PACCAR Mexico announced a change in its management team, stating that Luis Chi Ramos will assume the position of Director of Operations for Mexico. Chi previously served as Data Analytics Director.

In a statement shared by PACCAR, it was specified that the appointment was made by Alejandro Novoa, general director of PACCAR Mexico.

With a career spanning more than 21 years at PACCAR Mexico, Luis Chi holds a Bachelor’s degree in International Business from CETYS University , an MBA from the Autonomous Technological Institute of Mexico (ITAM) , and is currently pursuing a Doctorate in Business at CETYS University.

Upon assuming this new responsibility, Chi will relocate to Mexico City and lead operations with the various chambers and associations of the transportation industry, as well as government relations.

This position was vacant after Javier Valadez left this position last June, which he had held since 2018.

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After more than a year of the DAF brand’s presence in Mexico, PACCAR Mexico  announced the appointment of  Jorge Álvaro Cañedo Taddei as the new DAF Sales Director for Mexico and Latin America .

In a statement, Alejandro Novoa, general manager of PACCAR Mexico, announced that in this new assignment, Cañedo Taddei will relocate to Mexico City , where he will assume responsibility for leading the marketing strategy for DAF units in Mexico and Latin America. In his new role, he will report directly to Tonathiu Venegas, which will strengthen the brand’s growth in the region.

Jorge Cañedo is a certified public accountant who graduated from the Monterrey Institute of Technology and Higher Education (ITESM) and has over 26 years of experience with PACCAR Mexico .

During his career at PACCAR, he has held various positions, including Regional Credit Manager, PFM Area Manager (PACCAR Financial Mexico), and PFM Dealer Credit Manager. For the past 11 years, he has served as Sales Director for Latin America, the last seven of which have been based in Santiago, Chile.

In this new position, Jorge Cañedo will report directly to Tonathiu Venegas , thus strengthening the company’s commercial strategy in the region.

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SANTIAGO, NUEVO LEÓN – The cold atmosphere of this magical town that filled the surrounding mountains with clouds and breeze, was diminished on the night of celebration and recognition of the Kenworth DAF dealers , where cheers and applause for more than an hour accompanied the awarding of the best performances of the business groups that represent these brands.

After awarding the Dealers in nine areas and giving recognition to the records achieved in four different categories, the Dealer of the Year 2024 award was revealed. According to Alejandro Novoa, general director of PACCAR Mexico, “this award is based on a solid focus on the business, well-structured investment plans, attention to detail and constant monitoring of financial indicators, which are essential to guarantee quality and operational efficiency, in addition to customer service, which is established as a priority, building long-lasting relationships.”

In Novoa’s view, this behavior allows dealers to strengthen brand leadership and is the engine that drives collective success.

The 2024 Dealer of the Year award went to Kenworth DAF del Este , which is part of the KREI consortium, which has a presence as a Kenworth DAF dealer in Tehuacán (Puebla), Córdoba, Orizaba, Veracruz, Coatzacoalcos (Veracruz), Oaxaca (Oaxaca), and Tuxtla Gutiérrez (Chiapas).

In addition to the Dealer of the Year, where the shortlist included Kenworth DAFdel Sur , Kenworth DAF del Este and Kenworth DAF CDMX , awards were given in various areas of performance.

The award for best performance in the DAF Consolidation category considered the conquest of new clients for this brand, as well as the transmission of values ​​such as efficiency, visibility and maneuverability of these products. The shortlist was made up of Kenworth DAF Metropolitanos, Kenworth DAF Tractor Trucks from Monterrey and Kenworth DAF Tractor Trucks from La Laguna . The winner was Kenworth DAF Metropolitanos.

In 2024, said Juan Leonardo Fiorentini, Deputy General Commercial Director of PACCAR Mexico, in addition to sales volume, the year will be remembered for having achieved adequate after-sales support , highlighting the key indicators of customer service and support.

The shortlist in this category was made up of Kenworth DAF from the East, Kenworth DAF from the South and Kenworth DAF Metropolitanos , where Kenworth DAF from the South emerged victorious .

Alejandro Novoa emphasized that to maintain market leadership, an adequate level of after-sales service must be achieved with the dealer network. Therefore, the best service performance not only considered increasing service points, but also implemented a departmental structure focused on customer service, which translated into its sales performance indicators in rescues and end-customer support.

The shortlist in this category was made up of Kenworth DAF Metropolitanos, Kenworth DAF del Sur and Kenworth DAF del Este , where the winner was Kenworth DAF del Este.

In terms of spare parts , 2024 offered a positive performance with sales of 435 million dollars (mdd) in sales to the public, while purchases from PACCAR Parts were made up of 304 million dollars, “these achievements not only reinforce our leadership position, but also highlight the vital role of our dealers in the continued success of PACCAR Mexico,” said Juan Leonardo Fiorentini.

The shortlist in this category was made up of Kenworth DAF from Michoacán, Kenworth DAF from Centro and Kenworth DAF from Bajío, with Kenworth DAF from Centro, belonging to the BACE corporation , being the winner .

An essential point is the participation of financial companies, “the growth of our clients’ operations is supported by a financing plan that adapts to their needs, both for trucks and tractor-trailers, where the proximity to these clients and the flexibility of their programs are crucial for the success of our brand with more than 5,500 financed units, representing 39% of sales in 2024,” Alejandro Novoa highlighted.

