In response to the growing shortage of operators in Mexico, Samsara has introduced a new feature within its connected operations platform: ” Recognition ,” a tool designed to strengthen talent retention, the company reported in a press release.The tool, as its name indicates, seeks to recognize good driving performance without increasing the administrative burden on fleets .
In Mexico, the driver shortage reached 56,000 positions in 2023 alone, equivalent to 9% of the total, and this figure is expected to rise to 106,000 by 2028 if no measures are taken.
While according to the International Road Transport Union (IRU) , by 2024, the shortage of operators was 99,000 in Mexico.
In this context, Samsara is pursuing an operator-centric strategy, offering a system that allows managers to identify and celebrate safe behaviors in real time, thereby improving staff morale and engagement.
“Recognition represents a shift in how fleets can foster a culture of safety,” said Johan Land, Samsara’s senior vice president of Product and Engineering.
Through its driver app, operators can view their achievements, while managers access mobile dashboards for immediate feedback. The tool integrates directly into the Samsara ecosystem, requiring no additional software.
According to the company, organizations such as DHL, Home Depot , and the city of Memphis in the United States have significantly reduced incidents and staff turnover by implementing these solutions.
Similarly, in the case of Trades Holding Co. , its fleet director, Nick Mattocks, highlighted that “Recognition” transformed its safety culture by not only allowing it to correct risky behaviors, but also to reward good habits.
With this tool, Samsara aims to transform recognition from an occasional occurrence to a daily part of fleet operations.
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