Ten years after laying the first stone, BMW Group Plant San Luis Potosí has ​​consolidated itself as one of the German automaker’s strategic operations globally and as a relevant link within the automotive chain in Mexico.

The story began in 2016 with the announcement of an investment in Villa de Reyes, San Luis Potosí, which aimed to transform the country into a production platform for premium vehicles destined for international markets. A decade later, the operation has accumulated investments of nearly two billion dollars and is preparing to enter a new phase marked by electromobility .

“Ten years ago, we began building a plant; today we see the impact of having built a community of talent, innovation, and collaboration that has contributed to the growth of San Luis Potosí and the strengthening of the Mexican automotive industry. The most important part of this story is not only the vehicles we produce, but the people who have made this project possible and the opportunities we have created together,” highlighted Klaus von Moltke, President and CEO of BMW Group Plant San Luis Potosí.

Since the start of operations in 2019, the plant has produced more than 550,000 vehicles for export, integrating into the BMW Group’s global manufacturing network and strengthening Mexico’s position within the global automotive industry.

Among the manufactured models, the BMW 3 Series stands out, as well as the M2 and the 2 Series Coupé, the latter two manufactured exclusively in Mexico and exported to customers all over the world, in addition to the BMW M2 Racing and the BMW M2 CS, limited production versions.

Currently, approximately 3,700 employees are part of the daily operation of the plant, and it has also generated around 32,000 jobs indirectly, through suppliers, specialized services, logistics, construction, commerce and other activities linked to the value chain.

The brand works with a network of suppliers that has more than 310 production sites in Mexico , which strengthens national supply chains under the principle of local production.

As part of its global electromobility strategy, the BMW Group announced in 2023 an €800 million investment in the production of electric vehicles and high-voltage batteries in Mexico . This investment is part of a long-term commitment that increases the automaker’s cumulative investment in the country and represents a 110,000-square-meter expansion of the plant’s operations.

“The next stage for BMW Group Plant San Luis Potosí will be marked by the expansion of its capabilities for integrating electric vehicles into our production line. This technological and organizational adaptation will allow us to further strengthen our team and optimize our processes in the face of an increasingly volatile environment. We are preparing the plant for the future, strengthening it and making it even more competitive in a constantly changing global environment,” emphasized Klaus von Moltke.

Starting in 2027, the plant will produce two models from the Neue Klasse platform, the BMW iX3 and the BMW i3, consolidating Mexico’s strategic role in the future of global mobility.

The plant’s evolution has been accompanied by a talent development strategy . More than 1,200 young people have participated in professional internship programs, and more than 570 apprentices have completed the Dual Vocational Training Program, inspired by the German model of technical training, with a 95 percent hiring rate.

“BMW Group’s vision has been to prepare new generations for an increasingly technological, digital, and electromobility-oriented industry. As a result, more than 110 Mexican employees have participated in international projects within BMW Group’s global network in countries such as Germany, Hungary, China, the United States, and South Africa,” the company emphasized.

Furthermore, during the last decade, BMW Group has promoted, among other actions, initiatives focused on education, community development, sports and culture , contributing to the well-being of more than 220,000 people in San Luis Potosí.

According to data from the municipality of Villa de Reyes, exports increased by 1,600% since BMW’s arrival. By November 2025, the municipality accounted for 42% of total exports and generated 30% of the state’s gross domestic product.

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LEÓN, GTO.- The competitiveness of the automotive industry in North America increasingly depends on the ability of its logistics chains to respond to an environment marked by trade uncertainty, economic volatility and technological transformation, specialists agreed on the panel “The automotive logistics world championship is played in North America”.

Within the framework of the second edition of the  Road 2 Logistics Automotive 2026 of the  Industrial Cluster , representatives of the automotive and logistics sector pointed out that the region maintains structural advantages that position it as one of the main manufacturing hubs in the world .

“The United States, Mexico, and Canada are not separated by seas, which gives us a constructive advantage. We have highways, trains, and different means of transportation that allow us to move materials, cars, and finished products much more efficiently,” highlighted Roxana Castro, Transportation Control Manager at BMW Group ‘s San Luis Potosí Plant.

