With almost 30 years in the market, Camionera del Centro (Cacesa)  has evolved to become a key pillar within the International distributor network in Mexico, according to Martín Amarante, its general and commercial director.

Since its founding in 1997, the company has faced changes in the industry , economic challenges and increasing competition , but has been able to adapt with vision and determination , as Amarante explained in an interview with T21.

Now, in a new chapter of its history, it implemented a business model that came into operation towards the end of 2024. This initiative, designed under International’s most recent standards , seeks to revolutionize the carrier experience, streamlining service and maintenance processes .

With a focus on reducing wait times and providing more efficient service, the agency in Aguascalientes was the first to integrate this business model into the International network at the corporate level.

For Cacesa, modernization is a necessity in a sector where efficiency defines profitability , as Amarante pointed out.

In addition, in order to continue its evolution and growth, the company is making significant investments to improve its infrastructure, consolidate its operational capacity and guarantee its clients specialized services.

This plan, which responds to the transformation of the transport industry, seeks to position Cacesa as an ally for companies that depend on their fleets.

“What we are looking for is to homogenize the end customer service experience anywhere in the country,” Amarante said.

Amarante stressed the need to offer consistent, quality service to carriers regardless of their location.

One of the pillars of this transformation is the strengthening of the spare parts inventory . With an investment of more than 80 million pesos , Cacesa consolidated its stock in different locations to ensure the availability of critical parts.

This strategy reduces vehicle downtime , optimizes the supply chain and reinforces the company’s commitment to the operational efficiency of its customers.

Despite the challenging outlook, the company has not lost sight of the challenges ahead. Economic uncertainty, the lack of specialized technicians and the high competitiveness of the sector represent obstacles that require agile and strategic solutions.

In particular, the shortage of technical talent, which prompted Cacesa to strengthen its staff training and retention programs .

 “Nowadays, when we live in such an interconnected and fast-paced world, we need to be resolute, with a sense of urgency to make things happen,” Amarante emphasized.

With a firm commitment to innovation, the company seeks to remain at the forefront of the transportation industry, backed by its membership in Grupo Amher.

Its business model , strategic investments and commitment to excellence position it as a key player in the sector. Furthermore, its ability to adapt and investment in efficient solutions will define its success in the coming years.

To achieve this, Cacesa relies on fundamental principles such as organisation, “ discipline and a sense of urgency ”, values ​​that, according to Amarante, “ are key to facing the challenges of the sector and ensuring sustained growth ”.

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El cargo Cacesa accelerates its growth with innovation and operational efficiency apareció primero en T21.

AGUASCALIENTES, AGS.- The new Camionera del Centro (Cacesa) agency of Grupo Amher, located in the capital of Aguascalientes, is the first to incorporate International ‘s new business model , where the focus is on offering a comprehensive solution to customers.

The agency is designed to respond to the demands of transport clients, but above all to get ahead, said Martín Amarante Zertuche, president of Grupo Amher, who described that with an investment of 50 million pesos in an area of ​​six thousand 200 square meters (m2)  “we are working intensively with the International team to be able to fulfill our promise of having a comprehensive solution for the needs of each client,” he said.

The Cacesa facility in Aguascalientes, which was relocated, is the first to incorporate this business model not only in Mexico but at a corporate level. “The focus is on work processes to achieve greater efficiencies for our clients,” said Martín Amarante Ibarra, general director of Cacesa.

The branch has 10 service bays, two of which are for corrective maintenance and the rest for preventive maintenance. One of the innovations of this facility and International’s service model is the control tower , from which the specific maintenance needs of the units can be identified, as well as the control of parts.

Rafael Alvarenga, president of International Latin America, described the business model that was presented on September 30, together with the new brand identity, as a transformation process that is aligned between distributors and the brand, to adjust the brand culture focused on mobility and customers, “to simplify the experience of each of our customers.”

This business model is based on working in branch workshops, which has a focus on having the units in service for the shortest possible time, said Alan Frizeiro, Vice President of Service Solutions, who asserted that this new scheme has the brand’s DNA of putting the customer at the center.

” The commitment is not just to provide a service in days, but in hours , to translate this into serving the units in the shortest possible time, which translates into profitability for the transporters,” said Frizeiro.

During the tour of the facilities, it was observed that based on the workflow of previously serving a unit in six hours, through the control tower this can be reduced to 2.5 hours.

In addition, the facility has spaces for operators who drive the units to rest, where in addition to the rest areas, there are showers in case they need to perform personal hygiene.

Regarding the spare parts stock , although the investment amount was not revealed, there is a system for repositioning parts, especially those with the highest turnover, in order to meet vehicle delivery times.

To align itself with this new mobility and service solutions strategy, the International network in the country has 290 advisors and more than 830 service bays. “In 2024/2025, the distributor network will be investing around 27 million dollars to provide the customer with the best sales and maintenance experience, in addition to updating the brand identity in our agencies,” said Alberto Ancona, president of the International distributor network.

For now, dealers who had renovated their facilities or expanded some of them are in the process of incorporating the new concept established by International, hence the investment that will be applied by this type of entrepreneurs.

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El cargo Cacesa Aguascalientes, First to Adopt International’s New Business Model apareció primero en T21.