The “Made in Mexico” label has fully entered the realm of logistics and maritime services, a sector historically neglected in industrial policy discourse but crucial to the country’s competitiveness. The Mexican Association of Shipping Agents (Amanac) and shipping agencies Intermodal México , Cosco Shipping Lines México , Representaciones Transpacíficas (Transpac) , and Meximares received this recognition from the Ministry of Economy , in a ceremony that sought to redefine the role of the shipping sector within the country’s brand and the national production network.
From the industry’s perspective, the message was clear: bearing the “Made in Mexico” seal implies a responsibility that transcends corporate image. Fernando Con y Ledesma, president of Amanac, emphasized that it’s not just an advertising tool, but a collective commitment . “It’s not simply about using a slogan or an image for advertising purposes. I believe it goes beyond our stationery or our production projects,” he stated, stressing the need to build a strong community capable of instilling confidence in national and international consumers.
Along the same lines, the leader emphasized the importance of changing the narrative about the country and its logistical performance: “We must convey that what is Made in Mexico is very well made ,” a statement that aims to position the shipping sector as a guarantor of quality, compliance, and professionalism in Mexican foreign trade.
From the Ministry of Economy, the event was used to articulate the distinctive mark within a framework of sectoral coordination. Gertrudis Mercado, Director General of Light Industries, explained that there is an institutional mandate to link strategic sectors, recognizing the cross-cutting role of maritime transport in the movement of goods and in connecting key industries . “We are committed to all chambers of commerce and all companies related to this (maritime) sector because it is very important,” she stated, emphasizing the need to strengthen dialogue and institutional collaboration.
The structural dimension of the sector was reinforced by Julio César Sánchez Amaya, Director of Permits for the Export Control System, who emphasized the operational weight of shipping agents in the national economy . “They handle 99.9% of what arrives by ship to our country,” he stated, highlighting that their work directly impacts supply, the movement of goods, and the daily functioning of foreign trade.
The Made in Mexico brand was thus presented not only as a mark of origin, but also as an economic policy tool. Bárbara Botello, the brand’s coordinator, positioned the shipping sector as “the backbone of foreign trade, national logistics, and the integration of our value chains worldwide,” noting that more than 80% of international trade moves by sea .
In his remarks, Botello expanded on the symbolic and strategic significance of the recognition: “The shipping companies receiving this certification today are not just transporting goods; they are transporting trust, compliance, and Mexico’s reputation in every port they visit.” Under this vision, the distinction becomes a guarantee of professionalism and responsibility to clients, business partners, and authorities worldwide.
The closing of the event was marked by a broader institutional perspective. Andrea Genoveva Solano Rendón, head of the Regulations, Competitiveness, and Competition Unit, emphasized that the recognition of Amanac is part of a public policy focused on tangible results for citizens . She highlighted that the maritime sector is a key element for the country’s competitiveness and that the association has been a benchmark for its role as a bridge between businesses and government authorities.
Solano Rendón emphasized that the strength of the sector lies not only in the volume it moves – “you represent 95% of the ships that arrive at Mexican ports” – but in the quality of its processes, regulatory certainty and constant training , factors that allow it to generate confidence in the markets and attract investments.
Thus, the inclusion of the shipping sector in the Made in Mexico seal marks a turning point. The recognition is no longer solely associated with manufactured goods, but extends to strategic services that support supply chains. For Amanac and the distinguished shipping agencies, the emblem not only validates their track record but also establishes a commitment: to make maritime logistics performance a central tenet of Mexican competitiveness in global trade .
According to data from the Ministry of Economy, by the end of 2025 the “Made in Mexico” label had been awarded to more than 4,000 companies and more than 6,000 products . This label “recognizes entrepreneurship, micro, small, and medium-sized enterprises (MSMEs), and large companies that meet high quality standards, contribute to economic growth and increased regional and national competitiveness, strengthening consumer confidence in products made in Mexico,” according to the federal agency.
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