Anna Frank, Vice President of Purchasing at FORVIA Clarion Electronics America, believes that North America has a very favorable integration between logistics, manufacturing, and technological development, which allows it to be one of the most competitive regions in the world. However, she said that there are challenges in the supply chain , “especially connectivity, electrification, sustainability; all of that here we have the precondition to build a very resilient chain.”

In his presentation, Cornelius Goertz, director of PC&L and Aftermarket for Nexteer Automotive Mexico, pointed out that logistics has become the bridge that connects all the links involved in automotive production, from the supply of components to the final delivery of vehicles, and estimated that without this coordination, regional competitiveness would be impossible.

One of the central themes of the panel was the evolution of the just-in-time model , which continues to be fundamental to automotive manufacturing, although it now requires greater flexibility and resilience in the face of supply chain disruptions.

In that regard, Roxana Castro stated that flexibility has ceased to be a competitive advantage and has become an indispensable condition . She explained that companies can no longer focus solely on operational efficiency, but must guarantee the continuity of their operations in the face of any contingency. “We need efficiency, but without jeopardizing the entire supply chain.”

The panelists also emphasized that digital tools and algorithms allow for the analysis of variables that were impossible to manage a few years ago.

The conversation also touched on the role of smart inventories . Unlike traditional models based on static safety stocks, companies are increasingly using dynamic systems that adjust inventory levels according to component criticality, supply source, and market conditions.

“We really need smart inventories, because one component is no longer like another. If it comes from China, it’s different than if it comes from Taiwan, Japan, or any other Asian country. There are digital tools to anticipate and identify critical components, and based on that, we make the decision,” said Anna Frank.

The experts agreed that the strategic use of data allows for risk reduction without compromising efficiency . However, they cautioned that data quality remains a challenge, as decisions based on inaccurate data can impact the entire operation. “Data is key. It’s the most important element for ensuring an efficient supply chain, and therefore, smart inventory management,” Goertz emphasized.

Another key point of the discussion was the changing role of suppliers. The panelists emphasized that simply meeting delivery deadlines is no longer enough to be considered a strategic partner in the automotive industry.

Today, automakers are looking for suppliers that can react quickly to changes in volume, border closures, regulatory adjustments, or logistical disruptions. Adaptability has become as important a criterion as quality or cost.

“Ultimately, what we’re looking for from the supplier is the certainty that the production line will be able to continue normally. That even if there are road closures, changes in rates, or changes in volume, they have that flexibility,” Roxana Castro stated.

Participants emphasized that collaboration between manufacturers, logistics operators, carriers, and suppliers will be crucial to facing the challenges of the coming years.

One of the panel’s conclusions is that North America must strengthen regional integration, invest in logistics infrastructure, accelerate technological adoption, and develop specialized talent to maintain its global competitiveness.

It is worth remembering that in April 2026, exports of light vehicles manufactured in Mexico showed growth, totaling 286,317 units, which meant an increase of 11.4% compared to the same month of 2025, according to figures from the National Institute of Statistics and Geography (Inegi) .

Meanwhile, from January to April of this year, 1,081,948 vehicles were exported, a 4.6% increase compared to the same period last year.  The United States  was the main destination for light vehicle exports, accounting for 76% , or 821,984 units.  Canada followed  with 134,245 vehicles , representing 12.4% of exports. These figures reflect the importance of automotive integration in the North American region.

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At least 55 companies were trained and 20 companies accessed specialized consulting services to obtain international certifications as a result of a meeting that connected Mexican small and medium-sized enterprises (SMEs) with global automotive supply chains under the guidelines of the Mexico Plan .

This program is a model based on the demand of large companies in the automotive industry and was developed in collaboration with the Ministry of Economy (SE) and with the support of Nacional Financiera (Nafin) – Banco Nacional de Comercio Exterior (Bancomext) .

The meeting aimed to present the progress of the first generation of companies participating in this initiative, which is geared towards strengthening the national supply chain of the automotive sector .

“With the goal of fostering a stronger, more resilient and competitive supply network in Mexico and North America, the National Auto Parts Industry (INA) , in coordination with the International Finance Corporation (IFC) of the World Bank Group , participated in the Demo Day of the Supplier Development Program Plan Mexico-IFC-INA,” a statement said.

