufficient infrastructure to support the operation of long-distance electric vehicles,” he warned.

For his part, Holger Dürrfeld , CEO of Mercedes-Benz Buses , noted that the company is celebrating 27 years in business and has developed products that promote electromobility and efficiency

Dürrfeld commented that the brand’s work goes beyond simply delivering a unit. With programs like Service Plus , Mercedes-Benz Buses provides preventive and corrective maintenance, as well as remote assistance. He also emphasized that tools like Bus Connection offer real-time monitoring, maintenance alerts, and performance analysis, which allows for reduced costs and increased unit availability.

“We want the buses on the road, not in the workshop,” he commented

The plant in García, Nuevo León , was also mentioned as an example of sustainable operation: it recycles 98% of the water used , operates with solar panels , and promotes a diverse and inclusive work environment.

“Mobility begins with people,” said Dürrfeld, referring to the company’s talent training and development programs.

A shared vision for the future

In closing, the brand leaders reiterated their environmental commitment focused on cleaner manufacturing processes and the promotion of more sustainable energy for transportation.

Barreiro highlighted the collaborative work with chambers of commerce and authorities to guarantee the availability of ultra-low sulfur diesel , necessary for the new generation of engines.

“Every player in the transportation chain has a responsibility in building a more sustainable future. At Daimler Truck Mexico, we work to ensure that profitability, efficiency, and caring for the planet go hand in hand,” concluded Barreiro

With a strategy based on product, service, and financing , and the active participation of Mercedes-Benz Buses representatives , they also explained a shared vision focused on innovation, safety, and sustainability in transportation in Mexico.

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With 30 years of presence in the motor transport market, UTTSA has focused on a service strategy and having a modern fleet , as strategies to advance in the market.

Originally from the western part of the country, Tamazula, Jalisco, has specialized in the movement of perishable product cargo and refrigerated containers, for which they have modern equipment and technology that supports their operations.

“We are incorporating Freightliner Cascadia with Euro V engines, with the goal of achieving greater uptime and for this to boost our productivity, since when handling perishable products we require high efficiency, which we are achieving with these units and with the support of Jiménez Autocamiones , with which we have the support to boost our productivity,” they shared from UTTSA.

In this way, UTTSA received its first 15 Freightliner Cascadia units , with which they are exploring new alternatives for technology and efficiency in the industry.

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With an area of ​​seven thousand square meters (m²) , Velocity , authorized distributor of Freightliner and Mercedes-Benz Buses , opened a new point of sale in Mazatlán, Sinaloa, thus strengthening its presence in one of the most dynamic logistics areas of Mexico.

“At Daimler Truck, our priority is to provide the best experience to our customers. The opening of this branch in collaboration with Velocity reinforces our commitment to excellence in service and attention. We continue to advance in our strategy to offer innovative transportation solutions and the strongest support in each region of Mexico,” said Marcela Barreiro , president and CEO of Daimler Truck Mexico.

The new facility is located in a key region for national and international trade, as Mazatlán has established itself as a strategic hub thanks to its land, sea and air connections.

According to a statement, its port is the fourth most visited in the Mexican Pacific and a nerve center for the distribution of goods at a global level.

This point of sale has a workshop with 20 service bays for cargo and passenger vehicles, a team of 30 trained collaborators, with specialized certifications, as well as a two-story spare parts warehouse , which ensures the availability of original parts.

“At Mercedes-Benz Buses, we value the solid distribution network that allows us to be closer to our customers. The opening of this new Velocity branch in Mazatlán is a key step to continue offering efficient and top-quality mobility solutions. We are confident that this investment will boost the growth of the sector and reaffirm our leadership in the transportation industry in Mexico,” said Alexandre Nogueira , CEO of Daimler Buses Mexico.

In addition, the new branch will offer a comprehensive portfolio that includes Freightliner’s most advanced models (FL360 CabOver, M2 and Cascadia) , as well as the full range of urban, suburban and intercity buses from Mercedes-Benz Autobuses.

“The opening of this new Velocity branch in Mazatlán strengthens our presence in a strategic location for national and international distribution. We congratulate the team for this great achievement and appreciate their dedication to offering first-class service,” said David Velázquez , CEO and president of Daimler Truck Financial Services .

For his part, Rodolfo Cabañas , director and CEO of Grupo Velocity, also celebrated the inauguration of the new branch.

“Velocity Vehicle Group is a global distributor of Daimler Truck with presence in the United States, Canada, Australia and Mexico. Through Velocity Mexico, we have the mission of keeping Mexico moving. Today we celebrate this inauguration and reaffirm our commitment to Daimler Truck, Daimler Truck Financial Services, our customers, collaborators, suppliers and the city of Mazatlán,” he stressed.

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MM Carga incorporated 29 Freightliner Cascadia tractor trucks , delivered by Difrenosa , configured with double-articulatedMarroking brand platforms .

“The goal of increasing the fleet is to meet the demand of our clients, which is why we must have a renewed and modern fleet that can meet the service standards of each of them,” said Mario Marroquín Cavazos, general manager of MM Carga.

With this addition of units, MM Carga reaches more than 200 tractor-trailers and under the platform movement configuration  seeks to serve various industries such as manufacturing, automotive, import/export, both in loose cargo and containerized cargo.

“To serve our markets, we have terminals in the ports of Altamira and Manzanillo, as well as yards in Pesquería, Nuevo León, and in the Bajío region, where the motor fleet and towing infrastructure is designed to strengthen our presence in these regions, always with quality and confidence,” said Marcela Marroquín, administrative director of MM Carga.

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