A decade after its founding, Geneseas Logistics has established itself as a freight forwarder that has successfully evolved in an increasingly complex logistics environment, focusing on specialization, technology and, above all, human capital.

Founded in 2016 by Miguel Gil , the company was born with a clear focus on maritime transport, particularly containerized cargo (FCL) , leveraging its founder’s previous experience in the Asia-Mexico market and the network of contacts built throughout his career in the industry.

“We started with a strong focus on maritime shipping, with an aggressive strategy in FCL and solid relationships with shipping lines and agents. That foundation was key to building what we are today,” Gil explained.

While its operations were initially concentrated in Asia, the company has expanded its reach to Europe, the United States, and Latin America , diversifying its routes, services, and markets. Today, it not only manages imports and exports to and from Mexico, but also operates international shipments that do not necessarily pass through Mexican territory.

This growth has been made possible by its integration into global networks of agents, which allow it to offer international coverage with reliable partners.

In parallel, digitalization has been a key driver of its evolution. The company operates with robust platforms such as CargoWise and CargoFive, which allow it to integrate operational, administrative, and commercial functions, as well as offer real-time visibility to its customers.

These tools facilitate everything from tariff management to shipment tracking, optimizing response times in an environment where immediacy has become a competitive advantage.

The company’s tenth anniversary coincides with one of the most challenging periods for the logistics industry. Regulatory changes, geopolitical tensions, and new demands in foreign trade have increased the level of complexity for importers and operators.

Among these challenges are the modifications in customs regulations , the tightening of controls and figures such as the value manifest, which have directly impacted the operation.

“These have been complicated years. There are many factors beyond the importer’s control that end up affecting the entire chain, including freight forwarders and shipping companies,” Gil noted.

Given this scenario, the company has strengthened its customer and supplier selection processes, prioritizing formal operations and reducing risks associated with non-compliance or irregular practices.

Beyond technology or infrastructure , the executive stressed that the real differentiator has been the team.

“Human capital is the most important thing and also the most difficult to build. Having skilled, committed people with a good attitude is the foundation of everything,” he stated.

The company has opted for flexible work arrangements, close relationships with employees, and an organizational culture focused on well-being, seeking to position itself as an attractive company in a sector where talent is increasingly scarce.

Personalized service and quick response

In operational terms, Geneseas Logistics has built its value proposition on two pillars: personalization and speed .

Each client has a single point of contact that provides comprehensive tracking of their operations, regardless of the mode of transport. This is complemented by a strategy based on multiple logistics options per shipment, enabling a rapid response to changes or unforeseen events.

“We always try to have several alternatives: shipping companies, routes, insurance. That gives us flexibility and responsiveness,” Gil explained.

With approximately eight thousand shipments annually, the company projects ambitious growth over the next 10 years , aiming to double its operating volume, expand its service portfolio, and integrate new technologies, including artificial intelligence.

In addition, it will seek to strengthen segments such as air cargo, land cargo, special projects (break bulk and Ro-Ro), maintaining its leadership in maritime, but with a more diversified offering.

“We want to continue growing, diversifying and maintaining our essence: solid relationships with collaborators, clients and suppliers,” he emphasized.

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ATITALAQUIA, HGO.- The  Hidalgo State Institute for Job Training (ICATHI) celebrated its 31st anniversary in a ceremony that was marked by the delivery of a fifth wheel simulator from the company  APEX Simuladores  to the Atitalaquia campus. 

“ We are going  to formally inaugurate the fifth-wheel simulator project, and we hope that this simulator inspires us to transform our reality. Because when we work together, the productive sector and the government, we build a better future for Hidalgo,” said Jorge Israel Acosta Benítez, Director General of ICATHI .

The APEX simulator will allow aspiring truck drivers to practice complex maneuvers in safe, virtual environments . In an interview with T21, Acosta Benítez indicated that the simulator aims to recapture the spirit of men and women who love to travel the roads and whose dedication is a commitment to the ICATHI community . 

“It’s a very valuable experience, and it also allows us to respond institutionally to a request made at the first liaison committee meeting for this transportation zone. At that time, they asked us for support with a simulator, and today we can fulfill that commitment,” Acosta explained. 

At the handover ceremony, Claudia Sandoval Ramírez, the municipal president of Atitalaquia, emphasized that the simulator represents an opportunity for improvement . 

“ This team represents a great opportunity to strengthen the capacity of our citizens, preparing them to integrate into a key sector for the economic development of our region,” Sandoval shared.