Vidal Llerenas Morales, Undersecretary of Industry and Commerce at the Ministry of Economy, emphasized that the auto parts industry is one of the sectors with the highest national content in Mexican manufacturing , a result of years of regional productive integration.

Therefore, he said, it is crucial to strengthen technical and financial support so that more Mexican companies can integrate into regional supply chains.

“The success we have had with this program encourages us to replicate it in other strategic sectors and contribute to greater shared prosperity in North America,” he emphasized.

Francisco González, CEO of INA, emphasized that strengthening local suppliers is a strategic priority for the Mexican economy and added that the automotive industry has consolidated itself as one of the central players in global manufacturing.

“We are the world’s fourth largest producer and exporter of auto parts, as well as the main supplier to the United States, with an industrial ecosystem that generates hundreds of thousands of jobs and plays a decisive role in regional trade,” he emphasized.

For her part, Sanaa Abouzaid, regional director for Mexico, Central America and the Dominican Republic at the IFC of the World Bank Group, stated that “this program turns the potential of Mexican SMEs into real business opportunities.”

“By closing technical, operational, and commercial gaps, we help more local companies integrate into global value chains , generate quality employment, and foster a more competitive automotive industry, contributing to the guidelines of the Mexico Plan. By the second half of 2026, the IFC will seek to integrate an additional 50 SMEs, benefiting more than 100 Mexican companies,” Sanaa Abouzaid pointed out.

According to figures from the INA, the auto parts sector in Mexico showed signs of resilience and recovery at the close of 2025, with a year-on-year growth of 3.24% in November, which translated into a production of nine billion 877 million dollars (mdd) .

Meanwhile, from January to November 2025, the national production of auto parts reached a value of 110,038 million dollars , which represented a contraction of 2.86% compared to the same period in 2024, in line with the slowdown observed in the United States automotive market.

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The upcoming review of the United States-Mexico-Canada Agreement (USMCA) will be a key process for the heavy vehicle industry, which sees this exercise as an opportunity to strengthen North American production integration, according to Alejandro Osorio, Director of Public Affairs and Communication at the National Association of Bus, Truck and Tractor-Trailer Manufacturers (ANPACT) .

From the sector’s perspective, the review of the trade agreement could clear up uncertainties and strengthen regional competitiveness, especially in an industry highly linked to supply chains and foreign trade .

“We anticipate that the review may be complex, but we also see opportunities to strengthen regional integration and consolidate competitiveness in North America,” Osorio said.

The organization indicated that the industry is preparing to participate in talks related to the trilateral trade agreement, which could begin in March, at a time marked by changes in trade policy and tensions in international trade.

According to Marcelo Ebrard, head of the Ministry of Economy (SE) , Mexico and the United States will begin a first round of bilateral talks on March 16th to review the USMCA, with the purpose of discussing the necessary measures to ensure that the benefits of the agreement accrue to both countries.

In that context, the sector considers it essential to preserve the trilateral nature of the agreement , noting that the USMCA has proven to be a key instrument for the region’s competitiveness.

“The treaty provides legal certainty and a framework for commercial operations to develop with free transit of goods, making the region more competitive,” Osorio explained.

The importance of the trade agreement is also reflected in the significance of the United States as an export destination for the Mexican heavy vehicle industry. In February 2026 alone, 7,849 units were exported , of which 7,015 went to the U.S. market , according to figures from ANPACT.

Furthermore, the industry sees opportunities to strengthen regional supply chains , attract investment, and develop suppliers at various levels within Mexico, from industrial components to technologies related to telematics.

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The Mexican automotive industry began 2026 with mixed signs: while light vehicle production registered a slight contraction in the first two months of the year, exports maintained moderate growth driven by demand from the US market.

According to the Administrative Registry of the Automotive Industry of Light Vehicles (RAIAVL) , in February 2026, 311,457 units were produced in the country, 1.80% less than in the same period last year.

The National Institute of Statistics and Geography (Inegi) indicated that in the accumulated period from January to February 2026 , the automotive plants installed in Mexico manufactured 625,774 light vehicles , which represented a negative variation of 0.58% compared to the same period in 2025.

