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		<title>From data to decision, AI transforms trucking</title>
		<link>https://t21.us/from-data-to-decision-ai-transforms-trucking/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Wed, 28 May 2025 23:39:28 +0000</pubDate>
				<category><![CDATA[FEATURED]]></category>
		<category><![CDATA[Land]]></category>
		<category><![CDATA[ADAS]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[Automation]]></category>
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		<category><![CDATA[MOTOR VEHICLE THEFT]]></category>
		<category><![CDATA[Motum]]></category>
		<category><![CDATA[Tecnomotum]]></category>
		<guid isPermaLink="false">https://t21.us/?p=627750</guid>

					<description><![CDATA[<p>Incorporating Artificial Intelligence (AI) into trucking is an alternative for making better decisions , focusing on productivity, and addressing the challenges of property and road safety allows for more assertive action. Tecnomotum convened clients from the northeast region to present the topic: “From Data to Decision: Artificial Intelligence that transforms freight transportation” , and where various key messages were raised, one of [&#8230;]</p>
<p>El cargo <a href="https://t21.us/from-data-to-decision-ai-transforms-trucking/">From data to decision, AI transforms trucking</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2025/05/motum_pedro-rivera.jpg" /></p>
<p><span>Incorporating </span><strong><span>Artificial Intelligence (AI) into trucking</span></strong><span> is an alternative for </span><strong><span>making better decisions</span></strong><span> , focusing on productivity, and addressing the challenges of property and road safety allows for more assertive action.</span></p>
<p><a href="https://hubs.la/Q03nNyHk0"><span>Tecnomotum</span></a><span> convened clients from the northeast region to present the topic: </span><strong><span>“From Data to Decision: Artificial Intelligence that transforms freight transportation”</span></strong><span> , and where various key messages were raised, one of them, from </span><strong><span>Pedro Rivera</span></strong><span> , CEO of </span><a href="https://info.tecnomotum.com.mx/efl3-dsy-mty?utm_campaign=10591826-Evento%20%2F%20Desayuno%20%2F%20MTY&amp;utm_source=T21&amp;utm_medium=Nota%20periodistica"><span>Tecnomotum</span></a><span> , who described that AI is required to take advantage of the sea of ​​alerts that are generated today through the systems that the units have, </span><strong><span>and where this type of solutions based on AI allows to identify risks in operation and not only address asset security</span></strong><span> .</span></p>
<blockquote><p><span>&#8220;There&#8217;s more and more data out there. At </span><a href="https://info.tecnomotum.com.mx/efl3-dsy-mty?utm_campaign=10591826-Evento%20%2F%20Desayuno%20%2F%20MTY&amp;utm_source=T21&amp;utm_medium=Nota%20periodistica"><span>Tecnomot}um</span></a><span> , we aim to unite various systems and leverage all available information, such as ADAS systems in trucks,&#8221; Rivera said.</span></p></blockquote>
<figure id="attachment_646534" class="wp-caption aligncenter" aria-describedby="caption-attachment-646534"><img fetchpriority="high" decoding="async" class="wp-image-646534 size-full" src="https://t21.com.mx/wp-content/uploads/2025/05/motum_pedro-rivera.jpg" sizes="(max-width: 1170px) 100vw, 1170px" srcset="https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_pedro-rivera.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 1170w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_pedro-rivera-300x179.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 300w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_pedro-rivera-1024x613.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 1024w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_pedro-rivera-768x459.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 768w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_pedro-rivera-600x359.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 600w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_pedro-rivera-150x90.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 150w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_pedro-rivera-750x449.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 750w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_pedro-rivera-1140x682.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 1140w" alt="" width="1170" height="700" data-pin-no-hover="true" /><figcaption id="caption-attachment-646534" class="wp-caption-text"><span>Pedro Rivera, CEO of Tecnomotum.</span></figcaption></figure>
<p><span>Pedro Rivera was emphatic that </span><strong><span>AI must be incorporated into business operations</span></strong><span> to be more efficient, make more accurate decisions, and achieve better use of resources.</span></p>
<p><span>Carlos Cota, Vice President of Revenue at </span><a href="https://info.tecnomotum.com.mx/efl3-dsy-mty?utm_campaign=10591826-Evento%20%2F%20Desayuno%20%2F%20MTY&amp;utm_source=T21&amp;utm_medium=Nota%20periodistica"><span>Tecnomotum</span></a><span> , recalled that in 2015 they began the </span><strong><span>Enlace Freightliner</span></strong><span> integration to develop a platform that would allow the use of technology for logistics purposes, but now through the incorporation of </span><strong><span>AI the goal is to make their operation simpler</span></strong><span> , with </span><strong><span>Enlace Freightliner 3.0 (EFL 3.0)</span></strong><span> .</span></p>