During his address, Héctor Martínez Castuera , coordinator of the  State Decentralized Organizations of the Institutes for Job Training (ICAT) , emphasized that highways cannot be conceived “without the support of federal freight and passenger transport,” and that continued work on training is necessary. He added  that this type of training helps alleviate the existing shortage of drivers .   

“ The sector has a need,” explained Luis Ruiz, the  general director of Federal Motor Transport , “ to serve approximately 90,000 drivers nationwide. In our area, the  CECATIS  and  ICATHIS centers have 673 units across the country with the capacity to provide this training, and with the support of business owners and transportation associations, we can try to meet this demand ,” Martínez stated .   

For her part, Jessica Alfaro, representative at the event of the  National Chamber of Freight Transportation (Canacar) , referred to the benefits of the training program with the simulator. 

“This has greatly benefited us due to the current national shortage of operators. Operators no longer train themselves as they once did; now we have to invite them, convince them, and train them—and train them in a safe manner to guarantee their professional development,” Alfaro pointed out. 

He emphasized that the simulator facilitates the learning of trainee operators, who have no experience driving a fifth-wheel unit, preventing the change from driving a car from being too abrupt . 

Regarding the functionality of the simulator, José Ramón Nájera, head of the IT department at ICATHI, highlighted that its main purpose is to help operators overcome their fear of driving large vehicles . 

“With this simulator you already handle dimensions, you lose the fear, you already have the theory, the practical aspect and the knowledge; the only thing missing is applying it in real life,”  Nájera explained . 

Furthermore, the new equipment offers a much more realistic experience by accurately reproducing the dimensions, movement of the trailer, and cargo handling . In addition, its software- based operation allows for regular updates tailored to the institute’s needs, representing added value for student training.  

For his part, José Miguel Montoya, Commercial Director of APEX Simulation and Technology, a leading simulation solutions company in Mexico, commented: “ At APEX we will continue working to implement this type of fully immersive cabin simulators in more  ICATs ,  CECATIS  and  Conaleps  nationwide with the aim of addressing the  shortage  of operators and contributing to professionalization in  Mexico . ” 

Currently,  the fifth wheel operator training program has  a  projection of reaching a production of almost 200  operators  annually  between the Atitalaquia and Mineral de la Reforma facilities within two or three years . 

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Reaching 53 years in an industry as challenging as freight transportation is no small feat. For Transportes Pitic , this anniversary, celebrated on February 1st, represents much more than a number: it is the confirmation of a history built on perseverance, adaptation, and a clear philosophy of customer service that has remained unchanged since its inception.

The company was founded more than five decades ago, like any entrepreneurial venture: with enthusiasm, hard work, and a clear vision from its founder. From the beginning, the goal was to offer excellent service that would connect producers, manufacturers, and distributors with the people who need those products in their daily lives. That legacy not only endures but has grown stronger over time, Gilberto Palomares, CEO of Transportes Pitic, told T21.

From operating with just nine trucks, the company evolved to consolidate a fleet of more than a thousand units , a network of 32 branches and a workforce of nearly 1,200 employees, figures that reflect growth, but also the ability to sustain it over time, even in complex contexts such as the one that 2025 represented for the freight transport sector, explained Palomares.

The past year was marked by economic volatility, adjustments in the global environment, and decisions that demanded constant attention. Palomares explained that 2025 was “a complex, difficult year,” influenced by external factors that directly impacted the company’s operations.

However, he clarified that it was not the first time the company had faced an adverse environment and that the focus was on the essentials: “We focused on our own work, on serving our customers in the best possible way and exceeding their expectations,” he emphasized.

That vision allowed the period to end with sound finances, sustained growth, and greater consolidation in strategic segments , particularly in the Pacific region.

Transportes Pitic has focused on something it considers essential: its people . Palomares emphasized that fostering a positive work environment, promoting skills development, and strengthening the team’s capabilities were key to overcoming the challenges of the business world.

“Our people are our strength,” he reiterated. He said that putting staff first allowed them to resolve situations that, at first, seemed like insurmountable obstacles.

Defining Transportes Pitic in a single word isn’t easy, but one idea runs through its entire history: being a customer-centric company . Palomares described the company as an organization “open to the customer, in tune with them, and transparent,” a philosophy that implies honesty, responsibility, initiative, and a service-oriented attitude.

This way of operating has generated certainty over time, to the point that customers know that “they are leaving their cargo in expert hands,” even when conditions are not ideal.

