Logistics , often invisible to the consumer, is the backbone of the global economy. “Everything around us has, at some point, passed through a warehouse or a truck,” said Nicolás Kovalsky, CEO of Kovix , explaining the impact of the sector.
The key, he says, is not just moving goods, but how technology can transform processes to achieve efficiency and sustainability .
In an interview with T21, Kovalsky identified three main challenges in the logistics sector in Latin America: constant talent turnover, obsolete systems that hinder integration, and a lack of automation to make quick and accurate decisions.
“Many companies still work with pencil and paper or systems that cannot be connected without multi-million dollar investments,” Kovalsky said.
He explained how these problems limit the growth potential of small and medium-sized companies. In this regard, he assured that the proposal of companies like Kovix is to offer accessible tools that allow the integration of disparate systems and the automation of key processes.
He explained that tools such as WMS, TMS, SCP perform specific functions, but their lack of integration generates manual processes and errors.
From warehouses to route planning, their approach relies on autonomous agents that optimize repetitive tasks, freeing up human talent for strategic decisions.
“The goal is for systems to guide people, minimizing errors and speeding up processes,” Kovalsky said.
On the international level, he saw a great opportunity for Mexican companies in the US market, especially with the rise of nearshoring (relocation of production lines to consumption centers) .
However, he warned that competing in that market requires robust technological systems.
“If you don’t deliver on time, you lose your status as a supplier; there is no room for error,” explained the CEO of Kovix.
Furthermore, the integration of artificial intelligence (AI) is another bet in the sector. According to Kovalsky, AI does not replace people, but rather complements them, helping to identify patterns, make decisions and anticipate problems.
“It’s the immediate future: automation and integration working in sync,” Kovalsky said.
With bases in Mexico, Argentina, Colombia and the United States, Kovix seeks to democratize access to logistics technologies.
Through its focus on customization and implementation support, the company positions itself as a bridge between local needs and global best practices.
“We extract knowledge from the most advanced markets and adapt it to the realities of Latin America,” Kovalsky said.
The CEO of Kovix also indicated that in Mexico and the United States, the company showed how technology can transform logistics . In the Mexican market, they have worked with digital supermarkets, implementing systems that modernize warehouses and generate more agile logistics.
In the United States, their focus is on connecting manufacturers with large retailers , creating a network that allows for greater penetration in such a competitive market.
“The future of logistics lies in the total integration of processes, and Mexico has a great opportunity to take advantage of nearshoring if it adopts this technological vision,” said Kovalsky.
Finally, he commented that the ideal is to build a more efficient and connected logistics ecosystem. For him, the real challenge is not in the technology itself, but in how it can be used to empower people and transform the industry.
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