The Mexican automotive market closed August 2025 with negative results, since 124,167 new light vehicles were sold , which represented a 3% drop compared to August 2024, when 128,008 units were sold, according to information from the  Administrative Registry of the Automotive Industry of Light Vehicles (RAIAVL)  of the  National Institute of Statistics and Geography (Inegi) .

The agency also reported that during the  January-August period  of this year, automobile sales totaled  957,993 units , a 0.7% decrease  compared to the same period last year.

Despite the decline, according to INEGI data, this is the fourth best January-August cycle in the last 10 years.

Meanwhile, the Mexican Association of Automobile Dealers (AMDA)  and the  Mexican Association of the Automotive Industry (AMIA) reported that among the brands with the best performance in terms of vehicle sales in the accumulated 2025 were Nissan  with 18.3% of the market, followed by  General Motors with 13.3%,  Volkswagen  with 11.3%, and  Toyota  with 8.4%.

Brands such as Suzuki , Toyota, Isuzu , Honda and Mazda showed declines in their sales during August 2025, with decreases of  25%, 10.6%, 26.8%, 9.5% and 6.2%, respectively, compared to the sales of the same month last year.

Meanwhile, during the eighth month of 2025, KIA , Nissan and Mitsubishi recorded positive figures in their placements, with increases of 9.8%, 9.9% and 8.9%, respectively.

The decline in light vehicle sales in August 2025 comes amid a slowdown in the Mexican economy, and the national automotive industry faces a challenging environment, marked by factors such as trade uncertainty stemming from U.S. tariffs.

It’s worth remembering that tariffs on key inputs for the sector, such as steel and aluminum, remain in effect, even though Mexico has secured a 90-day extension on new tariffs from the United States.

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In March 2025,  338,669 light vehicles were manufactured in Mexico , which represented an increase of 12.1% compared to the same month in 2024, according to figures from the  National Institute of Statistics and Geography (INEGI) .

According to information from the  Administrative Registry of the Light Vehicle Automotive Industry (RAIAVL) , 973,485 cars were manufactured in the country between January and March 2025 , representing a 4.8% increase compared to the same period last year.

Of the total manufactured in the first quarter of the year, light trucks represented  76.1% , with  740,931 units , while the remainder corresponded to automobile manufacturing, with  232,554 automobiles .

During the period,  Toyota  excelled in its domestic production, with a  116% increase  to 78,464 units  compared to  36,330  in the same cycle in 2024.

KIA  also showed good results in terms of its manufacturing, with a  24.1% increase  in the first quarter of 2025 with  68,560 units  compared to the  55,250  cars produced in the same period last year.

Ford  recorded an increase in its production during that period, with an increase of 14.4% , reaching 102,732 units .

Exports on the rise

INEGI also announced that the export of light vehicles manufactured in Mexico during March 2025 amounted to 296,964 units , representing an annual increase of 3.8% .

However, in the first quarter of this year, shipments abroad showed a decrease of 6.04% , with 775,866 vehicles exported , compared to 825,707 vehicles in the same period in 2024.

In the period January-March 2025, the United States  was the main destination for light vehicle exports, with  83% reaching 643,894 units , followed by  Canada  with  67,080  cars , which represented  8.6%  of shipments abroad.

Among the brands that registered the highest exports in the first quarter of this year were Toyota, with a  120% increase  over the same period in 2024. KIA followed with a  22.9% increase , and Ford with a 9.3% increase .

According to data from INEGI (National Institute of Statistics and Census), vehicle exports increased in the third quarter of the year, with the United States becoming the main buyer of cars manufactured in Mexico. This is despite the fact that Donald Trump , president of Mexico, has reiterated that he does not want cars manufactured in Mexico or Canada in the United States.

The increase in vehicle shipments to that country also comes after Trump imposed 25% tariffs on April 3 on cars entering the United States from several countries around the world, including Mexico, one of its main North American trading partners.

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The heavy vehicle industry suffered setbacks during February 2025, both in production and in exports and sales, compared to the same month last year, according to information from the Mexican Association of Automotive Distributors (AMDA) and the National Association of Bus, Truck and Tractor Producers (ANPACT) , with figures from the National Institute of Statistics and Geography (Inegi) .

According to the Administrative Registry of the Heavy Vehicle Automotive Industry (RAIAVP) , 13,629 units were manufactured in the second month of 2025 , which represented a decrease of 27.5% compared to the same month in 2024, when 18,792 units were manufactured .

“These were mostly cargo units, with 13,336 and 293 passenger units. This represents a 26.4% decrease, again referring to cargo, and a 56% decrease in passenger units, for a total reduction of 27.5%,” explained Rogelio Arzate, executive president of ANPACT, at a press conference.

In the January-February period, 27,737 heavy vehicles were manufactured , which represented a 19.3% decrease compared to the same period in 2024, Arzate reported.

Of this accumulated total, 98% was in the cargo segment with 27,175 units , while the rest was passenger with 562 units .

During this period, Kenworth was the automaker that showed the best performance in its manufacturing, with an increase of 2.3% compared to the same cycle in 2024.

Export on the same route

Inegi also announced that the export of heavy vehicles manufactured in Mexico was  11,535 units , which represented a drop of  23.9% in February 2025 compared to the same month in 2024, when 15,167 vehicles  were sent abroad  .

Meanwhile, in the first two months of this year, 22,520 heavy vehicles were exported, which meant a decrease of 16.8% compared to the same period in 2024.

Rogelio Arzate explained that the United States  was the main destination for heavy vehicle exports, with  95.9% (21,588 units) , followed by  Canada  with  668 units , which represented  3%  of shipments abroad.

Kenworth was the brand that registered the highest exports in the second month of this year, with an increase of  2.5%  over the same month last year, according to figures from Inegi.

Arzate explained that one issue of concern is the importation of used vehicles, which has decreased so far this year.

“So far in 2025, we’ve seen a reduction of around 22.4% compared to 2024. The same period in the first two months of 2,706 units in January and February 2024 is now down to 2,100 units,” he noted.

Sales with a different perspective

Regarding the sale of heavy vehicles, Guillermo Rosales , executive president of AMDA, explained that the sector reached 3,772 heavy units at retail in February 2025, which represented a drop of 18.5% compared to February 2024.

“If we compare the figures with 2023, two years ago, we see that the figures for our first two months are not that far off; they are even slightly higher than the first two months of 2023 and are more in line with the trend records for years that were considered positive, except for the very good year 2024, which set a record for sales of heavy commercial vehicles in the Mexican market,” Rosales explained at a conference.

He considered that this behavior was due to various factors, such as a slowdown in the Mexican economy, as well as the uncertainty generated by the threat of tariffs from United States President Donald Trump .

Meanwhile, Arzate stated that wholesale sales totaled 2,526 units , which represented a 44.5% drop compared to the second month of last year.

“In February, we observed a decline in both the freight and passenger segments. Freight traffic decreased by around 46.3%, and passenger traffic decreased by 35% compared to 2024. Intercity buses, also a significant number, grew by 135.5%,” he noted.

Regarding the threat of tariffs by the United States government on various Mexican products, he indicated that “we believe that trade tariffs do not contribute to the development of trade between both countries. This trade relationship must continue to promote the principles of cooperation, free competition, complementarity and competitiveness of the heavy vehicle automotive industry, an industry that is fully integrated both in production and in the supply chain. Therefore, we see dialogue between nations, both governments and representatives of the productive sector, as positive and necessary.”

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