Port Laredo was recognized with two Platinum awards at the 2025 MarCom Awards , the highest distinction in creativity and communication internationally, thanks to its “Hot City–Cold Chain” campaign , an initiative that positions the inland port of Laredo as a leader in cold chain logistics in North America.
“This campaign is not just creative, it’s strategic. It communicates to the world that Port Laredo can handle temperature-sensitive products with the same reliability as a seaport,” highlighted Felipe G. Romero , Marketing Manager of Port Laredo.
Launched amid a municipal budget moratorium , the campaign successfully amplified the port’s importance in refrigerated and temperature-controlled trade. According to Trade Numbers data , trade in perishable goods through Port Laredo reached $11.25 billion in 2024, an 8.28% increase over the previous year.
During 2025, from January to July:
- Avocado imports increased 33.67%, with an additional value of $228.85 million.
- The port consolidated its position as the national leader in pork exports , accounting for 18.5% of the total for the United States and an accumulated growth of 70% since 2021, reaching $677.61 million.
- It also ranked first in frozen vegetable imports , with 30.82% of the national total, more than double the share of any other US port.
The campaign included bilingual messages, binational digital advertising, editorial materials, and strategic pieces for trade shows, investors, and executive presentations , strengthening Port Laredo’s presence in international forums.
“Laredo’s success is based on binational collaboration. Every container, truck, and shipment that crosses our bridges represents jobs, opportunities, and shared prosperity,” said Mayor Victor D. Treviño , noting that this recognition reaffirms Port Laredo as the gateway to the Western Hemisphere .
The MarCom Awards are one of the most prestigious competitions in the field of marketing and communications, receiving over 6,500 entries annually from more than 40 countries . With its two Platinum awards, Port Laredo joins this elite group of brands distinguished by their creative and strategic excellence .
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