Fifty-three years after its founding, the company celebrates not only its past achievements but also its ongoing development. Palomares emphasized that the anniversary is also a time to recognize those who have been, are, and will be part of the company, with a long-term vision focused on laying a solid foundation for the future.

With pride, he emphasized that Transportes Pitic remains committed to connecting supply chains and contributing, through road transport, to “this country moving forward.”

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Cummins Juárez, considered one of the company’s strategic manufacturing and technology operations plants globally, celebrated 40 years of operation. This facility produces and ships more than 3.5 million components annually to assembly plants and distribution centers in the United States, Europe, and Mexico.

Currently, Cummins Juárez employs around 2,400 people and has been a key player in developing local talent . Through agreements with universities and technical institutions, thousands of young people have been trained in areas such as automation, electronics, and mechanical engineering, strengthening the border region’s industrial ecosystem.

“The Ciudad Juárez plant is a strategic manufacturing center for Cummins, as well as a laboratory for innovation, talent, and sustainable growth. Its contribution has been and continues to be fundamental to the technological development of our products worldwide,” highlighted Gaspar Aguilar, Cummins Latin America Leader.

Likewise, the plant reflects its commitment to innovation and productive efficiency by transitioning from manual processes to automated systems , incorporating welding robots, micrometric measurements, and electronic assembly.

Cummins’ history in the region began with the Diesel ReCon division, which established part of its operations in Ciudad Juárez, motivated by its strategic location and growth potential.

What began with the remanufacturing of PT pumps and injectors has now become a manufacturing and technology center that produces fuel systems (new and ReCon ) , electronic control modules , smart sensors and emissions control systems, for both Cummins equipment and original equipment manufacturers  (OEMs).

Cummins Juárez also maintains a strong commitment to the community through three key areas: equity, education, and the environment . In collaboration with local organizations such as the Food Bank, Casa del Migrante, Sentidos Artísticos, and the Rotary Club of the Industrial Region, the plant supports projects that aim to improve the environment and foster more prosperous and sustainable development.

“We will continue to grow, innovate and generate opportunities for the region with a responsible vision and to improve the quality of life of our people,” said Ignacio Rodríguez, Cummins Juárez Leader.

Cummins, headquartered in Columbus, Indiana, has a global presence with more than 70,000 employees and five business segments: engines, components, distribution, power systems, and Accelera by Cummins. In 2024, it reported sales of $34.1 billion and earnings of $3.9 billion .

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The Latin American Confederation of Customs Agents (CLAA) celebrates its 20th anniversary on November 8, consolidating itself as one of the most influential institutions in the professionalization of foreign trade in Mexico and the region.

Founded in 2005 by Fernando Ramos along with Luis Silva y Gutiérrez, Felipe Miguel González Jaimes, Luis Hoyo García, Boris Aronovich London and Enrique Reséndez Covarrubias , CLAA was created with the purpose of legitimately representing customs agents before the authorities, providing operational support to the offices and becoming a reliable interlocutor with business organizations.

“The arrival of CLAA changed the way the authorities acted; we opened up competition in pre-validation and other services, always with a critical but proactive stance,” Ramos recalls.

Under the current presidency of John Willy Kolter , the Confederation has strengthened trade union cohesion and regional cooperation, promoting the modernization of customs procedures, technical training and the adoption of high ethical standards.

“We have succeeded in uniting national associations, promoting the digitization of processes and professionalizing customs agents through certifications and regulatory update programs,” says Willy.

Today, CLAA serves as a technical-regulatory bridge between governments, companies and customs agents, promoting the harmonization of regulations and the interoperability of systems.

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TRATON Financial Services Mexico (TFS Mexico) celebrated two decades of participation in the country’s capital markets . The celebration included a bell-ringing ceremony at the Mexican Stock Exchange (BMV) , as well as several meetings with group leaders, investors, and partners.

Since its first issuance in 2005, TFS Mexico has raised over 70 billion pesos (MXN) through more than 400 issuances , positioning it as one of the strongest financial institutions in the sector. This performance has allowed the company to drive growth in its customer base, distributors, and business partners.

During the ceremony, Mats Gunnarsson, CEO of TRATON Financial Services, emphasized Mexico’s role as a pioneering market within the group .

“ Mexico holds a special place in TRATON Financial Services ’ journey ,  as a mature and pioneering market in shaping the Group’s future. With over 27 years of solid operations and 20 years of active participation on the Mexican Stock Exchange, TFSx has established itself as a benchmark of trust, discipline, and long-term commitment, ” Gunnarsson noted.

