Not all growth stories begin with certainty. Many are born from discomfort, from the urgency to leave the comfort zone and dare to resist. That is the starting point of “The Unstoppables ,” the documentary series with which Isuzu Motors Mexico  decided to look beyond the product to tell what happens behind every kilometer traveled.

History reveals trajectories marked by daily work , inevitable setbacks, and irreversible decisions. There are no perfect scripts or straight paths. There are companies that grew through the rain, amidst complicated paths and days that didn’t always promise certainty, but always the need to persevere.

With four seasons and 20 episodes , “The Unstoppables” brings together stories from different industries and contexts that converge on a single idea: stopping is not an option. For the brand, these narratives explain its reason for being and the purpose of supporting those who make transportation a tool of life, as explained by Mariana Cervantes, the brand’s Marketing Manager.

“We invite you to discover the real stories of real people, to learn about journeys that haven’t always been easy, but that have never stopped. This documentary series is inspired by people who turned their greatest challenges into the strength to achieve their dreams,” Cervantes emphasized.

From an institutional perspective, Isuzu emphasized that a brand isn’t built solely on vehicles, but on the trust of those who depend on them to fulfill their needs . Each vehicle represents stability, but also a promise: to arrive, return, and set out again the next day. This logic of long-term support is what shapes the project and gives coherence to each story.

Also present at the event was Rogelio Arzate, executive president of the National Association of Bus, Truck, and Tractor-Trailer Manufacturers (ANPACT) , who emphasized the role that micro, small, and medium-sized enterprises (MSMEs) play in the dynamism of the national economy. He explained that this segment is what truly drives the country and that having adequate transportation solutions is key to their daily operations.

“Mexico’s economy is driven by micro and small businesses,” she noted. She acknowledged that Isuzu products, manufactured in the country, are part of that productive system and give visibility to stories that also include women entrepreneurs.

On behalf of the automaker, Hiroshi Ikegawa , president of Isuzu Motors Mexico, highlighted the relationship the brand has built with the country since its arrival, as well as the value of the stories featured in the “The Unstoppables” series. During his remarks, he expressed his gratitude for the openness of the Mexican market and affirmed that the testimonials presented reflect entrepreneurs who have a positive impact on their communities.

“What a great country Mexico is, it is an honor to be able to be with you,” he expressed, and indicated that the documentary series reflects stories of those who drive economic development every day through their businesses.

One such story is that of Juan Jesús Gutiérrez , CEO of Promoeco , whose relationship with the brand began at a pivotal moment, both for his business and for Isuzu’s history, as he became its first customer in Mexico. The need to find a vehicle that offered safety, cargo capacity, and stability led him to make a decision that, over time, would become a foundational commitment.

The news of being the first customer didn’t come without its challenges. The possibility of encountering failures, adjustments, or setbacks was always present. However, over the years, they built something more solid than any initial expectation. Two decades later, the accumulated experience translated into operational confidence , on-time deliveries, and the peace of mind of knowing that the vehicle would perform, even in adverse circumstances.

Regarding the global context, Gutiérrez noted that the current environment is marked by uncertainty, economic tensions, and technological acceleration. Against this backdrop, he emphasized the value of humanity . Beyond innovation or trends, he highlighted the importance of the intelligence that is built daily, within the family, and through consistent work. Based on his experience, he explained that the relationship with Isuzu has evolved from a transactional one to a long-standing alliance.

Starting February 2nd , the stories that make up “The Unstoppables” will begin to be shared gradually on the Isuzu Mexico website , allowing the public to learn firsthand about the journeys, decisions, and lessons learned by those who have made transportation a tool for growth. It’s an invitation to see the path through the real-life experiences of those who, even in the most challenging times, chose not to stop.

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El cargo Isuzu celebrates its “Unstoppables” with stories of real growth apareció primero en T21.

Krispy Kreme Mexico has a defined strategy: to be where the consumer is, as explained by Rafael Camarena, COO of the brand in the country, who detailed how the company has diversified its formats, consolidated key alliances, and strengthened its logistics model to guarantee a fresh experience at every moment of consumption.

