In the transportation sector, cleaning has ceased to be a routine process and has become an essential component of safety and operational efficiency. With this in mind, Karcher Mexico , a subsidiary of the German company founded 90 years ago, is strengthening its presence in the country with solutions focused on fleet, yard, and logistics center maintenance, with a focus on sustainability and resource optimization.

The company, which has a manufacturing plant in Monterrey and more than 30 years of operations in the Mexican market, offers a portfolio that ranges from pressure washers and industrial sweepers to automatic vehicle washing systems .

These tools can reduce unit cleaning times by up to 50% and reduce water consumption by similar amounts, a key factor for the efficiency of transportation companies.

“Efficient cleaning is also a safe operation,” said Hugo Valdez, Professional Product Manager for Karcher Mexico, who also explained that the company seeks to support the sector with solutions that facilitate facility maintenance and improve process productivity.

Among its most recent developments is the KIRA B50 autonomous robot , designed for automated floor cleaning in distribution centers and warehouses.

The equipment operates independently, supplies and disposes of water at automated stations, and has international safety certifications. Its incorporation, Valdez explained, allows for consistent cleaning standards and reduces operational staff turnover.

Karcher Mexico ‘s actions also align with global sustainability goals. The company uses recycled plastics in some of its equipment, incorporates water recycling systems, and employs solar energy in its production processes.

These measures have allowed their clients to reduce façade maintenance costs by up to 40% by extending the lifespan of the structures.

By 2026, the company plans to introduce the KIRA B200 , a higher-capacity model aimed at large industrial areas, to the domestic market, in addition to updating its line of vacuum cleaners and pressure washers.

With nationwide coverage and a network of distributors trained at the Karcher Academy , the company maintains its commitment to technical training and after-sales service.

“The most satisfying thing is seeing how our solutions contribute to making our clients’ operations more efficient and sustainable,” Valdez concluded.

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El cargo Karcher Mexico promotes smart cleaning in transportation and logistics apareció primero en T21.

In a logistics world where complexity grows at the same pace as costs and consumer demands, Symple has established itself as a Latin American company specializing in logistics automation and integration, with a presence in Chile, Mexico, and Colombia .

Javier Bravo, the company’s CEO, summed up his business philosophy in one sentence: “First we understand the numbers, then we design the solution.” This formula, he said, has been key to building operational improvement projects with real and measurable returns on investment.

An industrial and electronics engineer with over 30 years of experience in the sector , Bravo has witnessed the evolution of logistics from its most traditional forms to fully automated ecosystems.

“When I started, logistics were solved with what was available: people, effort, and creativity. Today, technology is essential to sustain large-scale operations,” he recalled in an interview with T21.

After holding various executive positions in supply chains and founding his own consulting firm, Bravo founded Symple , which this year celebrates its tenth anniversary offering automation and logistics design solutions . Its work model is based on a thorough numerical and operational analysis to define “profitable, well-founded, and reliable” projects .

“Each design stems from understanding the problem, validating the data, and selecting the appropriate technology. We don’t sell hardware, but rather productivity and efficiency,” he explained.

Mexico, a market in technological transformation

Symple arrived in Mexico driven by an equation that Bravo considers decisive: rising operating costs and falling technological investments.

“In Mexico, labor, material, and energy costs have risen considerably. At the same time, technology—particularly that of Asian origin—has become cheaper and more reliable. This has made automation projects more profitable today,” he commented.

The executive asserted that the country is experiencing a key moment in its logistics maturity. “Mexican operations are very large and complex; there comes a point where they can no longer be solved with more people or more space. That’s where technology ceases to be optional and becomes essential.”

Bravo emphasized that the COVID-19 pandemic marked a turning point in service standards, as previously, customers had to wait a week for an e-commerce delivery , and today, if it doesn’t arrive the next day, customers look for another option.

“This pressure has raised the bar and accelerated technological adoption,” he noted.

For Bravo, the biggest challenge in adopting technology is not technical, but cultural.

“There’s a period of uncertainty before the first project: fear of investing, of making mistakes. But once a company automates and experiences the benefits—efficiency, precision, savings—it never goes back. It’s a point of no return,” he said.

Symple approaches this process with a comprehensive approach that combines consulting, data analysis, design, and implementation.

