Kenworth is one of the most traditional companies in the freight transport industry, having begun its journey in 1959. Its development since the mid-20th century motivated several families to venture into the trucking business in various aspects, such as vehicle distribution .

One of them is the Martos family, when Alfredo Martos Martínez began distributing Kenworth vehicles in the center of the country in 1967, and which two years later would consolidate as Kenworth del Centro .

Colloquially it is said that there are those who are born among iron and diesel, that is the case of Carlos Alfredo Martos Padilla , third generation immersed in the distribution of Kenworth vehicles and now DAF .

Having the surname Martos, although it gave him the possibility of continuing the work of his grandfather, and of his father Alfredo Martos Gallegos, current president of Grupo BACE , controller of Kenworth del Centro and Kenworth del Bajío , was not a guarantee for his advancement in the company.

His growth within the company has been gradual, allowing him to become familiar with all areas and gain a better understanding of the business. Since the age of 20, he has held various positions, including one focused on selling specialized fleet services, which he combined with his academic training as an Electromechanical Engineer.

Carlos is aware that the transport business lies in the support and after-sales service it provides to customers, and that is why his career has been focused on those areas, where he gradually advanced in various fields, but always close to the transporters.

Spending time with Carlos at meetings with transport companies makes it clear that he is constantly growing in his market and strengthening his business relationships with his clients, where his knowledge of all service verticals allows him to make well-founded contributions.

Since 2022, he has been part of the Board of Directors of Grupo BACE, and as part of the family, he must maintain a strategic vision for the solid growth of the company and its consolidation in the region.

This comprehensive vision of the business led him to take over the general management of Kenworth DAF del Centro from October 2005 , and from that position he has strengthened the relationship with the carriers of the region, and has driven the changes in the division he heads to be aligned with the leadership objectives that they maintain in Grupo BACE.

This journey led to Carlos Martos being selected as a member of T21’s 2026 Young Leaders , a group that brings together professionals specializing in various sectors of transportation and logistics. Learn more about the other members of T21’s 21 Young Leaders by clicking here .

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El cargo Carlos Martos writes his story with tradition and commitment apareció primero en T21.