Fleet management in Mexico is undergoing a profound transformation driven by the growth of transportation and logistics , the acceleration of e-commerce, and the need to operate with greater efficiency, visibility, and safety.

In this context, technology, particularly artificial intelligence (AI) and comprehensive digitalization , has become a key enabler for managing increasingly large and complex fleets.

According to Ernesto Cruz, Technology Director at Boxtires , the breaking point for many companies occurred after the COVID-19 pandemic, when the volume of vehicles and logistical demand exceeded the capabilities of a traditional administration.

“If you don’t implement technology, there comes a point when the size of the fleet exceeds any manual control. A vehicle is an asset with a life cycle that must be fully registered, documented, and monitored so that it truly fulfills the function for which it was acquired,” he explained in an interview.

Faced with this scenario, Boxtires opted for the development of its own platform , designed to comprehensively manage the vehicle assets of its clients.

However, Cruz explained that the growth in data volume, new cybersecurity risks, and asset diversification led them to redesign the platform from the ground up, incorporating AI and security from the source code.

“Today the platform is born with AI and security parameters integrated from the development stage. It’s not something that’s added later,” he noted.

Among the technologies used are advanced database and search engines , similar to those used by companies like Google or Amazon, as well as new query schemes based on artificial intelligence, in the style of generative platforms.

The benefit for customers translates into timely and real-time tracking of all procedures and services received by each vehicle, as well as the generation of a complete electronic file, which safeguards the entire history of the asset throughout its useful life.

“This is useful for both the client and our administrative, management and control desk areas,” he added.

Cybersecurity, one of the biggest challenges in the sector

One of the main challenges for technology adoption in fleet management is information security. Cruz acknowledged that handling sensitive data for large companies makes this sector a constant target for attacks.

“Cybersecurity is a huge challenge, not only for Boxtires, but for any company that handles third-party information. There are too many avenues of attack and too many actors involved,” he stated.

In this context, AI plays a central role. From filtering emails, documents, and messages, to verifying IP addresses and validating files entering or leaving the platform, AI makes it possible to detect risk patterns, malicious microcode, and anomalous behavior before they pose a threat.

According to Boxtires, the industry is evolving towards models based on operational efficiency, flexible acquisition schemes and comprehensive digitalization supported by telemetry, big data and artificial intelligence.

Ernesto Cruz predicted that fleet management will become increasingly linked to physical and digital security . With vehicles becoming more connected, equipped with GPS, cameras, and remote control systems, the challenge will be managing large volumes of data without compromising the integrity of operations.

“Transmitting and storing data to protect the operator and the vehicle is one of the great challenges of the future. Today we can already stop a vehicle, start it, or analyze entire routes; the challenge is to do it safely and efficiently,” he emphasized.

Comment and follow us on X: @jenna_GH_ / @GrupoT21

El cargo Technology, AI, and security are redefining fleet management in Mexico apareció primero en T21.

What began 10 years ago as a vision of how to transform tire management in Mexican fleets is now a consolidated company that manages more than 12,000 units and has become a benchmark in mobility and efficiency.

This is the path taken by Boxtires Fleet Management , a company that celebrated its 10th anniversary with an event that brought together customers, collaborators, and strategic allies.

The evening was more than a party: it was a recognition of an idea that, in the words of its CEO, Claudio Sánchez , was born from the need to put the customer at the center of a business model that had previously been limited to being an operating expense.

“I set out to perfect a model that existed on the market, but lacked the most important aspect: total customer satisfaction. Today, we manage thousands of units with satisfaction rates above 90% and historical annual growth of more than 30%,” Sánchez emphasized.

Boxtires has transformed a common resource like tires into the starting point of an efficient and safe ecosystem. Thanks to the integration of Artificial Intelligence (AI) , the company predicts tire wear, optimizes routes, and ensures fleet availability with operating levels between 80% and 90%, a figure that, in a fiercely competitive environment, becomes a key differentiator.

In a market marked by price volatility, tariffs, and the transition to new mobility technologies , Sánchez warned in an interview with T21 that the key lies in diversification.

“Not all electric, not all Chinese, not all diesel or gasoline. What we recommend to our clients is to diversify and, above all, leave the management of their fleets in the hands of experts,” he noted.

The phrase he frequently repeats is clear: “shoemaker, stick to your last .” For him, Boxtires’ strength lies in freeing companies from the burden of managing their units so they can focus on what they do best: production, distribution, and sales.

If the first 10 years were marked by growth and consolidation, the next decade looks set to be one of reinvention. Boxtires is already working on new business models that seek to stay ahead of industry changes and maintain its position in a market where, as Sánchez said, “only the titans play.”

The company not only celebrated the past, but also made it clear that its sights are set on the future.

“The next 10 years will witness even more profound revolutions in mobility. At Boxtires, we will be the catalyst that drives efficiency and safety in our country’s transportation,” Sánchez emphasized.

Comment and follow us on X:  @jenna_GH_  /  @GrupoT21

El cargo Boxtires, a decade revolutionizing fleet mobility in Mexico apareció primero en T21.