In Mexico, purchasing decisions no longer depend solely on price, as factors such as planning, trust in digital platforms, and flexible payment methods are redefining consumer behavior.
This was revealed in a recent study by Kueski , the Mexican buy now, pay later (BNPL) platform, which analyzed trends during the last sales season, from May 26 to June 3, 2025.
Among the key findings, he highlighted that 85 % of users would not have completed their purchase without the option to pay in fortnights , underscoring the growing importance of accessible, frictionless financing schemes.
“People are no longer just thinking about what they want to buy, but also how to do so intelligently and in line with their personal finances,” said Samantha García, Vice President of Marketing at Kueski .
The report, based on a survey of more than 5,200 users , shows that 90% compared prices online before purchasing , confirming that Mexican consumers are increasingly informed and plan their purchases more strategically.
In this context, the choice of payment method became crucial, and 70% of Kueski Pay users chose the platform precisely because of the option to pay in fortnights. Another determining factor was trust .
Regarding the most popular categories, electronics and technology (27%) , fashion and accessories (23%) and beauty and personal care (18%) stood out , which suggests that consumers are prioritizing value purchases and personal investment.
Beyond the numbers, this behavior is part of a broader transformation in the region: millions of people are migrating from traditional financial models to more flexible, digital, and inclusive solutions.
Financial inclusion in Mexico is no longer a distant goal, but rather a daily practice that often begins with a well-planned purchase.
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