Faced with a challenging supply chain landscape, where geopolitical tensions are putting increasing pressure on decision-makers, a KPMG study has highlighted that CEOs are increasingly less confident in the global economy.

According to the KPMG CEO Outlook 2024 , 72% of CEOs were optimistic about the economy, compared to 93% in the 2015 edition, the year the survey was first conducted.

The study also highlights that, given the complexities generated by various events around the world, as well as the variety of demands, 72% indicated that they feel pressured to maintain the prosperity of their business in the long term, above all they are concerned about the impact of supply chain interruptions and operational problems due to the growth of their businesses.

According to KPMG’s study, over the next three years, respondents’ top operational priorities will be advancing digitalization and connectivity across their business (18%), understanding and implementing generative artificial intelligence (AI) across the company and upskilling their workforce (13%); and executing ESG initiatives (13%).

In this sense, the survey also highlights that for CEOs technological innovation has also meant business disruption as one of the three main growth risks.

For this reason, 64% say they would invest in AI regardless of economic conditions, recognizing the need to take advantage of it for a challenging horizon, which does not mean a negative impact on the workforce , since 76% of managers indicated that this technology will not fundamentally reduce the number of jobs within their organizations, however, a certain adaptability is required in their staff.

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