In June 2026, sales of new light vehicles in Mexico maintained a positive trend, registering a growth of 7.6% compared to the same month of the previous year, according to figures from the National Institute of Statistics and Geography (Inegi) .

During the sixth month of the year, 126,778 units were sold, a figure 7.6% higher than the 117,780 sold in June 2025, representing a difference of 8,998 vehicles.

From January to June 2026, 754,394 new light vehicles were sold, a 5.3% increase compared to the 716,299 units registered during the same period last year. This represents a nominal increase of 38,095 vehicles sold.

Nissan remained the brand with the largest market share during the first half of the year, accounting for 16.8% of sales. It was followed by General Motors with 12.9%, Volkswagen with 11.0%, Toyota with 8.2%, KIA with 7.3%, and Mazda with 6.9%.

Among the brands with the highest growth in accumulated sales during January-June, Geely stood out , with an increase of 250.5%, going from 6,596 to 23,121 units.

Likewise, MG Motor reported a 19.6% increase in its sales during the first half of the year, while Stellantis advanced 18.2% and Renault 16.3% compared to the same period in 2025.

The June figures confirm the positive performance shown by the domestic light vehicle market during 2026, maintaining growth both in the monthly result and in the accumulated result of the first half of the year.

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After starting 2026 on a high note, new vehicle sales in the domestic market totaled 118,297 units last February , a 0.3% slowdown compared to the same month in 2025, when 118,602 cars were sold in Mexico, according to data from the National Institute of Statistics and Geography (Inegi) .

Conversely, in the first two months of 2026, 250,076 vehicles were sold , which represented an increase of 4.4% compared to the same period last year, in which 239,555 units were sold.

According to data from the  Administrative Registry of the Automotive Industry of Light Vehicles (RAIAVL) , this is the best result for a January-February period in the last nine years.

In the January-February 2026 period, the brands that stood out in vehicle sales were Nissan  with 18% market share,  General Motors  with 13%,  Volkswagen  with 11.2%,  Toyota  with 7.9%, and  KIA  with 7.3%, according to the  Mexican Association of Automotive Distributors (AMDA)  and the  Mexican Automotive Industry Association (AMIA) .

Meanwhile, in the second month of the year, Mitsubishi reported a 13.8% increase in its sales compared to February 2025, Ford  increased 8.9%, Volkswagen accelerated 1.4%, and  Honda 2.6%.

The performance of Chinese brands during the period showed mixed results. JAC  saw an 18.4% drop in sales in February 2026 compared to the same month in 2025,  MG Motor  experienced a 1.6% increase, and  Geely  saw a 249% increase.

The Inegi report indicated that as of January 2026, the  Zeekr  and  Lynk & Co brands , marketed in Mexico by the company  Geely Auto Mexico Corporation , were incorporated into the registry .

February’s vehicle sales figures showed mixed results: on the one hand, annual sales declined, while the performance in the first two months reflected good results.

According to analysts, moderate private consumption is expected this year , stemming from external factors such as global tariffs, and internal factors such as low economic growth, which will affect Mexicans’ vehicle purchasing decisions.

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The end of 2025 left the automotive industry facing an environment that demands adjustments and coordination in the face of emerging global and regional challenges. Consolidation within the sector and collaborative work among the various stakeholders will be key to navigating 2026, in a context that will require unity and adaptation, stated Rogelio Garza Garza, executive president of the Mexican Automotive Industry Association (AMIA) .

According to the agency’s figures, light vehicle production reached 3,953,494 units in 2025 , representing a 0.9% drop compared to 2024.

In December 2025, manufacturing totaled 243,961 units , with an annual growth of 8.5%, which allowed for a partial moderation of the contraction observed throughout the past year, Garza Garza explained during the presentation of results.

Regarding exports , the CEO of AMIA indicated that just over 3.3 million light vehicles were shipped abroad last year, a figure that represented a 2.7 percent year-on-year decrease. For the last month of 2025, exports totaled 227,262 units, a 14.5 percent drop compared to December 2024.

Regarding the domestic market , Garza Garza explained that light vehicle sales grew 1.4% during 2025, based on information reported to the National Institute of Statistics and Geography (Inegi) . However, he clarified that, when considering brands that do not report directly to Inegi, the Mexican Association of Automotive Distributors (AMDA) estimated growth of approximately 5% in domestic sales, a difference due to the scope of the statistical sources used.