For his part, Rene Renkema, COO of TRATON Financial Services and vice president of the TFS Mexico Board, highlighted trust as the key to success .

“Today is a celebration of the trust of our investors, our partners, and our people. For more than 27 years, we have built a solid foundation in Mexico, and for 20 of those years, we have been part of the Mexican Stock Exchange. This sustained presence reflects the professionalism, credibility, and vision that define TRATON Financial Services,” he stated.

Bernardo Valenzuela, CEO and Chairman of the Board of Directors of TFS Mexico, highlighted the team’s impact and noted that “this is a proud moment for our team and for the brands we serve . “

In 2025, TFS Mexico launched TFSMX 25 and TFSMX 25-2 , the first issues under the name TRATON Financial Services, marking a new chapter in the company’s visibility within the Mexican capital market.

Likewise, Jorge Alegría, CEO of Grupo BMV, acknowledged TFS Mexico’s track record, noting that the brand has demonstrated transparency and responsibility, as well as being an “example of how solidity and technological innovation respond to the challenges of a complex global environment.”

Mexico is a strategic market for the TRATON Group, home to its MAN , Volkswagen Truck & Bus , International and Scania brands , becoming a benchmark for how financial services can drive growth and sustainability globally .

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What began 10 years ago as a vision of how to transform tire management in Mexican fleets is now a consolidated company that manages more than 12,000 units and has become a benchmark in mobility and efficiency.

This is the path taken by Boxtires Fleet Management , a company that celebrated its 10th anniversary with an event that brought together customers, collaborators, and strategic allies.

The evening was more than a party: it was a recognition of an idea that, in the words of its CEO, Claudio Sánchez , was born from the need to put the customer at the center of a business model that had previously been limited to being an operating expense.

“I set out to perfect a model that existed on the market, but lacked the most important aspect: total customer satisfaction. Today, we manage thousands of units with satisfaction rates above 90% and historical annual growth of more than 30%,” Sánchez emphasized.

Boxtires has transformed a common resource like tires into the starting point of an efficient and safe ecosystem. Thanks to the integration of Artificial Intelligence (AI) , the company predicts tire wear, optimizes routes, and ensures fleet availability with operating levels between 80% and 90%, a figure that, in a fiercely competitive environment, becomes a key differentiator.

In a market marked by price volatility, tariffs, and the transition to new mobility technologies , Sánchez warned in an interview with T21 that the key lies in diversification.

“Not all electric, not all Chinese, not all diesel or gasoline. What we recommend to our clients is to diversify and, above all, leave the management of their fleets in the hands of experts,” he noted.

The phrase he frequently repeats is clear: “shoemaker, stick to your last .” For him, Boxtires’ strength lies in freeing companies from the burden of managing their units so they can focus on what they do best: production, distribution, and sales.

If the first 10 years were marked by growth and consolidation, the next decade looks set to be one of reinvention. Boxtires is already working on new business models that seek to stay ahead of industry changes and maintain its position in a market where, as Sánchez said, “only the titans play.”

The company not only celebrated the past, but also made it clear that its sights are set on the future.

“The next 10 years will witness even more profound revolutions in mobility. At Boxtires, we will be the catalyst that drives efficiency and safety in our country’s transportation,” Sánchez emphasized.

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In May 1996, Enrique Vázquez and his sister started a small business with the idea of professionalizing the hiring of transport operators. Twenty-eight years later, Recurso Confiable is a company with more than 470 employees, thousands of clients, and a central role in Mexican logistics.

“We started on May 29th, there were just two of us. Today, more than 450,000 operators are registered in our database, unique in the world,” said Enrique Vázquez, the company’s CEO.

That database, which tracks operators’ employment histories, has become over the years a kind of backbone for the industry, a standard that helps companies make informed decisions and mitigate operational risks.

But the growth didn’t stop there. Over the course of two decades, Recurso Confiable diversified its operations and invested heavily in technology.

What began as a company dedicated to employment background investigation is now also a Real Time Transportation Visibility Platform ( RTTVP) , capable of tracking millions of shipments and processing more than 75 million GPS pulses per day.

“Visibility has become strategic,” said Vázquez.

In 2023, its system recorded more than 3.2 million shipments and was integrated with multiple transportation companies, GPS systems, and freight generators.

Additionally, through their own Business Process Outsourcing (BPO) teams, they actively monitor more than 50 key accounts, combining technology, data, and human talent.