The report also shows that the sector’s production structure continues to be dominated by light trucks (a category that includes SUVs and pickups) , which accounted for 80.4% of total production , while the remainder corresponded to automobiles.

Exports remain dynamic

Despite the slight drop in production, exports registered a positive performance at the start of the year.

During the first two months of 2026, Mexico exported 485,426 light vehicles , a figure that implied a growth of 1.36% compared to the same period in 2025, despite the annual rate drop of 4.45% that exports registered in February, with 247,945 vehicles.

The main destination for vehicles assembled in the country continues to be the United States , a market that accounted for 75.7% of international shipments .

This predominance reflects the high integration of the regional automotive industry under the United States-Mexico-Canada Agreement (USMCA) , as well as Mexico’s role as an export platform for the North American market.

Data from the start of 2026 shows an industry that maintains its export capacity, although it faces adjustments in its production rate.

Factors such as the evolution of global demand, changes in vehicle electrification, and the reorganization of supply chains continue to influence the performance of the automotive sector, one of Mexico’s manufacturing and logistics pillars.

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KIA Mexico and the Monterrey Institute of Technology and Higher Education (ITESM) signed a memorandum of understanding to collaborate on the development of joint initiatives in talent, innovation, applied research and academic outreach , with the purpose of empowering new generations

The signing of the agreement took place at the facilities of said academic institution, with the participation of Young Sam Kim, president of KIA Mexico, and Juan Pablo Murra, rector of ITESM.

“For KIA Mexico, the growth and innovation of future professionals is very important; therefore, we are convinced that this alliance represents our commitment to local talent, and we are proud to work hand in hand with an institution that seeks to train the next generations of leaders,” highlighted Young Sam Kim.

During the meeting, several topics were highlighted regarding the development of various practical and understanding activities for students, such as manufacturing processes, innovation development , and internal communication.

In addition, topics such as talent development were highlighted, with the purpose of generating a broader overview of what was learned in the various engineering and bachelor’s degree programs.

The agreement will allow higher education students to gain formative experiences in an innovative environment , learning about the tools and processes in the automotive industry .

Also to generate critical thinking that seeks the application of new tools and ideas for improvement in production processes .

With this agreement, both institutions reflect their commitment to sustainable development, talent development and the generation of long-term shared value, focused on skills development .

KIA has 52,000 employees worldwide, and has a presence in more than 190 markets and manufacturing plants in six countries; in addition, it sells around three million vehicles a year.

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2026 began with a significant adjustment for the heavy vehicle industry in Mexico . Production and exports, two of the sector’s main drivers, registered declines of over 50% during January, marking a less dynamic start to the year for plants located in the country, according to the National Association of Bus, Truck and Tractor-Trailer Manufacturers (ANPACT) .

During the first month of the year, 6,793 units were produced , representing a decrease of 51.9% compared to January 2025, according to the ANPACT report.

Of the total manufactured, 6,653 units corresponded to the cargo segment and 140 to the passenger segment , confirming that production activity continues to be concentrated mainly on vehicles for the transport of goods.

The adjustment was also reflected in foreign trade. Last January, 5,076 units were exported , all from the cargo segment, representing a 53.8% contraction compared to the same month of the previous year.

Furthermore, the international reach was smaller: during January 2026, heavy vehicles were sent to seven countries , including Canada, Colombia and Peru, while in the cumulative period from January to December 2025, exports had reached 14 markets .

By segment, tractor-trailer trucks registered 2,481 units exported, a decrease of 51.7% compared to 2015, while the other cargo category reached 2,595 units, with a drop of 55.5% . Overall, the subtotal of cargo fell from 10,970 to 5,076 units.

The total cargo and passengers exported in the first month of the year stood at five thousand 076 units, compared to 10 thousand 985 in January 2025.

Thus, the start of 2026 reflects a profound adjustment in the sector’s foreign trade, with widespread declines in both tractor units and the rest of the segments.

In terms of technology, production and exports maintained a traditional composition: in January no electric or natural gas vehicle units were produced or exported , so manufacturing was concentrated on conventional configurations.