Regarding 2026, he emphasized that the review of the United States-Mexico-Canada Agreement (USMCA) will be a determining factor for the industry. In this context, he stated that legal certainty, clear rules, and a favorable investment environment are key elements for maintaining the competitiveness of the Mexican automotive sector.

He also addressed the tariff and regulatory measures implemented by the federal government, noting that AMIA supports the tariff modification decree announced by the Ministry of Economy , as it seeks to strengthen industries that invest and produce in Mexico. However, he pointed out that there are still no estimates on the specific impact these measures could have on brands from countries with which Mexico does not have a trade agreement.

Garza Garza emphasized the importance of continuing to promote supplier development and regional integration of the supply chain, as well as coordination between industry and authorities, to face the challenges of the international environment and consolidate Mexico as a strategic player in the automotive sector in North America .

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After advancing last October, the Mexican automotive industry slowed down again in November 2025, registering 148,359 units sold , a drop of 0.3% compared to the same month in 2024, when 148,864 cars were sold.

In the January-November period, vehicle sales reached 1,370,186 units , which represented a 1% increase compared to the same period of the previous year, when the total was 1,357,182 cars sold, according to figures from the Administrative Registry of the Automotive Industry of Light Vehicles (RAIAVL) , released this Wednesday by the National Institute of Statistics and Geography (Inegi) .

According to Inegi records, this is the third best January-November cycle in the last 10 years.

Among the best-performing brands in the first 11 months of 2025 are Nissan  with  17.9%  of the market. They are followed by General Motors  with  12.9% ,  Volkswagen  with 11.3% , Toyota  with  8.3% , and KIA with 7.4% , according to the Mexican Association of Automotive Distributors (AMDA)  and the  Mexican Automotive Industry Association (AMIA) .

According to the report from these organizations, some Asian brands showed negative sales performance last November. Isuzu reported a 38.4% decrease in sales , Foton a 31.6% drop , Mitsubishi an 11.1% decrease , Suzuki a 7.7% decrease, and Toyota a 4.3% decrease .

The strong pace of vehicle sales recorded in September and October fell in the eleventh month of the year, due to the United States’ tariff policy and lower consumption in the Mexican market.

The November result also emphasizes that there is still no sustained recovery of the domestic market; however, the Mexican automotive industry remains resilient in the face of constant trade changes.

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After a decline last August, the Mexican automotive industry showed a rebound in new vehicle sales in September 2025, according to figures from the Administrative Registry of the Light Vehicle Automotive Industry (RAIAVL) .

According to the report of the  National Institute of Statistics and Geography (INEGI) , automobile sales in the domestic market during the ninth month of the year totaled 117,182 light units , an increase of 0.3% compared to September 2024, when 116,789 vehicles were sold.

Despite the positive September figure, car sales in the first nine months of 2025 totaled 1,075,188 units , a 0.6% drop compared to the same period last year.

According to INEGI records, this is the fourth best January-September cycle in the last 10 years.

Among the best-performing brands in the first nine months of 2025 are Nissan  with  18.3%  of the market,  General Motors  with  13.3% ,  Volkswagen  with  11.4%  and  Toyota  with  8.4% , according to the  Mexican Association of Automobile Distributors (AMDA)  and the  Mexican Association of the Automotive Industry (AMIA) .

Meanwhile, Isuzu (44.9%), JAC (16.6%), Suzuki (14.1%), Mazda (4.3%), and Honda (1.5%) are among the brands that recorded sales declines during September 2025 compared to the same month last year.

According to the  Monex Financial Group , the  Mexican automotive industry  faces a challenging environment due to the imposition of U.S. tariffs; however, it is one of the sectors that has shown the greatest resilience during this complex period of global trade reconfiguration.

Industry experts have pointed out that, given the uncertainty surrounding tariff changes and political pressures, it is necessary to develop joint strategies and more robust supply chains  to sustain Mexico’s competitiveness in the North American context.

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The outlook for the automotive industry in the face of the revision of the United States-Mexico-Canada Agreement (USMCA) is not encouraging, according to experts, who agreed that the process will be complex and marked by external pressures seeking to tighten rules of origin.

