International will celebrate 30 years of presence in Mexico , a period during which it has been located in the same office that witnessed its growth for years. Today, reflecting a vision of evolution that has been instilled since Rafael Alvarenga took the helm of operations in the country, the brand inaugurated new facilities, which, as he himself stated, “do not only represent the corporate offices, but also tangibly represent the evolution of International . ”
The words of Rafael Alvarenga, President of Commercial Operations for Latin America at International, are not just a speech, but embody the organization’s vision of offering agile and reliable long-term solutions .
During the presentation of the facilities to the media, Alvarenga emphasized that the facilities align with the brand’s cultural shift, which, under the “Casa International” motto , is also in tune with the efforts of distributors who have upgraded their facilities, with 70% of the network expected to be fully operational by summer , under the new image and concept of comprehensive solutions.
In 2025, International achieved a 24% market share of commercial vehicles in classes 4 to 8 , and showed a growth of 7.4% compared to 2024.
To maintain this strategy of alignment in processes, capabilities and customer experiences, in 2026 International introduced two new programs: Elite Service Team and Conductor Elite , which are focused on continuing to add value to the market.
Elite Service Team is about the professionalization of technicians, but also about operational excellence ; it’s about raising the service standards that customers receive, the correct application of best practices, and working on attracting, retaining, and developing talent, explained Alma Mejía, Readiness and Product Support Manager at International.
Meanwhile, Conductor Elite is focused on addressing the core of the business, training and developing operators , but also operating safely, efficiently and sustainably.
“(With Conductor Elite) we take care of those who are on the front lines, we strengthen our clients and everyone involved. It’s about recognizing the key role of the drivers, but also contributing to efficient and sustainable growth,” said Marcel Do Prado, Director of Business Support at International.
During the visit to International’s new facilities, the alignment of the new culture was evident. While this is conveyed through the open spaces that encourage integration, it is also the result of the commitment of the employees who clearly understand their objective : to satisfy the needs of their clients.
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