“The first step is understanding the processes and building trust. We support companies from information gathering to the integration of the WMS, ERP, and physical equipment. Automation only works if all the pieces are aligned,” he said.

As an example, Bravo recalled the case of a large Chilean retail chain . “They approached us to improve their e-commerce operations , but we ended up building a comprehensive project that encompassed the entire chain: sorting, value-added, RFID, automatic unloading, and more. The result was an efficient, profitable operation with significantly improved delivery times.”

From hardware to software

For years, automation was associated with expensive equipment and rigid structures; today, that paradigm has changed.

“Previously, the major solutions were located in Europe or the United States and were inaccessible to Latin America. Now, thanks to technological evolution driven largely by Asia, automation has become democratized,” Bravo explained.

The most significant change, he added, is in software intelligence . “Today, intelligence is in algorithms, not hardware. Robots, sorters, and modular solutions are more flexible, scalable, and affordable. This has allowed medium-sized companies to access levels of automation that were previously unthinkable ,” he noted.

The transition from rigid systems to modular technologies—such as the autonomous robots originally developed by Amazon—has transformed the landscape.

Bravo envisions a future where distribution centers will be increasingly automated, “almost dark,” like the models already existing in China. However, he acknowledged that there are still processes that require human intervention, especially in packaging or operations involving diverse products, such as in retail .

“The next leap will be in the combination of artificial intelligence, camera vision, and advanced robotics. That’s where we’ll see the greatest advances, especially in areas like palletizing and complex order preparation,” he anticipated.

With this in mind, Symple seeks to establish itself as a strategic partner in the technological transformation of Latin American supply chains.

“Automation is no longer a trend, it’s a necessity. Our role is to support companies on this journey, with grounded, measurable, and, above all, profitable solutions,” Bravo emphasized.

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Logistics is undergoing a transformation, and Fidum Logistics aims to be a key player in this process. The company, specializing in comprehensive logistics and freight forwarding services , has decided to invest heavily in artificial intelligence (AI) and automation .

Its goal is no small feat: to take chatbots beyond customer service and turn them into strategic allies for predicting shipping routes and accurately selecting shipping companies, as if they were a digital copilot capable of guiding shipments from Shanghai to Manzanillo.

“This digital transformation is a trend we must follow,” says Axel Fernández Gómez, the company’s Chief Commercial Officer. In his view, it’s not a threat to traditional operations, but rather a complement that amplifies human capabilities. “It allows us to analyze data with greater scope, be more efficient and precise, and avoid manual work. In addition, we reduce costs and errors, improve supply chain efficiency, and contribute to environmental protection,” he emphasized in an interview with T21.

The firm has been working for the past two years on the development and implementation of systems focused on various areas. One of these is risk management, in partnership with a specialized technology company.

To continue reading this article from T21 magazine’s October 2025 issue, please visit the digital version  by clicking here .

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In an environment marked by rising labor costs, a shortage of specialized talent, and pressure from e-commerce , the automation and digitalization of distribution centers (DCs) have become a turning point for supply chains in Mexico.

In this context, the National Council of Logistics and Supply Chain Executives (ConaLog) organized the panel ” Cedis Revolution: Trends, Decisions, and Technologies” at its ConaLog Breakfast.

According to Néstor del Río, Senior Director of Logistics at Samsung , automation offers advantages in consistency, safety, and speed , but requires long-term planning and solid standards.

“It’s not about investing and automating in two days. It’s a brutal planning process that can lead to system errors. The scope of the project is key; if you don’t design it well, it becomes a myth that it’s not flexible,” he explained.

The executive warned that beyond financial returns , companies are seeking to ensure volume and operational continuity in an increasingly competitive market.

“It’s not just about ROI—return on investment—but about how you guarantee your market reach,” he said.

For his part, Javier Serrano, Managing Partner of Operations at IBS , emphasized that Mexico will continue to be a magnet for investment in industrial parks , regardless of the political climate.

“Regardless of political party affiliation, Mexico will remain attractive. It is estimated that by 2030, almost half a point of GDP will be invested in industrial parks,” he noted.

The specialist highlighted that e-commerce in Mexico is growing at annual rates of between 25% and 33% ,  which poses significant challenges in transportation, sustainability, and carbon emissions.

