The National Chamber of Freight Transportation (Canacar) and Volkswagen Truck & Bus Mexico signed a collaboration agreement that seeks to strengthen the competitiveness of transport companies through preferential conditions for the acquisition of units , spare parts and after-sales solutions aimed at the members of the Chamber.

The signing took place at the Volkswagen Caminhões e Ônibus (VWCO) plant in Resende, Brazil, as part of VW Experience 2026 , an event organized by the automaker to showcase the brand’s operations, technology, and strategy to its customers.

The agreement was signed by Augusto Ramos , national president of Canacar, and Roberto Cortes , president and CEO of VWCO, accompanied by Ricardo Alouche , vice president of Sales, Marketing and After Sales of the automaker, as well as executives of the operation in Mexico.

Also present were Rafael Santos Magalhães , CEO for Volkswagen Trucks and Buses in Mexico, as well as Giovanni Juárez , the firm’s commercial director.

Prior to the signing, representatives of both organizations held a meeting to exchange perspectives on the main challenges and opportunities currently facing the freight transport industry in Mexico.

During the visit, the Mexican delegation also toured the Resende plant, considered a strategic production and development center for Volkswagen Trucks and Buses , where they learned about the brand’s operations and conducted test drives to evaluate the performance and technology of its vehicles.

Alouche stated that the agreement seeks to go beyond offering preferential commercial conditions and strengthen support for carriers throughout the entire life cycle of their units.

“Canacar is a strategic ally to bring us even closer to the sector and build solutions together that contribute to a more competitive and efficient trucking industry in Mexico,” he said.

According to Volkswagen Truck & Bus Mexico, this collaboration is part of its strategy to strengthen relationships with customers and industry organizations through an ecosystem that includes vehicles, parts, service, technical support, and after-sales service. Both organizations stated that the alliance aims to support carriers facing challenges such as fleet renewal, operational efficiency, vehicle availability, and total cost of ownership control.

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El cargo Volkswagen Truck & Bus Mexico and Canacar promote fleet renewal apareció primero en T21.

Reverse logistics has ceased to be a secondary process and has become a strategic element within e-commerce. In a market where consumers increasingly value the complete shopping experience, the way a company manages exchanges and returns can determine not only its profitability but also the decision to make repeat purchases.

For Rodrigo Cerda, Head of Revenue at Reversso in Mexico, the growth of e-commerce in the country has led companies to start paying more attention to after-sales service, an issue that until recently remained relegated in the face of other challenges of digitalization.

“Today, after-sales services are finally being implemented in Mexico,” he noted.

According to data from Reversso, while in Latin America 57% of return requests end in a product exchange, in Mexico the figure is around 45% to 46% , reflecting that the Mexican consumer still strengthens his trust in the brands’ own online stores and not only in marketplaces .

Cerda explained that a clear returns policy has already become a competitive differentiator. Company statistics show that two out of five consumers prefer to shop at a store that offers simple and transparent returns processes .

Furthermore, the customer is willing to pay for services that facilitate the process, such as product collection at their home, a trend that is already gaining ground in other Latin American markets and that could begin to be implemented in Mexico.

A problem that goes beyond the warehouse

For companies, a poorly managed return not only represents a logistical cost , but can also affect the entire operation.

Cerda explained that many organizations continue to manage returns using spreadsheets or manual processes , which leads to loss of information, errors in tracking merchandise, and saturation in warehouses, especially during peak demand seasons.

In addition, there is the financial impact. When a customer returns a product, the company must issue a credit note and adjust previously recorded revenue, affecting the profitability of the digital channel.

However, the biggest risk lies in the consumer experience .

According to data shared by Reversso, seven out of 10 people do not buy from a brand again after a bad experience during the returns process.

“Reverse logistics not only impacts the financial margin; it also generates internal noise in organizations and affects brand reputation,” he commented.

In this context, digitalization is beginning to play a relevant role in the management of reverse logistics.

Cerda explained that specialized platforms allow for the automation of processes such as exchanges, returns, and cancellations , as well as centralizing all information in a single system to track both operations and customer service.