The shortlist in this category was made up of Kenworth DAF from Michoacán, Kenworth DAF Tractor Trucks from Torreón  and Kenworth DAF Tractor Trucks from Chihuahua , with Kenworth DAF from Michoacán being the winner.

The best performance at Paclease Mexicana considered the behavior of the market with a displacement of six thousand 300 units in the country, which according to the company’s figures, placed them as the market leader, “this allowed a 13% share in Kenworth sales and 23% in DAF,” said Juan Leonardo Fiorentini.

The shortlist in this category was made up of Kenworth DAF Tractor Trucks from Monterrey, Kenworth DAF from Bajío and Kenworth DAF Metropolitanos. The winner was Kenworth DAF from Bajío.

“Through the combination of proper management, with a focus and execution of strategies that generate profitability, the dealership that won the award for best management performance achieved high levels in financial indicators and opened the largest number of points of sale, contributing greatly to the expansion of territorial coverage in the network and generating the highest investment indicator in 2024,” said Alejandro Novoa.

The shortlist in this category was made up of Kenworth DAF from the Northwest, Kenworth DAF from Jalisco and Kenworth DAF from the East, with the winner being Kenworth DAF from the East.

In the Class 8 Heavy Trucks best-performing category , the winner in this category grew sales by more than 13% of the industry, not considering the sales it also added through fleets.

The shortlist in this case was made up of Kenworth DAF del Este, Kenworth DAF del Sur and Kenworth DAF CDMX. The winner was Kenworth DAF CDMX.

In the best performance category in tractor trucks, the brand displaced 11,400 units, growing 19% compared to 2023 and having a difference of 12 percentage points compared to the closest competitor, “thus reiterating our leadership position in this segment, and where the winner of this recognition participated in the sales programs and exceeded its unit programming and retail sales goals, also maintaining a strong presence and participation of both brands throughout its territory,” said Alejandro Novoa.

The shortlist in this case was made up of Kenworth DAF del Río Bravo, Kenworth DAF Tractors from Monterrey and Kenworth DAF del Bajío, a title that was won by Kenworth DAF del Río Bravo.

In terms of overall Class 8 performance, the dealership that obtained the best result in a market that displaced more than 40 thousand units, had results with the best combination of tractor-trailer and heavy-duty truck sales, with the best overall performance.

The shortlist in this case was made up of Kenworth DAF CDMX, Kenworth DAF Tractors from Monterrey and Kenworth DAF del Sur. The winner in this case was Kenworth DAF CDMX.

In addition to the previous awards, dealers who achieved record results against their own indicators were recognized, classified by different levels of record achieved:

2 records

• Kenworth DAF from Sonora.
• Kenworth DAF North West.

3 records

• Kenworth DAF Anahuac.
• Kenworth DAF tractor trucks from La Laguna.
• Kenworth DAF Sinaloa.
• Kenworth DAF Jalisco.

4 records

• Kenworth DAF of the Rio Grande.
• Kenworth DAF Chihuahua tractor trucks.
• Kenworth DAF from Huasteca.
• Kenworth DAF tractor trucks from Monterrey.
• Kenworth DAF of the East.
• Kenworth DAF from Michoacan.
• Kenworth DAF from the Center.
• Kenworth DAF from Bajio.
• Kenworth DAF Metropolitan.

5 records

• Kenworth DAF of the South.
• Kenworth DAF CDMX.

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El cargo PACCAR Mexico recognizes the best performance of its dealers apareció primero en T21.

With more than 25 years in the market, Kenworth DAF Metropolitanos (Kenworth DAF Metro) , as a PACCAR Mexico distributor for the Valley of Mexico region and the center of the country, has maintained constant development and that has led it to obtain various recognitions. , such as having obtained the “Dealer of the Year” on three occasions, the most recent corresponding to 2023.

In this context, last Tuesday, June 25, KW DAF Metro received at its facilities a delegation led by Mike Dozier, vice president of PACCAR Inc. , as well as Alejandro Novoa, general director of PACCAR Mexico; Juan Leonardo Fiorentini, Deputy Commercial General Director; Luis Reyes Commercial Director; and Tonathiu Venegas, Sales Director.

“The objective of the visit was to verify the progress we have made at Kenworth DAF Metropolitanos, the service-oriented infrastructure that we have developed, and to see the commitment of the collaborators who always seek customer satisfaction,” said Fabrizio Bartolini, general director. of Kenworth DAF Metropolitans.

The visit focused on its headquarters located in Cuamatla (Cuautitlán Izcalli), where there is a 64-bay service workshop, as well as a central spare parts warehouse that is focused on making logistics more efficient for the parts, both for service at own facilities, as well as with deliveries to customers.

During the visit, the management body of KW DAF Metro was able to present to the directors of PACCAR Inc. and PACCAR México the new projects they have, such as the opening of a service workshop in the Acolman area (State of Mexico) in the next quarter.

Another project that they will develop in the second half of 2024 is to have a state-of-the-art body shop with double the capacity of the current one and a new functional yard for the operation of new units.

In addition to its headquarters, Kenwoth DAF Metro has an area of ​​influence in the Valley of Mexico and the central area of ​​the country, with a presence in the sale of units, spare parts and service in Cuamatla (Cuautitlán Izcalli), Coacalco, Ceylán, Acolman and Cayetano ( Iztapalapa).

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