The Mexican Business Council for Foreign Trade, Investment and Technology (Comce) highlighted that the Office of the United States Trade Representative (USTR) and the Mexican government, through the Ministry of Economy (SE) , have begun the process of public consultations leading up to the joint review of the United States-Mexico-Canada Agreement (USMCA) , which will take place in 2026.
In response to the invitation from USTR and the SE to citizens, businesses, and organizations to submit written comments and participate in a public hearing on November 17, 2025 , in Washington, DC, Sergio Contreras Pérez , Executive President of COMCE, announced that the agency is prepared to support the country.
In this context, the Comce reported that, as part of the Cuarto de Junto (Third Quarter )—the consultation and support mechanism in which private sector representatives participate to support the government in international trade negotiations and reviews—the agency will actively participate in this consultation and review process of the USMCA.
To this end, it has accredited members of its International Section for North America, which includes Juan Pablo Cervantes , president of the Section; Kenneth Smith Ramos , president of the Mexico-United States Bilateral Committee; Armando Ortega , president of the Mexico-Canada Bilateral Committee; and Antonio Ortiz-Mena , president of the USMCA Technical Strategy Committee, who are contributing their experience to support the Mexican government in developing proposals that strengthen regional competitiveness and ensure the continuity of the agreement for the benefit of the country.
According to the communication issued by the USTR and the SE, this exercise opens the door for the region’s productive sectors to contribute proposals that strengthen North America’s competitiveness , including topics such as economic security, workforce development, and investment attraction.
“In this context, Mexican companies have a great opportunity to position Made in Mexico as a strategic factor within regional integration, contributing quality and regional content to trilateral value chains,” Contreras Pérez emphasized.
According to the organization’s executive president, the implementation of Plan Mexico , the promotion of the Made in Mexico label , and the recent reforms to the General Import and Export Tax Law open a new cycle of opportunities for Mexican industries seeking to expand their presence by becoming part of North American supply chains.
“Promoting Made in Mexico strengthens the domestic market and consumption, job creation, and, of course, our industrial fabric, which strengthens supply chains in the North American region,” said the CEO of Comce.
He also highlighted that a few months ago, Comce presented to Mexican President Claudia Sheinbaum the seven strategic actions it has undertaken to join Plan Mexico , with concrete initiatives to boost value chains, relocate investments, and project Mexico as a reliable and competitive partner in the global economy, Contreras Pérez affirmed.
He mentioned that this context offers new opportunities for Mexican companies in strategic sectors. He explained that, according to Harvard University’s Atlas of Economic Complexity , Mexico has the opportunity to earn up to $123 billion in global markets for certain products , including the production of integrated electronic circuits, sensors, X-ray equipment, cell phones, and packaged medicines, among others.
He also explained that, based on data from the Economic Complexity Observatory for 2024, Mexico is positioning itself as the leading exporter of semiconductors, medicines, televisions, and cell phones in Latin America.
“These figures speak to a Mexico with a favorable environment for the export of advanced manufacturing, reinforced by the interest in increasing the North American regional content in our exports, giving us the opportunity to grow our leadership as a country,” said Sergio Contreras.
Therefore, the Comce proposes that, just as Made in Mexico is promoted for the domestic market, the Made in Mexico, Quality label be used for all products and packaging destined for international markets, “thus recognizing that our manufacturing, which represents approximately 90% of our exports, boasts true quality,” concluded Contreras Pérez.
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