Likewise, artificial intelligence is beginning to be incorporated into these processes through tools that analyze consumer satisfaction, identify return patterns, and generate recommendations to reduce future incidents.

He added that the next step will be to use predictive models capable of warning consumers, before they finalize a purchase, about potential problems with sizing, compatibility, or other product characteristics, with the aim of reducing returns from the source .

For Cerda, the future of reverse logistics will focus on preventing unnecessary returns, integrating these processes with warehouse operations, and consolidating a unified commerce vision where the customer experience is consistent across both physical and digital channels.

“After-sales service is no longer an isolated process; it is part of the buying experience and the brand loyalty strategy,” he stressed.

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El cargo Reverse logistics boosts customer loyalty: Reversso apareció primero en T21.

The availability of units has become one of the main challenges for trucking companies , so after-sales services are becoming more important to reduce downtime and maintain fleet continuity.

Providing ongoing support for vehicles throughout their lifecycle through preventative maintenance, warranties, parts availability, and specialized technical assistance is a key part of the after-sales strategies implemented by automakers. Following this principle, Isuzu Motors de México integrated its sales and after-sales departments to support customers from vehicle purchase through operation.

To that end, the company reported that it has a network of 36 dealerships and 41 support workshops across the country to meet the maintenance and service needs of the units.

“Every ISUZU vehicle is a work tool that must be kept operating at peak performance. Therefore, our goal is to offer customers the support, specialized attention, and availability of spare parts that allow them to keep their business moving,” commented Miguel Mejía, Deputy Director of After-Sales at the company.

For his part, Alfonso Rodríguez, Deputy Director of Sales at ISUZU Motors de México, indicated that customer service begins with the selection of the unit based on the operational needs of each company and continues during the operational stage through after-sales services.

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Technical expertise and after -sales service have once again taken center stage at Isuzu Motors de México . The automaker celebrated the 17th edition of its National Technical Skills Competition , an event that brought together the top specialists from its dealer network and will determine the Mexican representatives for the world finals in Japan.

The process brought together more than 124 technicians from different regions of the country , who participated in theoretical evaluations and specialized training through the brand’s i-learning platform . From that group, 12 finalists reached the national stage held at the Isuzu Training Center, located at the SKD plant in Cuautitlán Izcalli, State of Mexico.

During the competition, participants faced tests focused on engine diagnostics, unit inspection, technical measurement, and troubleshooting mechanical and electronic faults in scenarios similar to the daily operation of workshops.

In addition to technical knowledge, the assessment also tested skills related to analytical thinking, operational safety, discipline, and teamwork, elements that the brand considers relevant to maintaining the operational continuity of its clients .

“At Isuzu, we understand that customer trust is also built through after-sales service. Our technicians are the ones who keep thousands of businesses running every day, and this competence reflects the level of preparation, commitment, and professionalism that exists within our network,” said Luis Miguel Mejía Triay, Deputy Director of After-Sales at Isuzu Motors de México.

In the individual category, Gustavo Olguín Pacheco was recognized as the best setter coach in Mexico. He and Jorge Alejandro Salazar Álvarez also won the team competition and will represent the country in the international final to be held in Japan in November 2026.

Isuzu noted that this competition is part of its ongoing training strategy focused on maintaining standards of quality, safety and efficiency within its service network.

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El cargo Isuzu takes technical competition to an international level with Mexican finalists apareció primero en T21.

With the goal of strengthening the technical capabilities of its distributor network in Latin America, Cummins held the Power Innovation Forum , a regional meeting that brought together more than 120 participants from Mexico, Argentina, Colombia, Chile, Ecuador and Peru, the company reported in a statement.

During the forum, the company addressed topics related to innovation in powertrain systems , fuel efficiency, after-sales technical support, and strategies to respond to the demands of increasingly competitive markets.

The meeting also served as a feedback space between the brand and those who have direct contact with operators and fleets.

According to Cummins , the event aimed to strengthen the engineers and technical representatives who work directly with customers on a daily basis, as well as to promote greater regional integration and collaboration between teams from different countries.

