Promologistics celebrated its 20th anniversary by highlighting that over the past two decades the company has grown from a small family business to a technology and logistics organisation with international reach, with a presence in several key markets.
The 4PL began operations with a warehouse of just 400 square meters, responding to the needs of small and medium-sized enterprises (SMEs) that required logistics solutions to compete in an increasingly demanding market.
“We turned every challenge into an opportunity, trusting that adversity was not a limit, but rather a possibility to grow,” said Marcos Sulkin, president of Promologistics.
Over time, Promologistics has overcome challenges such as long payment terms and the pandemic crisis, always maintaining a focus on innovation and continuous improvement.
Since its inception, the company has integrated technology as a key element to offer agile and efficient solutions.
“We are a technology company that does logistics, because without technology we could not get to where we are today,” said Felipe Ordóñez, CEO, in an interview with T21.
He added that thanks to advanced connectivity platforms, the company has managed to offer a personalized experience to each customer , managing complex inventories and increasingly tight delivery times.
He also explained that technology allows Promologistics to manage a vast number of SKUs and maintain an efficient flow of information between customers and partners.
This technological integration has been fundamental for the optimization of inventories and the reduction of costs for its clients, especially in the growing e-commerce sector , where delivery times have become critical.
Along these lines, as part of its growth strategy, Promologistics will double its operational capacity in 2025 with the opening of a third distribution center (cedis).
“We are building the third cedis to be able to grow with our clients and the market,” said Ordóñez.
This new facility will enable the company to meet growing demand and maintain its standard of operational excellence.
In addition, the company opened its first office in Spain, with the aim of serving as a bridge for European companies seeking to establish themselves in Mexico, said Felipe Ordóñez.
“The pandemic and trade tensions between the United States and China have boosted interest in Mexico, and we want to be the strategic partner for those companies looking to enter the Mexican market,” he added.
On the other hand, Promologistics has reaffirmed its commitment to sustainability , focusing on reducing CO2 emissions and minimizing the environmental impact of its packaging.
In this regard, the general director pointed out that they are working with their transport partners to improve emissions throughout the logistics chain.
Part of this strategy also includes optimizing reverse logistics processes and reusing materials , reducing waste generated by logistics operations.
Growth projection
Felipe Ordóñez explained in an interview that the main challenge for Promologistics in the coming years will be to continue its rapid growth without losing its closeness to its customers.
“Our challenge is to grow fivefold in the next three years, but the most important thing is to ensure that we do not lose the quality and closeness to our customers, which has been key to our trajectory,” he said.
The manager also did not rule out opening a fourth winery, in response to demand, towards the end of next year.
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