“Our flagship in road safety, industrial safety, manufacturing processes, etc., is the concept ‘If you see something, do something’, a rule that saves lives and allows us to guarantee a 100% safe operation. To support this concept, we are working with strategic partners on driving habits, acceleration, braking, sharp turns, speeding, drowsiness, cell phone use, and seat belt use,” shared Samuel Pérez, Road Safety Leader at Coca-Cola FEMSA, during his participation in the Fleet LatAm Summit 2024 .
Pérez said that to achieve safety objectives, Coca-Cola FEMSA worked on a complete ecosystem because technology itself is not the answer, but rather creating an environment in which the information available is useful on a practical level, which leads to constant training for drivers.
“A year ago, at Coca-Cola FEMSA we began a path toward change, starting with the practical use of telemetry and data. After this initial diagnosis, we began defining a safety score algorithm that focuses on driver behavior, not to point out areas for improvement, but to identify the elements to be trained ,” Pérez shared.
In this process, Coca-Cola FEMSA undertook a training tour with the help of traveling simulators that offered an immersive experience of what happens on the streets, generating personalized scenarios with the driving habits with the highest incidences, in order to modify this type of situations.
The company spokesperson highlighted that in December of last year the bottler introduced video telemetry inside the trucks, a project that to date totals two thousand vehicles and counting .
“This year we created a digital system focused on feedback, meaning that when we have an incident or a deviation, the information is shared with both drivers and supervisors to generate communication that translates into targeted training,” said Pérez.
With these actions, Coca-Cola FEMSA has managed to unite the team under the supervision of 16 data analysis specialists who execute the digital feedback system, with a real-time reaction capacity.
With the help of technology and personalized training, the beverage bottling and marketing company has managed to reduce road incidents by 32% from the fourth quarter of 2023 to the second quarter of 2024 .