During the XXIII International Congress of the Automotive Industry in Mexico (CIIAM) , Rogelio Garza, executive president of the Mexican Association of the Automotive Industry (AMIA) , warned that the review will not only bring technical negotiations, but also a political debate with the intention of toughening conditions and evaluating the impact of the growing Asian participation in the value chains.

“A complicated process is shaping up,” he stated, noting that the challenge will be maintaining a balance in regional integration in the face of external interests.

For his part, Francisco González, executive president of the National Auto Parts Industry (INA) , emphasized that Mexico cannot limit itself to assembling vehicles, but must increase the domestic content in the automobiles of the future. To achieve this, he said, it is necessary to integrate more small and medium-sized enterprises (SMEs) into the supply chain, especially at the second and third levels, and support them with financing, training, and quality certifications .

“Every additional point of regional content represents more jobs, more local innovation, and more attraction of foreign direct investment,” he said.

Along the same lines, Guillermo Rosales, executive president of the Mexican Association of Automobile Dealers (AMDA) , noted that Mexico’s competitiveness will not be defined solely by the treaty negotiations, but also by the internal conditions the country manages to guarantee.

He emphasized the need to maintain a level playing field with regional partners, with clear rules and a certain environment that allows dealers and distributors to continue promoting vehicle renewal. He warned that, as long as there is no regulatory certainty, investment and planning decisions will remain on hold.

Experts agreed that, in light of the USMCA review, the central challenge will be to strengthen regional competitiveness , recognizing that North American value chains are indivisible.

Under pressure from external actors and Asian competition, Mexico must strengthen its local supply chain and ensure internal conditions that consolidate it as a strategic partner in the region.

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The Mexican automotive market closed June with a result below expectations, in the month 116,059 new light vehicles were sold , which represented a drop of 5.9% compared to June 2024, according to the report of the Mexican Association of Automobile Dealers (AMDA) .

“With these figures, the June result was lower than AMDA’s estimate, which was 119,033 units. The estimate was 2.6% lower than the observed figure of 116,059 units,” explained Guillermo Rosales Zárate , the agency’s executive president.

The half- yearly sales also closed in the red. Between January and June , 709,341 units were sold , 0.2% lower than the figure recorded in the same period in 2024. Even so, the current sales level remains 10.7% higher than the figure recorded in the same period in 2019, prior to the COVID-19 pandemic.

The economic environment still does not allow for a firm recovery.

“The economic and financial factors affecting vehicle demand have not seen substantial positive changes. In this context, market performance in June reflects a slowdown compared to the performance observed in the first quarter,” Rosales noted.

During the first half of June, the National Consumer Price Index recorded annual inflation of 4.51% , and the automobile purchase index increased by 1.41% . Growth prospects for the country are limited: 0.20% for 2025, according to the Bank of Mexico (Banxico) expectations survey, commented on by Rosales.

Rosales warned that “economic activity in Mexico continues to show weak performance, which has led to a continued downward revision of the GDP growth forecast for 2025.”

By market share, Nissan remained the leading brand with 18.1% , followed by General Motors (13.3%) and Volkswagen (11.3%), according to figures from the Administrative Registry of the Automotive Industry of Light Vehicles (RAIAVL) , published by the National Institute of Statistics and Geography (Inegi) .

In the retail channel , there were significant contrasts. Changan grew 215.8% in June and 129.6% in the half-year period.

Other brands such as Mitsubishi and Isuzu also reported significant gains, while firms such as Mazda , Stellantis , MG Motor and General Motors showed significant declines in the sixth month of the year.

“The June result reinforces our view that there is still no sustained recovery in the domestic market,” Rosales concluded.

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The agency also reported that during the January-May period of this year, automobile sales totaled 593,284 units , an increase of 0.9% compared to the same period last year. According to INEGI records, this is the second-best January-May sales cycle in the last 10 years.

Among the brands with the best performance in terms of vehicle sales in the accumulated 2025 were Nissan  with 18.1% of the market, followed by  General Motors with 13.5%,  Volkswagen  with 11.3% and  Toyota with 8.4%, according to the Mexican Association of Automobile Distributors (AMDA)  and the  Mexican Association of the Automotive Industry (AMIA) in their report .

According to the report of these organizations, brands such as Isuzu , Honda , General Motors , Suzuki and JAC  showed falls in their sales during May 2025, with decreases of  36%, 19.7%, 5.8%, 14.4% and 7.2% , respectively, against the placements of the same month last year.

