GUADALAJARA, JAL.- During its participation in Expo Transporte ANPACT 2025 , Scania Mexico presented the latest advances in its global and national strategy, marking a new step in the transformation of the transportation industry.
The company presented two key developments that mark a new stage for the brand: the creation of the Scania and multi-brand pre-owned sales team , and the launch of Scania Smart , a digital platform that integrates all the vehicle’s devices, sensors, and systems into a single dashboard.
Both announcements “reinforce the company’s vision of continuing to transform the transportation industry with innovation, connectivity, and solutions tailored to the customer,” commented Jorge Navarro , Commercial Director of Scania Mexico.
“For some time now, our customers have been asking us to start buying back units. We began with our own trucks, but also with buybacks of multi-brand units,” explained Navarro, introducing the new used vehicle sales team headed by John Matos, Area Manager.
During his presentation, he emphasized that this project aims to offer greater resale value and confidence to carriers, with formal buyback and reconditioning processes, and the possibility of acquiring pre-owned units from both Scania and other brands .
The new system includes a digital platform with an online quote tool and interactive screens that allow users to view the available inventory directly from the Scania Mexico website.
“We want the customer to have complete transparency, quick access to information, and the ability to choose the option that best suits their operation,” he noted
With this initiative, Scania expands its commercial portfolio to serve a growing segment, offering support, warranty, and traceability for each vehicle, and consolidating a comprehensive offering that covers the entire lifecycle of the units.
Scania Smart, technology at the service of the driver and the fleet
The second launch, Scania Smart , represents the brand’s latest technological leap toward intelligent transport
Navarro explained that the system was designed as a customizable digital platform that brings together all the truck or bus’s devices, sensors, and systems in a single environment , creating a direct link between the vehicle, the driver, and the operation.
“Scania Smart is more than a digital dashboard. It’s an operational partner, a tool that connects the driver with the information that truly matters,” the executive emphasized.
The solution integrates features such as navigation, alerts, vehicle performance, and preventative diagnostics , all organized in a clear and intuitive way. Visual and audible alerts warn of pedestrians, nearby vehicles, or driver fatigue, promoting safer and more efficient driving.
The system also enhances fleet management , allowing operators to monitor performance in real time, anticipate maintenance, and reduce unnecessary stops .
“With this tool, we are taking the first steps toward autonomy. It is the technological foundation upon which we will continue to build the future of transportation,” Navarro stressed
For his part , Alejandro Mondragón , president and CEO of Scania Mexico , underscored the importance of the industrial and operational growth that the brand is driving globally and locally.
He highlighted that the company continues its global expansion process with the opening of its third industrial hub in Asia , a strategic step that will strengthen its production capacity and international presence.
A new industrial hub in Asia
Mondragón reported that Scania inaugurated a plant in Rugao, China , with an investment of two billion euros , intended to serve the Asian market.
“We are going to add 50,000 more trucks to the group’s industrial capacity, that is, from 100,000 to 150,000 trucks per year,” he specified.
The executive pointed out that this development will allow for a reduction in the workload at the hubs in Europe and Brazil, where the brand has its main production centers.
“It’s not about moving manufacturing to China, but about strengthening our global presence and maintaining the stability of the supply chain in all markets,” he explained
In addition, the plant will have a local research and development team, allowing it to combine European expertise with the speed of Asian innovation
“We are going to combine Scania’s legendary quality with China’s technological speed. More innovation, more launches, faster development, and with European quality—that is the formula the group is betting on globally,” he stated.
Mondragón recalled the challenges the industry faced during 2022 and 2023, when a shortage of microchips and components complicated vehicle availability
“Now, with the hub in Asia, we will be able to better respond to demand and ensure that Mexican customers have the product they need, when they need it,” she emphasized.
Investment and Expansion in Mexico
In Mexico, the brand is also implementing a growth plan focused on service, after-sales support, and technical training.
Gisela Quintero, Director of Customer Experience and Service at Scania Mexico, explained that the company will close the year with an investment of over 250 million pesos , earmarked for strengthening its national network.
“This year has been very busy and rewarding. We have expanded our service points and support centers, and we are growing to offer broader coverage and a better experience for our customers,” she stated
The expansion strategy began with the opening of a training center, aimed at strengthening the technical skills of service personnel. Subsequently, the brand opened new branches in Tepotzotlán, Villahermosa, and Puebla , in addition to relocating and expanding its facilities in Culiacán and León , key locations for the Pacific and Bajío regions.
Soon, new service points will be added in Chihuahua and Manzanillo, along with the relocation of Tijuana, Monterrey, and Mérida, bringing Scania’s total to more than 140,000 square meters dedicated to after-sales service.
Quintero emphasized that the focus is not only on growing in space, but also on improving the customer and operator experience.
“We want operators to feel pampered, for our spaces to be efficient and ergonomic for employees, and for every visit to be a positive experience,” he said
The central parts warehouse, also located in Querétaro, remains an operational pillar: 570 million pesos worth of parts stored, more than 20,000 part numbers in inventory, and daily shipments throughout the country, with 24/7 service.
Customer proximity and specialized service
In his remarks, Manuel Aranda, Retail Director of Scania Mexico, emphasized that the key to the brand’s growth lies in its proximity to the customer and in offering comprehensive solutions that go beyond vehicle sales.
“We don’t want to sell trucks or buses; we want to bring solutions and facilitate our customers’ businesses,” he stated.
With more than 60 service points throughout the country , Scania has built a 100% company-owned network that, according to Aranda, no other brand has managed to replicate in Mexico
The executive highlighted that Scania was the first brand to offer maintenance contracts , a scheme that guarantees continuous and transparent service. “Our customers no longer have to look for external suppliers or workshops; we take care of everything, with assistance, scheduled maintenance, mobile workshops, and on-site service,” he explained.
Among the solutions mentioned, the CWS (Customer Workshop Solution) stands out, a model that allows for the installation of workshops operated entirely by Scania within the customers’ routes or operating centers, with the brand’s own infrastructure, personnel, and tools.
Aranda also emphasized the preparation of the company’s technical team, made up of more than 450 specialists who have accumulated 38,000 hours of training. “Customers in Mexico deserve the best truck in the world, and that’s why we work with the best technicians,” he stated.
Aranda closed his remarks with a message that reflected the team spirit that characterizes the brand.
“At Scania, we love challenges. Every day we wake up with the passion to offer the best service and transform the industry. This energy unites us and makes us different,” he said
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