In the recent past, and particularly in 2025, trucking companies have faced a complex economic environment exacerbated by tariffs imposed by Mexico’s main trading partner, the United States; this has resulted in moderate freight demand and has complicated fleet renewal and growth efforts.
In the case of original equipment manufacturers, in addition to this drop in vehicle demand, they have to face a growing supply from newly entered brands.
Between 2020 and 2025, new manufacturers (mainly Asian) entered the country , expanding the portfolio of options for fleets. However, competition has remained centered around the sector’s established suppliers, led by Kenworth , Freightliner , International , Scania , and MAN – VW , which continue to be preferred by carriers due to their service network, technical support, and resale value.
In this way, carriers have had options in the market such as Foton , Shacman , Sitrak , Dongfeng , Howo and Sany ; among others.
The retail tractor-trailer market shows a clear stage of recomposition between 2023 and 2025, with an evident slowdown compared to the record year of 2024.
According to figures from the National Institute of Statistics and Geography (Inegi) and various opinions gathered by T21, carriers are prioritizing support, guarantee and after-sales service over lower-cost options.
This data confirms that 2024 was the peak of the cycle, with averages close to 900 units per month, while in 2025 volumes are between 600 and 700 units.
Even with this contraction, Kenworth and Freightliner maintain their dominance and concentrate most of the national market.
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