Starting in January 2026, Nissan Latin America will consolidate production of the Nissan Frontier/Nissan Navara pickups into a single regional production center, centralized at the CIVAC plant in Morelos, Mexico , with the goal of boosting the Japanese automaker’s efficiency and sustainable growth.
The company noted that pickup manufacturing is currently divided between Mexico and Argentina, and specified that the plant located in Morelos, which operates with two production lines, will focus on the manufacturing of pickups on Line C2, while Line C1 will conclude this activity in the last quarter of 2025, after exceeding the initial temporary production target of this project by more than 30 percent .
“Becoming the production center for our iconic Nissan Navara/Frontier for all of Latin America is a clear sign of recognition of the Mexican manufacturing tradition, which has been part of Nissan’s history in this country for more than 60 years,” emphasized Rodrigo Centeno, president and CEO of Nissan Mexico and Infiniti.
The executive emphasized that this pickup is one of the most successful products in its portfolio “and indisputable proof of our commitment to offering innovative, exciting, and top-quality vehicles to Mexico and all our customers in Latin America.”
He recalled that this change is part of the transformation measures announced globally by Nissan Motor Corp. in February 2025, which are focused on improving the competitiveness of its products and business.
“The company has announced strategic changes to its industrial operations in Latin America to optimize its performance and build a more agile business, capable of responding more quickly to market changes,” the company said in a statement.
He indicated that Nissan’s subsidiary in Argentina will now focus on its commercial operations , building on its 10-year history, strengthening its relationship with the local dealer network, and ensuring a better customer experience.
The company emphasized that it remains committed to providing uninterrupted support and service to its customers, including the brand’s latest launches.
With these actions, Nissan Latin America is advancing in the consolidation of its manufacturing operations through the Aguascalientes plants (A1, A2 and Powertrain engine plant) and the CIVAC C2 plant in Morelos, Mexico, as well as the Resende plant in Rio de Janeiro, Brazil, ensuring sustained positive results in the region.
The company emphasized that the five plants will continue to operate normally, delivering world-class manufacturing quality, “recognized by customers throughout Latin America and in the 70 markets to which Nissan exports its vehicles.”
“Latin America is a key region for Nissan’s business, representing 15% of the company’s global sales and 25% of its global production. In calendar year 2024, Nissan Latin America sold 426,000 units, representing a 6% increase compared to 2023, and we remain focused on long-term growth,” said Guy Rodríguez, president of Nissan Latin America.
This strategic shift by Nissan comes amid US President Donald Trump ‘s tariff measures on the automotive industry, announced on March 26, which seek to impose a 25% tariff on vehicles entering the United States from several countries around the world, including Mexico and Canada, its main trading partners in North America.
Meanwhile, Mexican President Claudia Sheinbaum said she will provide a comprehensive response by April 3 and is seeking a meeting with global automotive industry executives to define how her administration will respond to this measure.
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