Andrés López Frisbie, Global Director of Logistics at Grupo Bimbo , shared his experience automating a distribution center.

“It didn’t work the first time; it took some iteration, but today it meets all expectations and has allowed us to differentiate our distribution,” he emphasized.

Bimbo has also invested in the use of Artificial Intelligence to optimize inventory, with results that have improved service and reduced costs.

For his part, Alonso Fernández, Director of Logistics at Grupo Jumex , spoke about the recent opening of a dark warehouse .

“It was a five-year project, the most important of my career. The key is to clearly define the objectives, because these investments have to be projected for 10 years or more,” he explained.

Technology, consumers and sustainability

The panel agreed that consumer expectations have transformed technological decisions. While Amazon set a precedent with 24-hour delivery , executives agreed that sustainable isn’t always the fastest, but rather what delivers on the customer promise.

Regarding the environment, Grupo Bimbo emphasized its long-term commitment: “Today, 98% of the electricity we consume, including that of our electric vehicles, is sustainable. By 2026, this will be 100% across all our global operations,” López Frisbie stated.

In the case of Samsung , Néstor del Río highlighted the reverse logistics program for household appliances and cell phones , as well as the adoption of electric fleets for e-commerce . Meanwhile, Grupo Jumex has begun structuring its sustainability plan with a focus on water use and emissions reduction.

The panelists concluded that technological adoption is not uniform: it depends on the type of operation, the company’s strategy, and, above all, consumer expectations.

Automation is emerging as an essential tool, but its success will depend on strategic planning, adaptability, and long-term vision.

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Incorporating Artificial Intelligence (AI) into trucking is an alternative for making better decisions , focusing on productivity, and addressing the challenges of property and road safety allows for more assertive action.

Tecnomotum convened clients from the northeast region to present the topic: “From Data to Decision: Artificial Intelligence that transforms freight transportation” , and where various key messages were raised, one of them, from Pedro Rivera , CEO of Tecnomotum , who described that AI is required to take advantage of the sea of ​​alerts that are generated today through the systems that the units have, and where this type of solutions based on AI allows to identify risks in operation and not only address asset security .

“There’s more and more data out there. At Tecnomot}um , we aim to unite various systems and leverage all available information, such as ADAS systems in trucks,” Rivera said.

Pedro Rivera was emphatic that AI must be incorporated into business operations to be more efficient, make more accurate decisions, and achieve better use of resources.

Carlos Cota, Vice President of Revenue at Tecnomotum , recalled that in 2015 they began the Enlace Freightliner integration to develop a platform that would allow the use of technology for logistics purposes, but now through the incorporation of AI the goal is to make their operation simpler , with Enlace Freightliner 3.0 (EFL 3.0) .

“Intelligence now allows us to identify all alerts and which ones need to be addressed in order to avoid a potential accident, making us more assertive in our decision-making,” Cota noted.

The executive emphasized to the transporters that one advantage Tecnomotum has is the development of products tailored to the Mexican market and the real-life working conditions they face.

Carlos Cota recommended that carriers evolve by converting monitoring centers into intelligence centers, which will have the following advantages:

• Intelligent alert assignment.
• Alert segmentation by risk.
• Automation of actions.
• Neurovision and automated reports.
• Discover how to turn your monitoring center into an operational intelligence center .

While this solution is integrated into EFL 3.0, it can be implemented on any truck or tractor-trailer model to achieve the benefits mentioned.

A practical example of how Artificial Intelligence supports decision-making is the following: “It takes AI less than two minutes to analyze 60,000 alerts generated by the units; in a highly efficient action, it would take a monitor 480 hours,” described Javier Altamirano, Director of Product Marketing at EFL 3.0.

Altamirano explained that the advantages of EFL 3.0 can be described in three areas: first, the ability to group alerts into three lanes: possible vehicle theft, fatigued driving, and possible accidents, “allowing us to find the needle in a sea of ​​alerts . “

In the case of road safety, the Dangerous Driving Meta-Alert module  allows the monitoring center to reduce risk through preventive alerts. Calls are made by a robot through the Neuropanel, and actions can be automated according to the defined processes.

The previous one is the second lane, automation.