Regarding  luxury brands , in the fifth month of the year, Infiniti registered a 17% decrease in sales, Acura also had a 31.9%  drop   and  Mercedes-Benz reported a 26.6%  drop  compared to May 2024.

In its report, Inegi announced that starting in May 2025, the company Chirey Motor México, which provided data for the Chirey and Omoda brands , will stop providing figures for the RAIAVL.

The decline in light vehicle sales in May 2025 was reflected in a slowdown in the Mexican market, so demand is expected to decline in the second quarter of the year.

Under this scenario, the Mexican automotive industry faces a challenging environment  following the imposition of  25% tariffs  on vehicles imported by the United States and manufactured in Mexico, according to Grupo Financiero Monex .

Meanwhile, Fitch Ratings  has changed its outlook for the global automotive sector from “neutral” to “deteriorated” for 2025, estimating that the U.S. tariff measure will lead to production cuts and increased costs.

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The caution of Mexican consumers when purchasing goods and services has affected the sale of light vehicles in the country, since in April 2025, 108,298 new units were placed on the domestic market, which meant a drop of 4.6% compared to the same month in 2024, according to data from the  Administrative Registry of the Automotive Industry of Light Vehicles (RAIAVL)  of the  National Institute of Statistics and Geography (Inegi) .

The agency also reported that during the January-April period of this year, vehicle sales reached 473,323 units , a 1.4% increase compared to the same period last year. According to INEGI records, this is the second-best January-April sales cycle in the last 10 years.

Nissan  with  17.9%  of the market, followed by  General Motors  with  13.6% ,  Volkswagen  with  11.6%  and  Toyota  with  8.3% , stood out among the brands with the best performance in the accumulated 2025 , revealed in their report the  Mexican Association of Automobile Distributors (AMDA)  and the  Mexican Association of the Automotive Industry (AMIA) .

Meanwhile, brands such as Honda , Hyundai , General Motors and KIA showed declines in their sales during April 2025, with decreases of 26.4%, 6.5%, 13.9% and 1% , respectively, compared to the sales of the same month last year.

As for  luxury brands , in the fourth month of the year  BMW registered a 17%  decrease in sales ,  Acura also had a 42.2%  drop and  Mercedes-Benz reported a 53%  drop compared to April 2024.

According to Grupo Financiero Monex , the  Mexican automotive industry faces a challenging environment following the imposition of  25% tariffs  on vehicles imported by the United States and manufactured in Mexico, which has resulted in mixed results for the sector in the first quarter of 2025.

In its  Sector Analysis: Automotive Industry , Monex indicated that this could impact the close interdependence of supply chains, particularly due to the slowdown in the  Mexican economy .

The financial institution’s report adds to the forecasts made by the Fitch Ratings agency , which changed its outlook for the global automotive sector from “neutral” to “deteriorated” for 2025, as it estimated that the  United States tariff measure will cause production cuts and increased costs .

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This represents the highest volume recorded for a similar period since  2017 , when more than 137,000 units were sold , representing a historic record for the third month of the year.

The agency also reported that during the January-March period of this year, car sales reached  365,017 units , a  3.3% increase  compared to the same period in 2024.

Nissan  with  17.9%  of the market, followed by  General Motors  with  13.5% ,  Volkswagen  with  11.6%  and  Toyota  with  8.2% , stood out among the brands with the best performance in the year to date , revealed in their report the  Mexican Association of Automobile Distributors (AMDA)  and the  Mexican Association of the Automotive Industry (AMIA) .

Brands such as Chirey , Isuzu , and MG Motor , showed declines in their sales during March 2025, with decreases of 14.2%, 48.6% and 20.1%, respectively, against the placements of the same month last year.

As for  luxury brands , in the third month of the year BMW registered an increase of 11%, Acura of 3.1%, and Mercedes-Benz of 9.3 percent, compared to March 2024.

According to figures from Inegi, sales of light vehicles reached their highest level in eight years last March .

This increase in vehicle sales in the third month of 2025 comes in a context of uncertainty due to the tariff policy imposed by the President of the United States, Donald Trump , by charging a 25% rate on cars imported by the United States, as well as the imposition of reciprocal taxes on several countries around the world, announced on April 2.

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