Ten years after laying the first stone, BMW Group Plant San Luis Potosí has ​​consolidated itself as one of the German automaker’s strategic operations globally and as a relevant link within the automotive chain in Mexico.

The story began in 2016 with the announcement of an investment in Villa de Reyes, San Luis Potosí, which aimed to transform the country into a production platform for premium vehicles destined for international markets. A decade later, the operation has accumulated investments of nearly two billion dollars and is preparing to enter a new phase marked by electromobility .

“Ten years ago, we began building a plant; today we see the impact of having built a community of talent, innovation, and collaboration that has contributed to the growth of San Luis Potosí and the strengthening of the Mexican automotive industry. The most important part of this story is not only the vehicles we produce, but the people who have made this project possible and the opportunities we have created together,” highlighted Klaus von Moltke, President and CEO of BMW Group Plant San Luis Potosí.

Since the start of operations in 2019, the plant has produced more than 550,000 vehicles for export, integrating into the BMW Group’s global manufacturing network and strengthening Mexico’s position within the global automotive industry.

Among the manufactured models, the BMW 3 Series stands out, as well as the M2 and the 2 Series Coupé, the latter two manufactured exclusively in Mexico and exported to customers all over the world, in addition to the BMW M2 Racing and the BMW M2 CS, limited production versions.

Currently, approximately 3,700 employees are part of the daily operation of the plant, and it has also generated around 32,000 jobs indirectly, through suppliers, specialized services, logistics, construction, commerce and other activities linked to the value chain.

The brand works with a network of suppliers that has more than 310 production sites in Mexico , which strengthens national supply chains under the principle of local production.

As part of its global electromobility strategy, the BMW Group announced in 2023 an €800 million investment in the production of electric vehicles and high-voltage batteries in Mexico . This investment is part of a long-term commitment that increases the automaker’s cumulative investment in the country and represents a 110,000-square-meter expansion of the plant’s operations.

“The next stage for BMW Group Plant San Luis Potosí will be marked by the expansion of its capabilities for integrating electric vehicles into our production line. This technological and organizational adaptation will allow us to further strengthen our team and optimize our processes in the face of an increasingly volatile environment. We are preparing the plant for the future, strengthening it and making it even more competitive in a constantly changing global environment,” emphasized Klaus von Moltke.

Starting in 2027, the plant will produce two models from the Neue Klasse platform, the BMW iX3 and the BMW i3, consolidating Mexico’s strategic role in the future of global mobility.

The plant’s evolution has been accompanied by a talent development strategy . More than 1,200 young people have participated in professional internship programs, and more than 570 apprentices have completed the Dual Vocational Training Program, inspired by the German model of technical training, with a 95 percent hiring rate.

“BMW Group’s vision has been to prepare new generations for an increasingly technological, digital, and electromobility-oriented industry. As a result, more than 110 Mexican employees have participated in international projects within BMW Group’s global network in countries such as Germany, Hungary, China, the United States, and South Africa,” the company emphasized.

Furthermore, during the last decade, BMW Group has promoted, among other actions, initiatives focused on education, community development, sports and culture , contributing to the well-being of more than 220,000 people in San Luis Potosí.

According to data from the municipality of Villa de Reyes, exports increased by 1,600% since BMW’s arrival. By November 2025, the municipality accounted for 42% of total exports and generated 30% of the state’s gross domestic product.

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BMW Group announced that, effective January 1, 2026, Klaus von Moltke will assume the position of president and CEO of its plant located in San Luis Potosí , succeeding Harald Gottsche, who has been in charge of that facility since December 2020

In a statement, the company announced that the arrival of Klaus von Moltke represents a new boost for the production of the BMW iX3, a model of the NEUE KLASSE platform , which will be manufactured in San Luis Potosí as part of its global electromobility strategy.

“At the BMW Group’s largest engine plant, I had the opportunity to supply the exceptional engines for the NEUE KLASSE. Now, I am extremely pleased to bring the NEUE KLASSE vehicles to the streets together with the extraordinary team at the San Luis Potosí plant. Despite the current challenging conditions, we will continue to write our company’s success story in the Americas,” emphasized Klaus von Moltke.

With more than 25 years of international experience, Klaus von Moltke is Senior Vice President for Engine Production at BMW AG and Director of the BMW Group plant in Steyr, Austria, and has held strategic positions in South Africa, the Netherlands and Germany.