Used: a flow that continues to weigh

While production and exports face a contracting environment, the import of used heavy vehicles continues to be a structural element of the Mexican market.

Between January and December 2025, 26,064 used heavy vehicles entered the country , a figure that represented a decrease of 14.3% compared to the same period in 2024.

However, the magnitude of the phenomenon remains relevant: for every 100 new vehicles, 65.4 used ones are imported , a proportion that maintains pressure on the renewal of the vehicle fleet and on the dynamics of the production industry established in Mexico.

The start of 2026 paints a picture in which domestic manufacturing and exports face an adjustment phase, while the flow of used units continues to have a significant weight in the domestic market.

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The end of 2025 left the automotive industry facing an environment that demands adjustments and coordination in the face of emerging global and regional challenges. Consolidation within the sector and collaborative work among the various stakeholders will be key to navigating 2026, in a context that will require unity and adaptation, stated Rogelio Garza Garza, executive president of the Mexican Automotive Industry Association (AMIA) .

According to the agency’s figures, light vehicle production reached 3,953,494 units in 2025 , representing a 0.9% drop compared to 2024.

In December 2025, manufacturing totaled 243,961 units , with an annual growth of 8.5%, which allowed for a partial moderation of the contraction observed throughout the past year, Garza Garza explained during the presentation of results.

Regarding exports , the CEO of AMIA indicated that just over 3.3 million light vehicles were shipped abroad last year, a figure that represented a 2.7 percent year-on-year decrease. For the last month of 2025, exports totaled 227,262 units, a 14.5 percent drop compared to December 2024.

Regarding the domestic market , Garza Garza explained that light vehicle sales grew 1.4% during 2025, based on information reported to the National Institute of Statistics and Geography (Inegi) . However, he clarified that, when considering brands that do not report directly to Inegi, the Mexican Association of Automotive Distributors (AMDA) estimated growth of approximately 5% in domestic sales, a difference due to the scope of the statistical sources used.

Regarding 2026, he emphasized that the review of the United States-Mexico-Canada Agreement (USMCA) will be a determining factor for the industry. In this context, he stated that legal certainty, clear rules, and a favorable investment environment are key elements for maintaining the competitiveness of the Mexican automotive sector.

He also addressed the tariff and regulatory measures implemented by the federal government, noting that AMIA supports the tariff modification decree announced by the Ministry of Economy , as it seeks to strengthen industries that invest and produce in Mexico. However, he pointed out that there are still no estimates on the specific impact these measures could have on brands from countries with which Mexico does not have a trade agreement.

Garza Garza emphasized the importance of continuing to promote supplier development and regional integration of the supply chain, as well as coordination between industry and authorities, to face the challenges of the international environment and consolidate Mexico as a strategic player in the automotive sector in North America .

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In a challenging year for the Mexican heavy vehicle industry , marked by sharp declines in production and exports, Invest Monterrey presented the first edition of Business Talks Heavy Duty Vehicles , an event designed to open a space for strategic conversation between companies, organizations, specialists and actors in the logistics chain who participate in one of the key sectors for the national economy.

The forum, which will take place on December 2 at the Deloitte Center of Excellence in Monterrey, seeks to connect ideas, investments and opportunities in a region with a distinctive industrial weight.

Nuevo León and its metropolitan area have clusters , suppliers and technical centers that support the supply chain and logistics related to heavy vehicles in the north of the country.

Invest Monterrey decided to establish this new dialogue platform at a time when companies require cooperation, analysis, and a shared vision to face the current challenges of the industry.

2025 has remained below the levels reached in 2023 and 2024, with more pronounced declines starting in the second quarter. This scenario makes the forum a timely meeting point for companies and organizations to analyze the current situation, share assessments, and explore alternatives to sustain the industrial structure built in recent decades.

An agenda designed to address critical issues

The Business Talks Heavy Duty Vehicles program brings together organizations representing different links in the industry and logistics, allowing the public to access a cross-cutting view of the sector in a single space.

