Logistics in Mexico faces increasing complexity due to factors such as extreme weather, geopolitical tensions and infrastructure limitations.
In this regard, Francisco Bravo, senior director of supply chain at Audi Mexico, highlighted that logistics for automotive companies faces challenges in efficiency and sustainability and in the synchronization of inventories to respond to fluctuating demands.
“Reducing inventory levels to be more efficient in terms of costs and CO2 emissions involves continuously adjusting processes. This requires coordinated planning with central agencies and suppliers,” Bravo explained.
For his part, Mauro Rodrigo González, president and commercial director of Ascent Global Logistics, stressed the importance of technology and real-time communication to handle unforeseen events.
“Data analytics not only allows us to react, but also to anticipate potential blockages in the supply chain,” said González.
He also stressed the need to invest in infrastructure, regulation and education in Mexico to take full advantage of nearshoring, a phenomenon that, according to him, will not stop in the country, but will also boost Central and South America.
Meanwhile, Luca Winters, director of operations for CH Robinson ‘s southern border , added during the panel “Mastering Mexico’s Supply Chain Unpredictability” that the availability of data is crucial to identifying weak points in supply chains.
He shared a recent example: “A few months ago, strong winds closed the Mexican customs office for 48 hours, creating a domino effect on operations.”
In the face of these types of events, he highlighted flexibility as a key component , especially at strategic points such as Laredo, which has multiple border crossings.
In addition, the panelists agreed that Mexico faces significant structural challenges.
Gonzalez said that “the lack of trained drivers and safety in operations are critical issues that require innovative solutions.”
Bravo stressed the role of early warning systems and historical data analysis to redesign routes and minimize risks.
Another relevant point was the collaboration between the public and private sectors. In this regard, González called for coordinating efforts to develop adequate infrastructure and human capabilities that respond to the demands of the global market.
“The potential exists, but we need to channel it through a joint strategy,” González insisted.
The use of artificial intelligence , machine learning and automated systems was identified as an indispensable trend. According to González, these tools are still in their initial stages, but they offer a wide scope for improving both operations and communication with customers and suppliers.
Winters added that by integrating data from multiple sources, it is possible to develop customized solutions that anticipate problems before they arise.
Looking ahead, panelists emphasized that nearshoring represents a unique opportunity for Mexico, but will only be sustainable if the country’s logistics capabilities are strengthened.
“We need to ensure that we have the right talent, infrastructure and technology,” Winters said.
González added that, although progress has been significant, collaboration between all actors in the supply chain will be crucial to addressing market volatility.
The specialists participated in the 10th edition of Automotive Logistics & Supply Chain Mexico .
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