The company highlighted that under Harald Gottsche’s leadership, production reached half a million units, and iconic models such as the BMW 2 Series Coupé and the BMW M2 were added to the lineup . Furthermore, the transition to the manufacture of electric vehicles and high-voltage batteries was accelerated, supported by an €800 million investment for expansion and the establishment of a Battery Module Production Center.

“It has been a privilege to lead an exceptional team in San Luis Potosí. Together we have achieved important milestones that position Mexico as a key player in the BMW Group’s global strategy,” said Gottsche.

BMW Group thanked Gottsche for his contribution and welcomed Klaus von Moltke.

“Both leaders guarantee the expansion of electromobility and will set the course for the future in the coming years,” said Milan Nedeljković, Member of the Board of Management of BMW AG responsible for Production.

With this change in leadership, the company reaffirms the strategic importance of its plant in San Luis Potosí , which has been operating since 2019. Supported by nearly 3,700 associates and utilizing cutting-edge technologies such as 3D printing, Artificial Intelligence, and collaborative robots, these facilities produce models for the global market, including the BMW 3 Series Sedan, the BMW 2 Series Coupé, and the BMW M2.

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In this context, Raúl Gamboa, Director of Logistics, Production Control and Plant Systems at the BMW Group , San Luis Potosí, shared how his company implements the use of artificial intelligence (AI),  a tool that allows them to anticipate changes in demand and manage the flow of materials .

“Digitization allows us to increase transparency and responsiveness in our supply chain,” said Gamboa.

He said that in recent years, BMW has implemented a “digital strategy” that includes AI for predictive analysis . These tools have made it possible to mitigate risks and increase efficiency.

Gamboa also explained that, in addition to technology, collaboration with suppliers and customers is essential for a smooth operation.

“We are focused on creating a culture of operational excellence within the plant, based on processes that support efficiency at every stage of production,” said the BMW representative.

Daryl Knight, commercial director of ProTrans , highlighted the need for accurate and reliable data at all stages of the supply chain.

“Increased visibility allows you to anticipate problems and make informed decisions to avoid additional costs and reduce risks,” Knight explained.

As an example, he explained that his company implements transportation management systems that integrate data from different sources , a strategy that allows them to improve capacity and optimize response times.

Additionally, Brandon Kennedy, global managing director, High-Tech & Industrials at Airspace, highlighted that digital transformation is a gradual process , especially in large companies or those with legacy systems.

“It’s not just a matter of upgrading systems, but of building bridges between older technologies and modern solutions,” Kennedy said.

Experts also agreed that one of the biggest challenges remains capacity constraints and a lack of talent specializing in digital technologies .

To mitigate this, Knight explained that ProTrans implements digital training tools for its staff , optimizing repetitive processes to free up its employees from operational tasks and focus them on higher-value activities.

They also commented that the automotive industry in Mexico is undergoing a period of accelerated transformation, driven by the need to adapt to a changing environment.

“This digitalisation process is a step towards greater agility and responsiveness in the industry, with benefits that extend throughout the entire value chain,” said Knight.

Panelists concluded that the adoption of digital technologies is necessary for operational efficiency and resilience to future disruptions.

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BMW Group has announced the opening of a new body stamping center at its plant in Spartanburg, South Carolina (United States), as part of a $200 million investment. This development coincides with the plant’s 30th anniversary celebration.

Milan Nedeljkovic, member of the Board of Management of BMW AG, highlighted the importance of this expansion for the company.

“After 30 years of successful production, we are expanding our commitment even further. By the end of 2026, production of all-electric Sports Activity Vehicles (SAVs) will begin here in Spartanburg, a new step to strengthen our global resilience,” Nedeljkovic highlighted.

The stamping center has technology capable of producing up to 10 thousand pieces per day . It includes a modern line of presses that use advanced techniques to optimize quality and efficiency in the production of body parts.

As part of its approach to sustainability , BMW has implemented an aluminum scrap recycling system and uses hydrogen fuel cell technology to power part of its logistics operation.

The company has also broken ground on a new battery assembly plant in Woodruff, South Carolina, which will supply electric vehicles produced in Spartanburg.

During the opening ceremony, the fourth-generation BMW X3 was also revealed to the public . This model is one of the company’s best sellers in the United States and worldwide.

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