Fresh fruit trade in Asia continues to thrive, with a projected compound annual growth rate (CAGR) of 6.8% over the next five years. Globally, the market is also booming, with a CAGR of 3.48% . This momentum is driven by consumer health concerns and technological advancements in cold chain logistics.
With over 50 years of experience in this rapidly evolving sector, MSC will be present at Asia Fruit Logistica (AFL) 2025 from September 3-5 at AsiaWorld-Expo in Hong Kong. Its experts look forward to meeting with visitors and discussing how MSC helps producers, exporters, and retailers market fresh produce with confidence.
MSC’s comprehensive solutions include:
Access to a global network and trade services: Offers comprehensive and competitive services between key import and export destinations, helping to streamline supply chains and unlock new trade opportunities.
Real-time visibility with MSC iReefer: The most advanced container monitoring system for refrigerated cargo. This intelligent solution allows customers to track refrigerated shipments 24/7.
An advanced reefer fleet: MSC operates one of the world’s largest reefer fleets, delivering over two million TEUs (20-foot containers) of refrigerated cargo annually.
Seamless cold chain delivery: Offers reliable, temperature-controlled transportation from farm to fork. By integrating MSC’s maritime and intermodal networks (road, rail, and barge), they deliver fresh fruits such as bananas, citrus fruits, grapes, and apples directly to customers’ doors.
Sustainability: Its energy-efficient refrigerated fleet is equipped with the Star Cool system, which maintains precise temperatures through a simple, effective, and energy-saving design.
Get information at the MSC booth presentations
During AFL, MSC experts will share insights into its cutting-edge container monitoring solution, comprehensive global network, and specialized reefer capabilities.
Presentation 1: MSC iReefer: Smarter Shipping for Fresh Produce
- Date: September 3, 2025, Wednesday.
- Time: 2:30 – 3:00 pm.
- Presenter: Claudia Bazán, Reefer Export Liner, MSC Peru.
- Learn how MSC iReefer provides customers with real-time visibility into their shipment’s position, temperature, and more, helping prevent loss and optimize efficiency.
Presentation 2: Delivering Freshness: MSC’s Commercial Network and Refrigerated Capabilities
- Date: September 4, 2025, Thursday.
- Time: 2:30 – 3:00 pm.
- Presenter: Davina Ng, Senior Commercial Manager, MSC Asia Regional Office located in Singapore.
Learn more about MSC’s service strengths across key fresh fruit and vegetable trade routes, including its new services and specialized chilled capabilities tailored to these markets.
Visit MSC at booth 3M15 to discover how it can boost business in today’s fast-paced fresh produce market.
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