Given the reality of Mexico’s aging trucking fleets , Idealease is committed to continued professionalization and the strategic adoption of digital tools to strengthen the sector, according to Fernando Noriega, the company’s general manager.
“Five or six years ago, we were talking about a fleet that was 15 years old. Today, it’s already 20. It’s urgent to work on a structured renewal,” Noriega told T21.
Faced with this reality, the company implemented ongoing training , the use of technology to improve safety, and fleet renewal.
In this regard, Idealease invested primarily in its training platform ( Learning Management System ) , with the aim of offering concise and up-to-date content for both technicians and management staff.
“It’s not just about hiring experienced people, but about constantly updating them. Technologies are evolving, and if we don’t train them, we’ll fall behind,” Noriega warned.
In terms of technology , the company has reinforced its commitment to continuous fleet renewal , with units no older than three or four years and investments in telemetry systems.
“The truck produces a lot of information. The challenge is how to use it to the customer’s advantage, so they can be more productive,” Noriega explained.
In his opinion, he commented that artificial intelligence should be understood as a tool that facilitates work, not as a threat to the workplace. Its proper adoption depends on people and will be key to remaining competitive in a constantly evolving environment.
He also noted that security remains one of the most critical challenges for the sector.
Without specifying percentages, Noriega said that Idealease has managed to reduce accident rates in its operations, but still faces risks beyond the company’s control.
He referred, for example, to crimes such as robbery or acts of road violence that are linked to the country’s structural problems, such as the lack of surveillance on certain roads or impunity.
In 2024, more than 12,000 cargo robberies were reported in Mexico; 81% of these cases involved some type of violence, according to data from the National Association of Vehicle Tracking and Protection Companies (ANERPV) .
These incidents directly impact the operator and their environment, affecting both their physical and emotional integrity. Therefore, it is necessary to continue advancing comprehensive solutions that include coordination with authorities and improvements to the security infrastructure.
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