While the third lane is determined by creating alerts on cameras with AI, “this function allows us to identify the correct operator, recognize objects that should not be in the cabin, all of this is done by Motum on our supplier’s original camera, which is the added value we give to our market offering ,” Javier Altamirano asserted.

The approach presented by Tecnomotum executives generated a shift in perspective for some of the transporters present, motivating them to be more receptive in order to obtain greater benefits from Artificial Intelligence.

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In an environment where e-commerce has radically transformed the retail landscape, tax management faces new challenges and opportunities for business competitiveness.

In the webinar Ways to automate tax management in an omnichannel retail landscape , Pablo Gopp, foreign trade solutions expert at Thomson Reuters , explained that retail has become a market highly sensitive to price and customer experience .

This is especially relevant in e-commerce, whose global growth has been steady. In 2023, Mexico positioned itself as the country with the highest growth in online sales within the sector, standing out as one of the most dynamic markets worldwide.

In this context, Enrico Palacios, tax solutions specialist at Thomson Reuters, emphasized that companies face a complex tax burden that includes taxes such as income tax, VAT, and special tax on personal income, as well as state and municipal taxes.

One of the biggest challenges, he said, is the high volume of transactions and CFDIs, which complicates accounting and tax reconciliation, especially in processes such as VAT refunds.

“Manually reconciling what the authorities have with what the company has is unsustainable,” he warned.

In this sense, automation and technological innovation allow us not only to comply with obligations, but also to ensure traceability, efficiency and error reduction .

Gopp explained that digital solutions allow you to work directly with data from its original source , repair it when necessary, and generate deliverables and reports required by authorities.

“We are managing to resolve the complexity of the case through technological innovation, automating these processes and making them more secure,” he noted.

Regarding foreign trade, specialists highlighted that oversight has also been tightened, driven by an authority with increasing visibility over operations.

“The authorities already know where we’re going wrong and often allow us to correct them before initiating a more in-depth audit,” he said.

Among the main risks detected are customs valuation, temporary operations, incorrect declarations and inadequate tariff classification , which can be interpreted as an attempt at evasion rather than simple human error.

The omnichannel environment also requires ensuring compliance on multiple fronts: working with the right partners, ensuring merchandise availability in stores and digital platforms, accurately projecting landing costs (the final cost of products), and meeting estimated delivery times.

“The dynamism of international trade imposes challenges ranging from market diversification to detailed cost and logistics time control,” Gopp noted.

To address these challenges, Thomson Reuters has developed a modular suite of technology solutions, known as Global Trade , specifically designed to automate key processes in foreign trade.

These tools, hosted in the cloud and certified under standards such as ISO 27001, allow you to consolidate and audit estimated versus actual expenses by transaction, reuse data throughout the tax and accounting cycle, and connect with third-party systems such as customs brokers, forwarders , and shippers, among others.

A key feature is the prediction and control of logistics costs. Contractual terms with suppliers, such as customs broker fees, can be pre-loaded into the system.

With all this, automation not only reduces operational burdens, but also strengthens compliance, increases competitiveness, and enables more agile response to an increasingly complex tax and commercial environment.

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Between emails that go unanswered in time, WhatsApp messages that get lost amid endless chains, and requests that aren’t recorded correctly, operational chaos in land logistics doesn’t always have to do with the road; it also occurs through digital technology, and that’s where  Trebu , a Mexican company founded in 2023, comes in.

Using artificial intelligence , the company is developing a tool focused on structuring communication through channels like WhatsApp and email, with the goal of improving daily operations between logistics companies, carriers, and customers, according to Daniel Akle Carranza, the company’s founder and CEO.

The platform is designed to interpret and organize these messages automatically, facilitating the management of demand and supply in the sector, Akle explained.

The system automates processes such as receiving cargo requests and assigning units, based on information circulating through digital channels. The tool aims to facilitate daily operational management and reduce the time people spend on repetitive tasks, allowing them to focus on higher-value decision-making activities.

Trebu’s story began, like many innovations in the sector, by listening to the operator. “We always asked logistics and transportation companies what their biggest headache was. They all told us the same thing: the number of WhatsApp messages and emails they lose,” explained Akle. From there, they discovered that many business opportunities were being lost due to poor management of operational communication.

