Mexico ranks first in the world for crashes with a rate of over 60% – above the global average – and is also one of the countries with the highest incidence of mobile phone distraction (+238%), according to the latest Samsara Safety Report
“Distracted driving in Mexico is almost three times higher than in the United States and four times higher than in Western Europe. The probability of crashes also exceeds that recorded in North America and Europe, despite similar levels of exposure, highlighting structural challenges that require accelerated innovation in safety,” the report stated.
The company identified that such incidents can be reduced through AI-assisted training , which helps decrease cell phone use by 96% and crash rates by up to 73%.
“This data confirms that AI is the most transformative safety technology of this century, capable of completely redefining our roads . We are seeing fleets move from reactive chaos to automated prevention with real-time alerts and automated coaching . In high-risk regions, the dramatic reductions in dangerous behavior demonstrate that implementing AI has become indispensable to ensuring every worker returns home safely,” said Johan Land, Senior Vice President of Product Engineering, Safety and AI at Samsara, referring to the global findings of the study.
According to the analysis, prepared with information from more than 2,600 fleets in North America, Europe and Mexico , although the country registers 25% fewer speeding incidents than the global average, distracted driving remains the predominant risk factor .
The study shows that companies that implement AI-based alerts and automated coaching flows also managed to reduce aggressive maneuvers by 69% .
Other findings show a high prevalence of behaviors such as lane departure, close driving, and late braking , which are especially critical in long-distance operations and the transport of hazardous materials.
In addition, the study found that operators in Mexico are 52% more likely to experience nighttime fatigue events compared to European fleets, increasing the risk of incidents on federal highways.
“International comparisons underscore the magnitude of the challenge. While Europe recorded the lowest rate of sudden braking (−44%) and Canada the lowest incidence of close driving (−35%), Mexico stands out due to a combination of infrastructure limitations, operational pressure, and high mobile dependency, creating a significantly more complex risk landscape,” Samsara explained.
For Julia Monroy, Sales Director at Samsara, the findings reflect a national challenge: mobile distraction and road risks continue to rise , and organizations need real-time visibility and tools to help operators make safer decisions.
“Technology that combines AI, data analytics, and automated coaching allows us to protect teams, strengthen operational resilience, and anticipate increasingly complex security demands,” Monroy emphasized
Luis Larrea, Sales Engineering Manager at Samsara Mexico, explained that AI-powered cameras can detect behaviors such as drowsiness, mobile phone use, lane departure, or close driving; “these are especially common problems on Mexican highways, and this technology sends alerts instantly.”
This immediate feedback loop significantly reduces the likelihood of a crash. When fleets complement this with digital inspections, vehicle health monitoring, and centralized documentation, they gain a comprehensive safety ecosystem capable of addressing operational, mechanical, and compliance risks.
In Mexico, where the logistics, energy, and industrial sectors operate under increasing regulatory and operational pressure, the findings represent a critical opportunity to accelerate the transition to preventive, data-driven strategies that protect operators, reduce costs, and improve productivity .
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