PLAYA DEL CARMEN, Q. ROO.- Mexico remains behind the most advanced economies in the transition to electric vehicles, although it has made progress in costs and available supply, as explained by Sandra Aragonez, senior director at Alvarez & Marsal , during her participation in Top Flotillas and LOGEX 2025 .
Aragonez explained that only 4% of vehicle sales in Mexico are electric , a figure still low compared to countries like Norway, where the fleet reaches levels of up to 96%. However, he highlighted that between 2021 and 2024, the prices of these units were reduced by 37% , which has allowed for greater accessibility for consumers.
At the same time, he said that supply in the domestic market has tripled in recent years , indicating sustained growth despite the lack of clear incentives and sufficient infrastructure for cargo.
“In Mexico, sustainability goals are often the responsibility of companies, but there isn’t yet a clear national goal like there is in the Nordic countries,” Aragonez said.
In the regulatory arena, the specialist emphasized that NOM-064 will go into effect on January 1, 2025 , marking the first step toward regulating the use of clean energy in transportation. Although she considered this a step forward, she warned that the real discussion among companies is no longer whether they should migrate, but rather how to make that transition .
In addition, he raised three realities that already impact organizations:
- Demand for sustainable solutions is growing steadily , driven by customers, markets, and regulations.
- The technology exists and becomes more competitive every quarter .
- The cost of inaction today is equivalent to a rising tax , ranging from financial and reputational impacts to permitting and financing.
Aragonez encouraged transportation and supply chain leaders to translate the transition into concrete, measurable actions: define indicators, such as energy savings or reduced delivery times; implement pilot projects within a timeframe of no more than 90 days; and understand that technology is not an isolated end, but rather a lever of business value.
“What I can’t measure, I can’t control; and what I can’t control, I can’t improve. If we want to move toward sustainability, we need to start by measuring,” he concluded.
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