Insecurity in the trucking industry is one of the key issues that the new president of the National Chamber of Freight Transportation (Canacar) , Augusto Ramos Melo, will address during his term. In this regard, Motum shared his vision on the structural challenges facing freight transportation in Mexico and the need to evolve toward a smart prevention model as the new operating standard
The freight transport industry faces an adverse security environment, where the country’s slow economic growth puts pressure on the amount of freight movement in the vast majority of sectors, causing freight-generating companies to seek efficiencies , which makes the competitive environment more aggressive, increases insecurity in the country, and keeps the struggle for survival going.
“Now, the most important challenge will be to be as prepared and trained as possible for whatever comes next, not only to survive, but to emerge stronger when this ends or we enter a period of economic abundance. In addition to our most important asset, our people, simplification, connectivity, and systems will be the most significant competitive advantage any fleet in Mexico can have. If we add to this the superpowers of AI (ANIA), our capabilities will be infinitely greater than those of our competitors,” emphasized Pedro Rivera Benard, CEO of Tecnomotum.
Motum has consistently argued that the traditional model based on reacting after the event is insufficient. Economic pressure, asset risks, and the need for efficiency require anticipation, not just response.
It is in this space that the development of Enlace Freightliner 3.0 (EFL 3.0) and ANIA (Artificial Intelligence Neural Agent) is effectively and positively integrated . Rivera explained that the central objective of this development was to reduce the total operating cost of fleets.
The model integrates loss prevention —theft and accidents— with daily operational optimization, including fuel management, reduced maintenance costs and logistical improvements.
“The difference compared to traditional monitoring is clear: it is not limited to observing and alerting, but rather it connects signals, prioritizes risks and activates protocols in real time, reducing the probability of an event escalating into a loss,” said Pedro Rivera.
Intelligent prevention does not replace people, it enhances their decision-making capacity.
Valadez Transport: Automation + commitment
Beyond concepts, Motum has focused on presenting realities based on the implementation of automation and Artificial Intelligence (AI), based on success stories with carriers who benefit from the intelligent prevention model .
Transportes Valadez is one such case. “In this case, it became clear that technology, no matter how much automation and AI we use, doesn’t work on its own; it needs a committed and trained team that makes agile decisions and has action protocols in place for whatever might happen,” Rivera Benard emphasized.
The case demonstrates that preventing an event before it becomes a loss depends not only on the algorithm, but on the combination of applied intelligence, clear protocols, and prepared teams.
And just as with Transportes Valadez, Motum’s vision is to be a strategic ally in strengthening carriers’ capacity to face daily challenges. “It’s not just about installing a system; it’s about integrating tools that raise the level of control and preparedness of operations,” said Pedro Rivera.
When a robbery attempt is thwarted or an accident is prevented, beyond the individual unit, we are talking about the safety of an operator, the continuity of a company, and the assets that have often been built up over generations.
“EFL 3.0 and ANIA are tools designed to anticipate, prioritize, and act when risk begins to escalate. Our commitment is to ensure that fleets have systems that allow them to reduce uncertainty and make clearer decisions in critical moments,” emphasized the CEO of Tecnomotum.
Pedro Rivera took the opportunity to congratulate Augusto Ramos Melo and Rómulo Mejía Durán on assuming the presidency and vice presidency, respectively, of Canacar . “We wish them much success in this new period; we are convinced that the collaborative work between the Chamber, carriers, and technology partners will be key to strengthening the sector in the coming years,” commented Pedro Rivera Benard.
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