With that information, the team focused on developing a system that didn’t impose an artificial model, but rather adapted to the companies’ real-world flows.

“We’re not looking to introduce technology just for the sake of selling technology. It has to make life easier for customers, managers, and operators,” Akle said.

At this point, Akle insisted on a value that he considers non-negotiable for Trebu: closeness to the customer .

Trebu’s system aims to record incoming requests, identify unfulfilled shipments, and prevent lost sales. In practice, this allows staff to avoid manually recording each request, freeing up operational time, and reducing errors that often result from copying and pasting messages between platforms.

Although the initial focus has been on medium-sized and large companies , the long-term vision is that any logistics operator or transportation line, regardless of size, can access the system.

Trebu’s proposal speaks to the reality for many transportation companies, such as the fact that a large part of operations, from loading orders to last-minute changes, are still managed through chats or scattered messages. And although the sector has made progress in digitalization, channel fragmentation remains a source of errors and wasted time .

“We often think of automation as something sophisticated, but automation is simply taking the burden off the operator’s shoulders, having to review 300 messages and copy everything into Excel,” Akle says.

Proposals like Trebu’s open the conversation about how to gradually and usefully integrate technology into the daily dynamics of freight transportation. Beyond its technological foundation, the tool offers a different way of understanding operations, one where information is not only accumulated but also translated into more agile decisions.

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El cargo AI takes the wheel; Trebu brings order to the operational chaos in the trucking industry. apareció primero en T21.

With two plants in Mexico, the company that designs and delivers packaging solutions, Sealed Air , meets market demand in the country, including in Central America, with the production of packaging materials through the use of disruptive technologies , as well as the automation of its processes, and a supply chain resilient to changes.

Alejandro Pedraza , Equipment and Automation Leader for Mexico at Sealed Air, highlighted in an interview with T21 that the company has three very clear strategies regarding its operations, which are sustainability, differentiation through a hybrid printing system and automation.

“By automation we are referring to packaging lines, product packaging. With the new generation of equipment we are seeking to provide packaging solutions that allow our clients to optimize their resources and streamline processes by doing everything in an automated manner. This equipment allows us to have a much more efficient, more stable process, with a standardized quality and appearance of the product,” he stressed.

He said that automation allows them to have less expensive operations and to optimize their processes, by using equipment with technology such as Artificial Intelligence (AI) , as well as interconnections for fault diagnostics and remote alarms, and to perform process analysis, among other activities.

The company that invented the plastic bubble wrap has two production plants in Mexico ; one is located in Monterrey, Nuevo León, and the other in Toluca, State of Mexico.

The specialist specified that the Monterrey plant only manufactures bag materials, while the Toluca plant has two rollstock lamination technologies and also bags.

Pedraza said that both units use practically the same technology and that they have a good capacity to serve the market from Mexico, even Central America, so for now they have no plans to build a new unit.

“We import, we are processors. We import the raw material, for example, the bag, the tube in a bag, and we transform it either in Monterrey or in Toluca,” he emphasized.

Sealed Air’s Mexico facilities process approximately 60,000 tons of packaging materials per year .

The company is currently expanding the printing lines of its unit in Toluca . “We have a completely new hybrid printing press, a completely disruptive new technology that uses the best of both worlds between flexography, which is traditional printing, and digital printing,” he said.

“This machine, being a hybrid printing, allows us to reduce the amount of materials we have to deploy per run or produce per run. This will make it possible for us to reach clients with slightly smaller capacities or presentations that may seem complicated at some point,” he stressed.

In light of the entry into force of the 25% tariffs on various Mexican products by the United States, Alejandro Pedraza said that in this industry they are waiting for the actions that the Government of Mexico will undertake .

In this context, he said that the company’s supply chain comes from several countries, including the United States, although they are on alert to take measures to reduce the impact of tariffs.

“Although a lot of raw materials, including machinery, come from the United States, it is not our only source, but it would force us to take measures to minimize the impact of the tariff that the government may impose on raw materials or machinery coming from that country,” he explained.

He said that in this situation, they could diversify and bring in machines and materials from another sister plant in another part of the world other than the United States , or think about suppliers from South America, Asia or Europe. “The same applies to equipment; we have equipment or manufacturing suppliers in Switzerland, Italy and Japan,” he said.