One of the most significant innovations was the digitalization of its operator selection process. Amid the operator shortage crisis, the company managed to simplify and automate processes , reducing costs for transport companies by an average of 30%.

“We became an ally to accelerate hiring, not to slow it down,” Vázquez emphasized.

This approach allowed them to double the number of investigations conducted in recent years, while improving the user and candidate experience.

The focus is now on the future. With four consecutive years of annual growth of over 20%, Recurso Confiable is preparing to make the leap to continental scale.

It already operates in several Latin American countries and is advancing its expansion into North America with a significant investment in technological development.

The approach includes Artificial Intelligence (AI), face recognition , intelligent agents, and a robust architecture to scale logistics solutions.

In collaboration with Gartner, they are designing a roadmap that will allow them to position themselves as one of the technological leaders in the sector.

“By the time we reach 30 years of age, we want to be fully positioned as a regional company throughout the Americas and, little by little, on other continents,” Vázquez said.

From that two-person office to a company that leads logistics solutions with a global vision, Recurso Confiable celebrates its 28th anniversary with its feet firmly in the present, but with its mind and technology focused on the future.

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El cargo Reliable Resource, from the logbook to big data apareció primero en T21.

It’s not enough to just sell vehicles; in the world of transportation, the real test begins when the units hit the road, and that’s where Foton Mexico decided to go all in, as Paco Chávez , CEO of the firm in the country, highlighted to T21.

Since 2018, on the cusp of a COVID-19 pandemic that would challenge all logistics structures, Foton and Tresguerras found a common ground: the last mile , Chávez explained within the framework of Tresguerras’ 90th anniversary.

This was the fertile ground for the birth of an alliance that sought unity and comprehensive solutions. “Sales begin with after-sales service,” he explained.

But the effort paid off. Today, Foton can boast of having at least one distributor in every state in Mexico, and more importantly, of having earned the trust of a company that represents a very high standard of operational demands, like Tresguerras.

“It wasn’t just about being there. It was about experiencing the process they go through with their end client,” said Chávez, describing what this relationship has meant to his team.

With an eye on the next 90 years of Tresguerras, Foton makes no secret of its intention: to continue being part of this great family , now with a proposal that goes beyond diesel.

In this way, Foton and Tresguerras decided to walk together, step by step, with their eyes on the end customer.

“Anyone who doesn’t know Tresguerras doesn’t know the Mexican market,” Chávez commented. For him, the company’s history is part of Mexico’s logistics landscape and the very culture of national transportation. From that perspective, collaborating with them has been an opportunity for growth, but also a challenging experience. “We are doing the minimum necessary to be part of this great Tresguerras family for the next 90 years,” he added.

Theirs is a long-term commitment, where demands were met and mutual trust became the driving force behind growth, enabling them to continue making history together.

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El cargo Beyond the supplier: Foton’s alliance with Tresguerras apareció primero en T21.

Since 2018, on the cusp of a COVID-19 pandemic that would challenge all logistics structures, Foton and Tresguerras found a common ground: the last mile , Chávez explained within the framework of Tresguerras’ 90th anniversary.

This was the fertile ground for the birth of an alliance that sought unity and comprehensive solutions. “Sales begin with after-sales service,” he explained.

But the effort paid off. Today, Foton can boast of having at least one distributor in every state in Mexico, and more importantly, of having earned the trust of a company that represents a very high standard of operational demands, like Tresguerras.

“It wasn’t just about being there. It was about experiencing the process they go through with their end client,” said Chávez, describing what this relationship has meant to his team.

With an eye on the next 90 years of Tresguerras, Foton makes no secret of its intention: to continue being part of this great family , now with a proposal that goes beyond diesel.

In this way, Foton and Tresguerras decided to walk together, step by step, with their eyes on the end customer.

“Anyone who doesn’t know Tresguerras doesn’t know the Mexican market,” Chávez commented. For him, the company’s history is part of Mexico’s logistics landscape and the very culture of national transportation. From that perspective, collaborating with them has been an opportunity for growth, but also a challenging experience. “We are doing the minimum necessary to be part of this great Tresguerras family for the next 90 years,” he added.

Theirs is a long-term commitment, where demands were met and mutual trust became the driving force behind growth, enabling them to continue making history together.

Comment and follow us on X:  @karinaquintero  /  @GrupoT21

El cargo Beyond the supplier: Foton’s alliance with Tresguerras apareció primero en T21.