“Our approach isn’t to wait for the customer to come to us. We go where the customer is, because we understand that consumption occasions vary widely: when you go to the supermarket, when you come home from work, or when you take the kids to school,” he emphasized.

Krispy Kreme’s growth strategy is based on its “theaters” —stores where consumers can watch the live production process of hot doughnuts—like the one recently opened in Interlomas, in the State of Mexico.

From there, the brand complements its presence with Fresh Shops, kiosks and commercial alliances with chains such as Oxxo , HEB , Walmart and Liverpool , always prioritizing consumption moments that are relevant to the customer.

Logistics that guarantees freshness every day

Logistics operations are at the heart of Krispy Kreme. The brand operates on a hub-and-spoke model , with nearly 16 production centers supplying both its own stores and its retail partners.

“We produce every day and collect returns every day. It’s a logistics process that requires precision: we start production from 6:00 pm to 3:00 am, so that the donuts are fresh at the points of sale by 7:00 am. This continues 365 days a year,” Camarena emphasized.

Our commitment to quality requires attention to every detail with our own fleets, temperature control, humidity control, optimized routes, and ongoing training of our logistics staff.

“Supplying in December isn’t the same as it is in May. We adapt routes, equipment, and production to suit the season. Our people get up at 3:00 a.m. to load the trucks and deliver on time at different times: for example, Liverpool receives delivery at 11:00 a.m., but HEB receives us from 5:00 a.m.,” he added.

Camarena emphasized that the ingredients used by the brand, whether domestic or imported, must meet strict quality, traceability, and food safety standards.

“Not everything is imported, nor is everything domestic. It depends on the product, the volume, and the logistics strategy. What is non-negotiable is that everything undergoes certification of origin and quality controls. We are working on international programs like Cage Free for animal welfare and always seeking responsible suppliers,” he stated.

Krispy Kreme maintains a steady pace of expansion in Mexico, with annual investments exceeding 100 million pesos (mdp) , the opening of between 15 and 20 stores per year, and at least one new factory or theater every two years.

In recent months, the brand has strengthened its presence in key markets such as Chihuahua, Torreón, and Veracruz, and is exploring new territories such as Tijuana and Sonora, which pose additional logistical challenges.

“It’s not just about opening stores. What we’re looking for is to consolidate markets, be present where consumers need us, and ensure quality at every point of sale. Logistics is both a science and an art: behind every successful operation are our people who make everything work,” he emphasized.

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El cargo The logistics behind freshness, Krispy Kreme Mexico’s daily operation apareció primero en T21.

The company Solistica , a division of FEMSA specialized in logistics solutions, signed a strategic alliance with Pierre Fabre , one of the leading brands in the dermocosmetic and pharmaceutical sectors, with the aim of optimizing logistics and expansion processes.

During the inauguration ceremony, Armando Carrillo, director of Contract Logistics of Solistica in Mexico, highlighted the importance of this project to improve logistics operations.

“This project symbolizes, in addition to mutual trust, our commitment to operational excellence, constant innovation and sharing a common vision of growth and success,” said Carrillo.

In that sense, Solistica will seek to implement innovations such as the Pick 2 light Omnichannel system , designed to optimize order preparation and offer real-time visibility.

For her part, Pierre Fabre’s Supply Chain Director, Marina Pauken, stressed that this collaboration will allow them to maintain their focus on the sale and expansion of products, while Solistica is in charge of logistics management with high quality standards.

“With Solistica at our side, we are well positioned to support the continued growth and expansion of Pierre Fabre,” noted Pauken.

The alliance also seeks to integrate inventory control processes and alignment of service expectations , essential for Pierre Fabre’s growth and success in the competitive Mexican market.

With this agreement, Solistica seeks its position as a key player in outsourced logistics, offering solutions adapted to the specific needs of its clients in critical sectors such as health and beauty.

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El cargo Solistica and Pierre Fabre Begin Their “Logistic Romance” in Mexico apareció primero en T21.