<figure id="attachment_646535" class="wp-caption aligncenter" aria-describedby="caption-attachment-646535"><img decoding="async" class="wp-image-646535 size-full" src="https://t21.com.mx/wp-content/uploads/2025/05/motum_carlos-cota.jpg" sizes="auto, (max-width: 1170px) 100vw, 1170px" srcset="https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_carlos-cota.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 1170w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_carlos-cota-300x179.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 300w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_carlos-cota-1024x613.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 1024w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_carlos-cota-768x459.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 768w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_carlos-cota-600x359.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 600w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_carlos-cota-150x90.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 150w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_carlos-cota-750x449.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 750w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_carlos-cota-1140x682.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 1140w" alt="" width="1170" height="700" data-pin-no-hover="true" /><figcaption id="caption-attachment-646535" class="wp-caption-text"><span>Carlos Cota, Vice President of Revenue at Tecnomotum.</span></figcaption></figure>
<blockquote><p><span>&#8220;Intelligence now allows us to identify all alerts and which ones need to be addressed in order to avoid a potential accident, making us more assertive in our decision-making,&#8221; Cota noted.</span></p></blockquote>
<p><span>The executive emphasized to the transporters that one advantage </span><a href="https://info.tecnomotum.com.mx/efl3-dsy-mty?utm_campaign=10591826-Evento%20%2F%20Desayuno%20%2F%20MTY&amp;utm_source=T21&amp;utm_medium=Nota%20periodistica"><span>Tecnomotum</span></a><span> has is the development of products tailored to the Mexican market and the real-life working conditions they face.</span></p>
<p><span>Carlos Cota recommended that carriers evolve by converting monitoring centers into intelligence centers, </span><strong><span>which will have the following advantages:</span></strong></p>
<ul>
<li><span>Intelligent alert assignment.</span></li>
<li><span>Alert segmentation by risk.</span></li>
<li><span>Automation of actions.</span></li>
<li><span>Neurovision and automated reports.</span></li>
<li><a href="https://hubs.la/Q03nNyHk0"><span>Discover how to turn your monitoring center into an operational intelligence center</span></a><span> .</span></li>
</ul>
<p><span>While this solution is integrated into EFL 3.0, </span><strong><span>it can be implemented on any truck or tractor-trailer model</span></strong><span> to achieve the benefits mentioned.</span></p>
<blockquote><p><span>A practical example of how Artificial Intelligence supports decision-making is the following: &#8220;It takes AI less than two minutes to analyze 60,000 alerts generated by the units; in a highly efficient action, it would take a monitor 480 hours,&#8221; described Javier Altamirano, Director of Product Marketing at EFL 3.0.</span></p></blockquote>
<figure id="attachment_646536" class="wp-caption aligncenter" aria-describedby="caption-attachment-646536"><img decoding="async" class="wp-image-646536 size-full" src="https://t21.com.mx/wp-content/uploads/2025/05/motum_javier-altamirano.jpg" sizes="auto, (max-width: 1170px) 100vw, 1170px" srcset="https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_javier-altamirano.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 1170w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_javier-altamirano-300x179.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 300w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_javier-altamirano-1024x613.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 1024w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_javier-altamirano-768x459.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 768w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_javier-altamirano-600x359.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 600w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_javier-altamirano-150x90.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 150w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_javier-altamirano-750x449.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 750w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_javier-altamirano-1140x682.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 1140w" alt="" width="1170" height="700" data-pin-no-hover="true" /><figcaption id="caption-attachment-646536" class="wp-caption-text"><span>Javier Altamirano, Director of Product Marketing EFL 3.0.</span></figcaption></figure>
<p><span>Altamirano explained that the advantages of EFL 3.0 can be described in three areas: first, the ability to group alerts into three lanes: possible vehicle theft, fatigued driving, and possible accidents, &#8220;allowing us to find the needle in a sea of ​​alerts . </span><strong><span>&#8220;</span></strong></p>
<p><span>In the case of road safety, the </span><strong><span>Dangerous Driving Meta-Alert module</span></strong><span>  allows the monitoring center to reduce risk through preventive alerts. Calls are made by a robot through the </span><strong><span>Neuropanel, and actions can be automated</span></strong><span> according to the defined processes.</span></p>
<p><span>The previous one is the second lane, automation.</span></p>
<p><span>While the third lane is determined by creating alerts on cameras with AI, &#8220;this function allows us to identify the correct operator, recognize objects that should not be in the cabin, all of this is done by Motum on our supplier&#8217;s original camera, </span><strong><span>which is the added value we give to our market offering</span></strong><span> ,&#8221; Javier Altamirano asserted.</span></p>
<blockquote><p><a href="https://hubs.la/Q03nNyHk0"><span>The approach presented by Tecnomotum</span></a><span> executives generated a shift in perspective for some of the transporters present, motivating them to be more receptive in order to obtain greater benefits from Artificial Intelligence.</span></p></blockquote>
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<p>El cargo <a href="https://t21.us/from-data-to-decision-ai-transforms-trucking/">From data to decision, AI transforms trucking</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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