He pointed out that they have a resilient supply chain , and indicated that “they have the capacity to change, although adjustments would have to be made to an emergency plan, but we are prepared in any case,” he added, and said that they distribute their products from their plants in Toluca and Monterrey to all of Mexico and Central America; sometimes they use strategic distributors as part of their logistics.

According to the firm, in the third quarter of 2024 the company’s net sales were US$1.35 billion , while its net profits reached US$89 million in that period.

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Artificial Intelligence (AI) is emerging as a strategic pillar for the retail sector, as a recent Honeywell study reveals that more than 80% of retailers plan to increase their AI capabilities by 2025 , with the aim of optimizing their operations, improving employee training and increasing shopper satisfaction.

According to the report, 35% of major retailers plan to significantly increase their investment in AI.

This movement responds to the need to adapt to an increasingly dynamic and competitive market , where automation plays a fundamental role in inventory management, customer service and logistics.

The study highlighted that AI is being used to solve key challenges in a rapidly evolving omnichannel environment.

Among its most relevant applications are returns management to optimize processes to reduce costs and waiting times, customer service automation with chatbots and virtual assistants to improve customer service, and product availability monitoring to ensure better inventory control in real time.

On the other hand, Honeywell’s study revealed that more than 50% of retail leaders believe that AI contributes to improving employee retention , while 52% believe that AI facilitates professional development, allowing workers to expand their skills and contribute more value to their roles.

In addition, 6 out of 10 executives said that AI tools make employees’ daily work easier, and 55% of respondents highlighted that AI increases job satisfaction, aligning with the industry trend of improving employee experience to enhance customer service.

AI is not only transforming the operational and workforce side of the retail sector, but also the shopping experience.

According to Honeywell’s survey, consumers are already interacting with AI in their purchasing processes .

66% of respondents have used AI to compare prices, check product availability or interact with chatbots, while 34% highlight the simplification of the payment process as a key benefit.

Honeywell’s study results indicate that AI is transforming the retail industry on multiple fronts.

Both businesses and consumers are increasingly adopting these technologies to improve efficiency, optimize processes and offer more agile and personalized experiences.

With increasing investments and a growing focus on automation, the retail sector is moving towards a 2025 where AI will be a central element in its evolution.

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Mexico is already one of the countries where users are increasingly opting for digital solutions to simplify air travel during high season, which also allows for reduced waiting times and advance reservations.

According to a Statista report, nearly 45% of Mexicans made online reservations in 2023, and the percentage of trips booked in June, July and August 2024 within the first seven days before  check-in  increased from 17% to 24% during the same period, according to RateHawk .

“ These data reflect how airlines and airports have an opportunity to use digital transformation to their advantage to optimize their operations and  improve the user experience , which will increase their competitiveness globally ,” said Enrique Mendoza Arce, CEO of enITma.

He mentioned that artificial intelligence is part of the digital transformation in the airline industry and its use responds to the need of travelers to simplify and personalize their experience.

He explained that according to a global survey conducted by Expedia Group, 32% of Mexican travelers said they had used conversational AI for flight planning. Similarly, he points out that half of those surveyed would be willing to use AI to find a hotel or vacation rental, and 46% would use it to discover tourist activities.

He also said that the use of AI makes it easier for companies to optimize their internal operations, from predicting demand during peak seasons to efficient resource management, since data-based technologies help make informed decisions. This translates into a better ability to offer quality services and deal with demand peaks without compromising customer experience.

“ Digital transformation at airports also includes analysing real-time data on weather conditions, air traffic and aircraft availability, which makes it easier for airlines to dynamically adjust schedules. This reduces delays and improves punctuality, an essential aspect during peak season ,” he explained.

Likewise, he said that automation, which aims to perform tasks with little or no human intervention , has helped speed up long lines for check  -in  and baggage check-in.

For example, digital self-service kiosks allow travelers to check in their bags in a matter of minutes, eliminating the need to interact with an agent. Similarly, facial recognition boarding gates significantly reduce boarding time, streamlining the process and increasing customer satisfaction.

He also explained that airline mobile apps and websites have also evolved to offer much more personalized and intuitive experiences. From booking tickets to real-time flight updates, “these platforms have become an indispensable ally for modern travelers.”

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