Nissan announced the start of fiscal year 2025 with the launch in Mexico of the Magnite , a subcompact SUV that seeks to enter the fastest-growing segment in the country.
The vehicle was adapted with specific engineering for the local market and is distinguished by its compact size, fuel efficiency, and equipment.
Features of the Magnite
The Magnite is presented as an urban alternative , with a body less than four meters long, designed to facilitate maneuvering in tight spaces and offer a high driving position, according to the brand.
The model seeks to optimize interior space to meet the needs of young families or users seeking versatility without compromising mobility.
In technical terms, the vehicle has a three-cylinder , 1.0 L turbo engine, with the option of a five-speed manual transmission or CVT automatic, according to Hugo Macías, deputy director of Research and Development at Nissan Mexicana.
Additionally, it offers between 112 and 118 lb-ft of torque, depending on the version, and an estimated combined fuel consumption of up to 18.9 km/l.
The available versions (Advance and Exclusive, both with manual and automatic options) include six airbags, ABS brakes, traction control, reverse sensors, a 360° vision camera, and tire pressure monitoring.
It also includes automatic air conditioning with rear vents, functional roof rails, and a 336-liter trunk capacity.
Engineering teams from Japan, India, and Mexico participated in the vehicle’s development . Specific calibrations included adjustments to the suspension, steering, brakes, and structure to better respond to the country’s road conditions. Highlights include a ground clearance of 205 mm and a turning radius of five meters.
Magnite is launching a pre-sale strategy from April 4th to 22nd , with a target of at least 500 units. The offer includes preferential prices, a zero opening fee, and one month of free monthly payment.
This launch comes amid a favorable context for Nissan in Mexico. In fiscal year 2024, the brand sold more than 258,000 units , achieving a 17.1% market share and reaffirming its leadership for 17 consecutive years, according to Rodrigo Centeno, president and CEO of Nissan Mexico and Infiniti .
Centeno explained that 85% of the vehicles sold in the country are produced locally, and Mexico is an export base for more than 70 countries.
In addition to the launch, the brand highlighted its advancements in electrification . Centeno commented that, to date, the brand has sold more than 20,000 units in Mexico with e-POWER technology, a platform that combines a gasoline engine as a generator with fully electric traction.
Likewise, the company continues to focus on Formula E as a way to consolidate its image in this sector.
On the corporate front, it was announced that Iván Espinosa assumed the role of global CEO of Nissan Motor Corporation on April 1. A Mexican national, Espinosa held various positions within the company, and his appointment was hailed as recognition of his career.
Infiniti and after-sales services
Regarding its luxury brand, Centeno noted that Infiniti reported growth in volume, service loyalty, and customer satisfaction. The QX80 model was relaunched with a new design, powertrain, and advanced technologies.
It also emphasized improvements in its after-sales service , achieving first place in customer satisfaction according to the JD Power study , after having been in ninth position two years ago.
Part of this achievement is attributed to its logistics network, capable of supplying spare parts in less than 48 hours nationwide.
Finally, the brand reaffirmed its focus on issues such as diversity and inclusion (with recognition for being an open workplace for the LGBT+ community), as well as its recent partnership with the BBVA MX League to promote values of unity through sports.
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