“The exchange of experiences and technical knowledge is fundamental to building increasingly sustainable and competitive solutions. Events like the Power Innovation Forum strengthen the technical capabilities of our network, as well as the connection between the people who drive Cummins’ growth in the region every day,” said Jorge Machuca, leader of the Engines segment for Cummins Latin America.

As part of the event’s closing, the company held an awards ceremony to recognize outstanding projects from its dealer network in categories such as Best Practice , Customer Acquisition , Customer Management , Customer Support Plan, and Fuel Economy . The awards focused on incentivizing excellence in customer service and technical operations.

Cummins emphasized that these types of meetings are part of its strategy to promote sustainable solutions, continuous improvement, and collaborative work in the face of current industry challenges in Latin America.

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The trucking sector in Mexico faces a challenging market  where there is demand for the movement of goods, but this takes place in an environment with tariffs pressured by users, in addition to the complexity imposed by the economic scenario in Mexico and the geopolitical context.

Faced with this reality, two years ago International embarked on a service-oriented approach, creating a comprehensive ecosystem aimed at improving the customer experience and supporting the brand promise: “returning units in hours, not days,” Rafael Alvarenga, President of Latin American Operations at International, stated in an interview with T21.

From the executive’s perspective, the after-sales and service strategy is consolidated as one of the key pillars in International’s current performance in Latin America.

It is precisely in this area that Elite Service Team is integrated, contributing to the specialized technical training component, linked to the digitization of diagnostic and operational processes in workshops. This approach allows for a significant reduction in repair and maintenance times.

In Alvarenga’s view, the combination of highly trained technicians and advanced digital systems enables faster access to vehicle information, streamlining repairs and reducing downtime. The result is a direct impact on customer perception , with clients recognizing International as a reliable partner for business continuity.

The Elite Service Team competition brought together seven teams who showcased their technical skills and knowledge of service strategies. Five teams represented dealerships in Mexico, along with one from Colombia and one from Honduras.

“What we see here today is a reflection of this evolution. Latin America is demonstrating a clear ability to operate with increasingly higher standards, aligned with our global priorities, and for that I want to congratulate everyone,” highlighted Fabio Souza, Vice President of Service Solutions at International.

A customer’s experience is defined by many touchpoints, and one of the most important is the workshop. This is one of the approaches International seeks to differentiate itself and use to achieve a better experience in the market.

“That’s why, as a brand, we’ve made the decision to create the Elite Service Team strategy and strengthen our support for each of you. With this project, we’re investing in continuous training to strengthen the brand’s global capabilities. Workshop processes that guarantee consistency and efficiency day after day. Infrastructure and tools that allow us to do our job better every day,” Rafael Alvarenga emphasized.

Regarding the Elite Service Team competition , the results were as follows:

• 1st place: Cajasa Power Train .
• 2nd place: The Unstoppables of Navitrans Colombia.
• 3rd place: AMSA Southeast Shadow Team.

The other participating teams were:

• International JACFIX from Cajasa.
• AMSA Oriente Power Mechanis .
• Elite Technicians of Sierra Norte CDMX.
• The Xatruch of Cemcol of Honduras.

One aspect that Alvarenga highlighted is that the dealer network has created excellent working conditions. “Together with the network, we have worked to provide increasingly better working conditions, optimized bays, 5S standards (sort, set in order, shine, standardize, and discipline), restrooms, cafeterias, and all the infrastructure needed for them to do their jobs in the best possible way,” he added.

Additionally , Camiones de Durango (Cadusa) was awarded for “Innovation” .

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El cargo Elite Service Team enhances International strategy apareció primero en T21.

Technical expertise and after -sales service have once again taken center stage at Isuzu Motors de México . The automaker celebrated the 17th edition of its National Technical Skills Competition , an event that brought together the top specialists from its dealer network and will determine the Mexican representatives for the world finals in Japan.

The process brought together more than 124 technicians from different regions of the country , who participated in theoretical evaluations and specialized training through the brand’s i-learning platform . From that group, 12 finalists reached the national stage held at the Isuzu Training Center, located at the SKD plant in Cuautitlán Izcalli, State of Mexico.

