NUEVO LAREDO, TAMPS. – The excitement, pride, and adrenaline were felt. Amid laughter, music, and families gathered together, the engines started marking the start of the sixth edition of MT Frontera 2025 , a celebration where more than 100 drivers from across the country put their driving skills and passion for trucking to the test.
The event, which brought together more than 30 sponsoring companies , consolidated a space where technical competition meets family fun. Before the competitions began, MT Frontera 2025 kicked off with a parade of classic tractors , showcasing color and quality.
From the inauguration, Ramiro Montemayor, vice president of the National Chamber of Cargo Transportation (Canacar) and candidate for the presidency of this organization, stated that the MT represents “a celebration that dignifies the operator’s profession and recognizes their essential role in the country’s economy.”
For his part, Héctor Hinojosa, delegate of Canacar Nuevo Laredo and president of the organizing committee, highlighted the importance of the event. He said that “automotive transport is the engine of national development.”
“These meetings recognize the effort and discipline of those who keep Mexico’s roads moving,” Hinojosa said.
For participating brands, closeness with operators is an opportunity to strengthen ties and trust.
“The importance of being here is spending time with the operators and their families; they spend many hours with our trucks, and it’s essential for us that they feel confident and secure in returning home safely,” shared Arnulfo Montemayor, sales manager for new units at Difrenosa.
Furthermore, for the first time, DAF participated in the Cab Over category of the MT.
“The brand is consolidating in Mexico, and its presence in these types of competitions reinforces customers’ confidence in its performance,” said Jorge Ramírez , commercial manager of Kenworth DAF del Río Bravo .
At the close of the competitions, the winners received the traditional gold, silver, and bronze medals in three categories:
- Cab Over
1st place: Juan Antonio Cruz Martínez – Transportes Sega – 00:03:26.054
2nd place: Raymundo Trejo Sánchez – Transportes Elola – 00:03:53.075
3rd place: Santiago Coronado Torres – Super Transporte Internacional – 00:05:24.055 - Day Cab
1st place: Pedro Martínez Leyton – ALA Transportes – 00:01:58.083
2nd place: Hugo Niño – Palos Garza – 00:02:19.011
3rd place: Víctor Jesús Ramírez Escobar – AKNA Transportes – 00:02:27.056 - Sleeper Cab
1st place: José Luis Guadarrama Hernández – Transportes Elola – 00:02:00.067
2nd place: Carlos Dimas – ALA Transportes – 00:02:06.012
3rd place: Eliseo Padilla Leal – Jasso Logistics – 00:02:07.066
Among the testimonies that marked the day, the one that stood out was that of Carlos Dimas , operator of ALA Transportes , who obtained second place in the Sleeper Cab category by just a few seconds .
“It’s a motivation for us operators, an emotion that is experienced with nerves but also with pride, because here we show what we’re made of,” he shared.
Meanwhile, Pedro Martínez , also an ALA Transportes operator and first place winner in the Day Cab category , expressed his pride in representing his company and demonstrating his precision and skill in every maneuver.
“This work isn’t easy, but when done responsibly, it’s all worth it,” he explained.
But it wasn’t all about competitions. As is tradition, “El Paradero” (the stop) was a space where companies had their presence with their stands, activities, food, and recreational activities for children and adults.
Competition and solidarity as a route
The event not only celebrated driving skills but also promoted solidarity. In collaboration with the Nuevo Laredo Rotary Club , financial donations were made to support health programs and HPV treatment for boys and men.
On the track, some transport company directors took the wheel on an exhibition run that demonstrated their passion for the road, while a group of mechanics in action amazed the audience with a live engine assembly , showcasing the precision and talent that also drives the industry.
Finally, with a clean sweep and a friendly atmosphere, the sixth edition of MT Frontera closed with applause, laughter, and memorable photos.
“This event isn’t just a competition; it’s a tribute to those whose daily work drives Mexico’s economy and hope,” said Mario Saldívar , general director of MT Mexico, in closing remarks.
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