One of the first conferences on the agenda is led by the  National Association of Bus, Truck and Tractor-Trailer Manufacturers (ANPACT) , with the conference “Trends and Perspectives of the Heavy Vehicle Industry,” their participation will provide an overview of the recent behavior of the industry.

Later, representatives from the Coahuila Automotive Industry Cluster (CIAC) , the Nuevo León Logistics Cluster , Joffroy , and Beyond Logistics will address “The Future of Logistics in Mexico and How to Adapt to Changes in the National Industry.” Topics related to the impact of the USMCA on the sector will also be discussed .

In addition, the analysis will examine how regulations, rules of origin, regional content requirements, and manufacturing competitiveness are influencing investment decisions and the operations of automakers and suppliers.

The program’s closing event will bring together various companies from the sector, who will share their perspectives on the current environment, industry challenges, and the evolution of the supply chain. It will be an opportunity to learn how companies are navigating this complex year and what issues they consider priorities for the sector’s development.

Invest Monterrey highlighted that the central objective of the event is to create a space where the industry can analyze its present situation, share experiences, and collaborate on real solutions.

In a sector that drives exports, manufacturing, specialized jobs and a significant part of Mexican foreign trade, dialogue becomes both strategic and urgent.

The organization hopes that the conclusions drawn from the forum will translate into projects, alliances, and actions that will contribute to strengthening the sector in the coming months.

Although 2025 has represented one of the most complex years for the industry, it also opens the opportunity to rethink processes, adjust strategies and build resilience.

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The Monterrey Institute of Technology , State of Mexico campus, has launched a new automotive laboratory that marks a decisive step in its commitment to training engineers capable of facing the technological and environmental challenges of the automotive industry of the future, where the roar of an engine is not just noise: it is knowledge in motion .

According to Diego Ernesto Contreras Domínguez , director of the PhD program in Engineering Sciences at the campus, this space seeks not only to strengthen students’ technical skills, but also to promote applied research in strategic areas such as vehicle electrification, energy efficiency, and the reduction of polluting emissions .

“The laboratory is designed so that students can measure and analyze the performance of both internal combustion and electric engines using advanced instrumentation technology. This allows us to model their behavior, study thermal efficiency, and develop innovative proposals for the industry,” Contreras explained in an interview with T21.

The new laboratory features two dynamometers —one for the engine and one for the chassis— that allow for simulating real-life vehicle operating conditions.

In addition, it is equipped with temperature, pressure, and speed sensors, as well as a portable emissions analyzer, opening up the possibility of studying the environmental impact of different mechanical and technological configurations.

Talent that responds to the needs of the industry

Located in a region with a strong automotive presence, the campus maintains close ties with automakers such as Ford , as well as with industry suppliers.  Thanks to this relationship, academic projects align with real market demands, preparing students for agile integration into industrial value chains .

“Our goal is for graduates to not only understand the technology, but also to be able to propose sustainable solutions. There is currently a strong demand for specialists in automotive software , electrification, and advanced materials. The laboratory and the projects we develop are designed to address precisely these areas,” he said.

Through this , students work on applied research projects in collaboration with companies, allowing them to apply theoretical knowledge to real-world challenges. One example is the project developed with Daimler , which focuses on the electrification of drive systems to reduce emissions and energy consumption in heavy-duty vehicles.

In addition to technical research, the Tec promotes comprehensive innovation through multidisciplinary teams . One of the most notable examples is the Tec Racing team , made up of students from different programs and campuses, which is developing an electric single-seater to compete in the Formula Student Concept Class category worldwide.

“We won first place in the concept competition, which demonstrates that our students have the ability to design and validate a high-performance electric vehicle. We are now working on a two-year plan to build the physical car and take it racing at Silverstone,” Contreras said.

The academic emphasized that the training promoted by Tec combines research, industrial engagement, and a sustainable vision , preparing future engineers to design solutions that balance efficiency, safety, and environmental stewardship.

“Automotive engineering is a field of balance: weight, power, safety, and emissions. Our job is to train those who know how to find that balance and transform it into real innovation for Mexico and the world,” he emphasized.

He also emphasized that this will be the first semester in which classes will officially begin in the new laboratory, with high expectations of continuing to serve as a breeding ground for talent for the Mexican automotive industry.

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