During the competition, participants faced tests focused on engine diagnostics, unit inspection, technical measurement, and troubleshooting mechanical and electronic faults in scenarios similar to the daily operation of workshops.

In addition to technical knowledge, the assessment also tested skills related to analytical thinking, operational safety, discipline, and teamwork, elements that the brand considers relevant to maintaining the operational continuity of its clients .

“At Isuzu, we understand that customer trust is also built through after-sales service. Our technicians are the ones who keep thousands of businesses running every day, and this competence reflects the level of preparation, commitment, and professionalism that exists within our network,” said Luis Miguel Mejía Triay, Deputy Director of After-Sales at Isuzu Motors de México.

In the individual category, Gustavo Olguín Pacheco was recognized as the best setter coach in Mexico. He and Jorge Alejandro Salazar Álvarez also won the team competition and will represent the country in the international final to be held in Japan in November 2026.

Isuzu noted that this competition is part of its ongoing training strategy focused on maintaining standards of quality, safety and efficiency within its service network.

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El cargo Isuzu takes technical competition to an international level with Mexican finalists apareció primero en T21.

Sales of heavy vehicles continue to show no solid recovery, while some carriers postpone renewal decisions due to economic and political uncertainty, distributors are beginning to concentrate efforts on areas such as maintenance, spare parts and field service, commented Pablo Swaine, general director of Special Trucks .

Industry figures reflect the current challenges facing the heavy vehicle market. According to the Mexican Association of Automotive Distributors (AMDA) , retail sales of heavy vehicles experienced a year-on-year decline of 28.8% between January and April 2026, with 10,038 units sold. Furthermore, April of this year marked the fourth consecutive month of negative growth for the sector.

For its part, the  National Association of Bus, Truck and Tractor-Trailer Producers (ANPACT) reported that, during the period January-April 2026, wholesale sales decreased by 10.6%, while production fell by 22% and exports by 21.5%.

In this context, the company continues to invest in new facilities and in strengthening its after-sales operations , despite acknowledging that the market is still going through a difficult period.

“Last year we were down 37%. So far this year we’re down 16%,” Pablo Swaine noted. He acknowledged that the market is still going through a period of caution regarding fleet renewal, although he is confident that activity will improve in the coming months.

The company is currently working on the renovation of its Vallejo facilities and the image update of the Cuautitlán branch , projects that are progressing while the market for new units continues to show weakness.

According to Swaine, the environment has led many carriers to limit purchases to only the essentials and extend fleet renewal cycles .

In response, the company is primarily seeking to strengthen its after-sales business , a segment that has become increasingly important for commercial vehicle distributors.

“The only way to have a long-term relationship with the customer is if I provide good after-sales service,” he stressed.

Currently, the company operates eight mobile workshops and two roadside assistance units to perform preventive and corrective maintenance, as well as off-site repairs . In addition to the metropolitan area, its services extend to states such as Querétaro, Puebla, Hidalgo, Morelos, and the State of Mexico.

The executive explained that the customer service approach has also changed compared to previous years, when customers went directly to dealerships to resolve any service or repair issues. “Today, we come to the customer,” he stated.

The operation also incorporates telemetry and remote diagnostic tools that allow faults to be identified before reaching the unit and the necessary spare parts to be prepared in advance.

Although he acknowledged that carriers already use monitoring and security technologies, Swaine noted that there is still room to leverage them more broadly within operations.

The company’s first stage was marked by the vision of Desmond J. Swaine , who championed the development of trucking in Mexico from scratch.

Subsequently, Roberto “Bob” Swaine spearheaded the growth and professionalization of the operation, strengthening internal processes and consolidating the name within the industry.

Currently, Pablo Swaine represents the third generation at the head of the business, with a strategy focused on strengthening after-sales service, incorporating new technologies, and developing the internal work team.

When defining what it represents today, Pablo Swaine summarized the essence of the company in a single word: reputation .

“We have been building it for 70 years,” the executive said, noting that the long-term relationship with customers and the trust within the industry have been a fundamental part of the company’s history.

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El cargo Special Trucks focuses on after-sales service in the face of market uncertainty apareció primero en T21.

The Association of Daimler Commercial Vehicle Distributors Mexico (ADAVEC) begins a new stage with the swearing-in of Alejandro Rivera as president for the period 2026-2027 , accompanied by a board of directors made up of Jaime Tamez, Roberto Cano, Pablo Swaine and Víctor Calderón.

The changeover takes place in an environment where the network faces a more competitive market, with pressure on inventories, changes in commercial dynamics and limitations in some segments such as the government sector, which has forced a rethinking of the operational strategy.

With a national presence through 51 distributors grouped into 11 business groups , the network will seek to reinforce its main differentiator: the ability to offer a comprehensive solution beyond the sale of units, with emphasis on after-sales service, the availability of spare parts and speed in service.

“We have to build our competitive advantage as a network,” Rivera said in an interview with T21. He emphasized that integration between the plant, finance, and distributors will be key to executing an effective strategy.

Among the challenges identified by the new leadership are inventory management —with around 350 units pending placement—, as well as the need to strengthen financing schemes and prices to maintain competitiveness, explained the new president.

Added to this is an environment where marketing faces new challenges , from participation in public tenders —where the network has had less presence— to the need to offer more competitive conditions compared to other market players.

Another relevant front is the used car market, where the importation of approximately 33,000 units per year puts pressure on prices and complicates the vehicle fleet renewal process.

Given this scenario, the strategy also includes promoting digital tools to improve service efficiency, from automated spare parts systems to more accurate maintenance diagnostics, with the aim of reducing response times and increasing customer responsiveness.

In financial terms, the network remains stable, although in an environment that demands finer decisions in “pricing and financing”, particularly given lower liquidity in the market, Rivera explained.

With a network that generates more than 40,000 jobs in the country, the new leadership will seek to consolidate internal integration as a basis to strengthen its positioning and respond to current market conditions.

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El cargo ADAVEC launches new leadership; will focus on integration and after-sales service apareció primero en T21.

TOLUCA, STATE OF MEXICO – In the trucking industry , the difference between keeping a unit operational or taking it out of service doesn’t always depend on a business decision, but rather on the technical precision with which its components are remanufactured. In this area, Daimler Truck  ‘s Detroit REMAN Toluca Plant is committed to strengthening the role of engineering within the remanufacturing process .

Beyond the concept, the operation relies on measurement and control tools that seek to ensure that each component meets specific parameters.

The level of detail goes beyond traditional inspection . The plant integrates scanning and digitization systems that allow components to be reconstructed in three-dimensional models, making it easier to compare dimensions with original specifications.

These types of processes become crucial in an environment where many components have exceeded their initial lifecycle. Through digitization , it is possible to identify deviations, detect failures, and ensure that each part meets standards before being reintroduced into operation.

Technology also opens up another possibility: reverse engineering . In cases where certain parts are no longer available on the market, the plant can rebuild them from scans and digital models. “We are able to make engine parts that have already had a very long life cycle… it is important to recover that engineering,” explained Víctor Hugo Téllez, the plant’s general manager.

This technical approach is complemented by the plant’s operational vision . “It’s a much more advanced process… with specialized tools, digitized equipment, and access to engineering,” he noted.

The overall objective is clear: to ensure that the components not only return to operation, but do so under controlled and measurable conditions , aligned with manufacturer standards, he pointed out.

Thus, remanufacturing ceases to be a corrective process and becomes an operation based on data, precision, and technology, in a sector where every millimeter can translate into reliability… or risk along the route.

Inclusion and talent: the backbone of the operation

The operation also incorporates an inclusive approach within its structure. Of a workforce of nearly 400 employees, over 30% of the operational staff are women , while around 10% are deaf.

Beyond the numbers, the approach is linked to attracting talent in an increasingly specialized environment. “We don’t hire anyone based on a specific characteristic… we hire them because they are the best at what we do,” Téllez explained.

This approach seeks to respond to an operational need: to have trained personnel in processes where technical precision and the use of technology are increasingly crucial to maintaining quality in remanufacturing.

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El cargo Daimler Truck focuses on technical precision in its remanufacturing processes apareció primero en T21.